BCS Globals launches WOX, a new player in the Indian Energy Drink market

UAE-based food & beverage company, BCS Globals, launches WOX and plans to introduce a diversified product portfolio.

WOX is the emerging Energy Drink brand that has successfully captured its strong foothold in 10+ countries worldwide.

“We are entering into the market with an aggressive expansion plan in place. With our unique product range, we expect to expand the consumption growth of Energy Drink products across nooks and corners of the country.” said Sheeba Chaudhary, Chief Market Officer, WOX Energy Drink

The brand introduced an exclusive product line of energy drinks with its 4 exclusive variants namely, Classic, Absolute Black, BCAA, and Zero Edition.

While targeting the price-sensitive market of India with the focus on promoting the category altogether across tier-1, 2, and 3 cities, the brand is targeting a lucrative pricing strategy that is set to extend tough competition to rivals and other local players existing in the market.

The company aims to capture a double-digit market share in the next two years.

 Brand is set to capitalize on an extensive Omni-channel retail and distribution model that includes its offline retail presence across mom-and-pop stores, local departmental stores, supermarkets, and hypermarkets and online presence and across other e-commerce channels.