Burger King launches meat-free Rebel Whopper across Europe in partnership with Unilever

Burger King has partnered with Unilever’s meat alternative business, The Vegetarian Butcher, to introduce a new plant-based burger. The burger chain is launching the Rebel Whopper in its over 2,500 restaurants across 25 countries in Europe.

The development comes three months after Burger King announced plans to unveil a plant-based burger in the US containing meat-free patties developed by Impossible Foods.

David Shear, President of Burger King EMEA, said, “We are confident that the Rebel Whopper is the sandwich everyone has been waiting for and provides the ultimate plant-based patty alternative with the iconic Whopper build,” said. “I’m excited to let the Rebel Whopper do the talking and see whether our guests can tell the difference.”

Hanneke Faber, President, Unilever foods and refreshment, added, “Less than a year after acquiring The Vegetarian Butcher in the Netherlands, we are excited to partner with the iconic Burger King brand across Europe. The new Rebel Whopper powered by The Vegetarian Butcher offers meat lovers a fabulous meat-free experience.”