Handcrafted from natural ingredients, KFC’s Double Trouble Lip Balms will be available in a combination of two flavours Yellow American Mustard and Red Sweet Chilli.
All consumers had to do was wear Neurosky, a mind-reading headset that monitored their brain activity and analyzed their concentration on a scale of 1-100. Consumers were able to pop open the ‘Nashville Treasure Box’ if their concentration level hit 100.
With this store, brand aims to get closer to its consumers across the region and introduce them to KFC’s world of craveable and unique food and beverage options.