Hrithik Roshan's HRX and EatFit Unite to Launch HRX Cafe

EatFit is a healthy food platform under Curefoods, and HRX, the pioneering fitness brand co-founded by Hrithik Roshan and Exceed Entertainment, have jointly introduced an innovative offering: the HRX Cafe.

Cafe is situated strategically at Palladium, Lower Parel, Mumbai.

Following the debut of the HRX Cafe in Mumbai, the HRX brand plans to extend the reach of these cafes to a broader audience.

"I am thrilled to collaboratively introduce HRX by EatFit Cafe in Phoenix Palladium, Mumbai. At HRX Cafe, we aim to nourish both body and soul, bringing together the energy of fitness with the delight of great food. It's a step towards redefining wellness, and we can't wait to share this exciting journey with everyone in Mumbai." said Ankit Nagori, Founder of Curefoods.

The opening of the Mumbai outlet signals the start of an initiative to establish HRX Cafes in multiple locations by the year's close.

This expansion reflects the brand's commitment to fostering a community of health-focused individuals searching for wholesome nourishment in every dining experience.

"I am thrilled to introduce the HRX Café, an extension of the HRX brand's philosophy. It's more than just food; it's a movement to empower people with choices that align with their fitness aspirations and goals. The HRX Cafe is a testimony to our commitment to supporting everyday athletes in becoming the best version of themselves." said Afsar Zaidi, CEO at HRX.

Cafe menu includes high-protein breakfast options, personalized salads, nourishing super bowls, and convenient, healthy snacks, appealing to health enthusiasts and regular fitness enthusiasts. Prioritizing protein-rich choices, the cafe aims to motivate and assist people in sustaining a well-balanced and energetic way of life.

The HRX Cafe stands out for its dedication to integrating diverse millets such as Quinoa, Millet, and Black Rice into its recipes, encouraging customers to make mindful dietary selections that align with their fitness objectives.