Canadian QSR chain Pita Pit forays into western India

Pita Pit has entered into western India with the launch of an outlet in Phoenix Market City, Kurla in Mumbai.

Muvi Concept Restaurants has taken the master franchisee of the Canadian quick service restaurant for South and West India. The company is planning to expand the count to at least 20 stores in the region by December 2020 and 50 by 2022.

The brand’s menu provides customized, healthy and nutritious Pita wraps, Salads and Brown Rice Salads. Pita Pit offers a healthy alternative to high carb, high fat, and fast food.

Rashi Agarwal, Managing Director, MuVi Concept Restaurants, said, “We currently have two outlets in Bangalore, both in IT parks and two in Hyderabad. Both the cities have accepted the product well as there was a gap in the market due to a lack of healthy fast food.”

“We are looking forward to the response to Mumbai. So Mumbaikars, get ready to binge on some yummy food,” Agarwal added.

At present, Pita Pit has 567 outlets across 10 countries. In India, the chain has 20 outlets across the Delhi-NCR region, Bangalore and Hyderabad.