Yogabar Acquires Healthy Food Brand SuperHealthy
The acquisition is the first step in Yogabar’s new expansion strategy wherein it is looking to acquire a series of budding homegrown food brands which share the same brand ethos.
Yogabar, India’s largest and fastest-growing health food brand today announced the acquisition of nutrition-based food company, SuperHealthy.
The acquisition is the first step in Yogabar’s new expansion strategy wherein it is looking to acquire a series of budding homegrown food brands which share the same brand ethos. This strategic move will help expand Yogabars diverse product portfolio further and increase access to a larger customer base as well as new markets, all while staying true to its value proposition of 100 percent clean and natural ingredients with exemplary taste.
Currently leading as the third biggest brand in the Trail Mix category, Superhealthy specializes in premium Nuts, Seeds, and Trail Mixes. The brand’s entry into Yoga Bar’s portfolio will welcome the brand’s eclectic range of products including Antioxidant mixes, Peri Peri Cashews, Masala Cashews, Pumpkin Seeds, Salted Almonds, and Seed Mixes. Its Daily Dose Trail Mix is one of the most sought-after SKUs in the entire Trail Mixes market.
Suhasini Sampath, Co-Founder, and CEO of Yogabar said, “SuperHealthy aligns perfectly with our portfolio and we aim to further leverage our combined strengths to realize synergies across our value chain. We believe acquisitions are a fantastic way to add world-class like-minded talent to our team. It gives us a quicker way to scale up and the ability to accelerate our roadmap.”
“Through our founders-friendly terms of the acquisition, we are looking to support and shelter more such homegrown food brands built on the pillars of transparency, quality, and trust. These are the ethos that aligns very well with our brand philosophy,” she added.
Meghana Rao Mojjada, CEO and Co-Founder of SuperHealthy said, “We are glad to join the Yogabar family. It’s the perfect home for us and the best way to take our story and product forward. It feels great to be acquired by a homegrown brand we were inspired by. As pioneers in the health food space and a strong history of proven innovation and success, we are sure Yogabar will help us unlock unprecedented growth.”
SuperHealthy’s acquisition is just the start of Yogabar’s multifold growth strategy aimed at achieving a positive EBIDTA this month. This comes after the brand has been consistently clocking more than 100 percent growth YoY over the years.
Most recently, Yogabar also launched “zero maida” Yo Chos and Yo Fills in the kid's segment to take on the biggest FMCG companies in the Kid’s Cereals Market. Another new launch the brand is bullish on is the High-Protein muesli catering to the daily protein requirements of the Indian customer base.
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