Amul is a bigger brand than Hindustan Unilever Limited (HUL), Gujarat Cooperative Milk Marketing Federation (GCMMF) Limited managing director R S Sodhi said.
The turnover of the Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets Amul brand of milk and dairy products, has increased nearly 3.5 times in the past seven years
HUL, which markets 'Kwality Wall's', has filed a case in the Bombay high court against GCMMF, terming the latter's recently launched TV advertisement as 'misleading'.
Amul Dairy has got itself registered as an UNICEF approved supplier of RUTF after UNICEF last year approved its plant to supply orders up to US $2 million (nearly Rs 12 crore) to begin with.
According to Rathnam, the price hike was necessary to compensate for the recent increase in the milk procurement prices paid to farmers by the federation.
Amul India 3.0, the third edition, is a unique take on 50 years of India's history, the highs and lows, through the eyes of the adorable little Amul poppet.
Amul had increased the procurement price for cow milk by 10 percent to Rs 30 a litre and buffalo milk to Rs 41-42 a litre in the past one month and may increase it further.