People are increasingly seeking skincare solutions rooted in nature. The urban population's awareness of the potential risks associated with synthetic chemicals has sparked a profound shift towards natural ingredients. Ayurveda, with its emphasis on herbs and botanical extracts, gracefully guides us back to our ancestral wisdom. This growing preference for natural skincare has made Ayurveda more accessible and sought-after. With products such as Cleanse, Ayurvedic skincare offers sustainable and organic alternatives, devoid of harmful chemicals. Embracing Ayurveda empowers individuals to adopt a holistic approach to skincare, fostering overall well-being and a profound connection with the natural world.
Let me tell you a story about a young Nawab's concern over falling hair before his coronation. A wise sage conceptualized a master haircare solution, known as Kasvi, which proved transformative. This non-sticky, non-greasy formulation promoted hair regeneration and reduced hair fall, leaving the young Nawab with a crown of lush hair befitting his regal status.
These stories, echoing since 1881, have fueled Rahat Rooh's mission to introduce the time-honored solutions of Ayurveda to a world that now embraces the importance of natural ingredients in skincare and haircare.
The 140-year-old formula is at the heart of all our Cleanse products. It's a treasure trove of Ayurvedic wisdom that has been passed down through generations. Each skincare solution is carefully curated, comprising of carefully selected ingredients that have stood the test of time in resolving skincare and haircare issues naturally. We believe in blending the power of tradition with modern advancements. It's a beautiful synergy between time-honored wisdom and cutting-edge innovation.
One of the significant aspects of our natural products is that they carry minimal risk of hyper-reactions. The use of natural ingredients ensures that our products benefit the skin without causing any harm. We understand the importance of providing a safe and nourishing experience for our customers.
Cleanse stands at the crossroads of tradition and innovation, blending modern scientific solutions with Ayurvedic wisdom. By harnessing the latest scientific advancements alongside the ancient principles of Ayurveda, Cleanse creates products that offer the best of both realms. This harmonious combination ensures effective and innovative solutions, while honoring the natural essence of Ayurveda.
The competition in Ayurvedic care has really helped raise awareness and demand for the category compared to chemical-based products. With more brands entering the market, people are starting to pay attention to the natural and holistic approach of Ayurveda. They're becoming more cautious about the potential side effects of chemical products. Competition has also pushed brands to step up their game in marketing, innovation, and educating consumers. Personally, I feel it's great to see more people learning about the benefits of Ayurveda and the power of natural ingredients.
Rising over competition, we believe that Ayurvedic brands serve the broader purpose of providing skincare. Cleanse, however, stands by the legacy and the trust of India. We incorporate traditional Ayurvedic remedies with modern scientific solutions to offer safe and effective skincare products. Our products are made from natural ingredients, which have been used in Ayurveda for centuries, and we maintain the natural properties of these ingredients with a carefully curated mix of scientific ingredients.
Our products are suitable for all skin types. By focusing on natural formulations, we break the myth that skincare has to be complicated. Our goal is to make skincare accessible and enjoyable for everyone, because taking care of your skin should be a simple pleasure.
Cleanse offers a comprehensive range of skincare and haircare solutions. In skincare, our serums cater to specific needs such as Acne, Moisturisation, and Skin Radiance. Our Neem Face Wash harnesses the natural power of neem for deep pore cleansing, while our Mud Face Pack nourishes the skin and unclogs pores. The Cleansing Hydrating Moisturizer is a revolutionary serum-moisturiser hybrid that deeply nourishes and hydrates the skin for long-lasting results.
In haircare, our star product is Kasvi, a hair remedy with a remarkable 140-year history. It is prepared using the traditional kshir pak vidhi method. To enhance its benefits, we provide a tamba katori, which allows the oil to be ionized with the goodness of copper before applying it to the hair. Kasvi is known for its effectiveness in hair regrowth and reduction of hair fall.
The vision of the brand is to be easily accessible to the modern-day audience and inspire them to believe in the value of real herbs without any preservatives and the positive impact of ayurvedic products. Cleanse is a D2C brand that plans on reaching every city with different strategies. It is tapping today’s generation which is moving towards the direction of Ayurvedic products and are embracing the effects of old techniques by understanding the value of quality and sustainable products. In terms of consumer hotspots and evolving markets for the brand in India, it is North and Kolkata, majorly.
Every customer is an influencer and we prioritize building a strong community. Our focus is on creating exceptional experiences that inspire customers to try the goodness of Ayurveda through our products and share genuine feedback. While we value the opinions of skincare experts, we truly believe in the power of first-hand experience. It's these real experiences that matter most and contribute to the growth of our vibrant Cleanse community.