{D2C 100} Ellementry: Handcrafted Home Products
{D2C 100} Ellementry: Handcrafted Home Products

Starting as an online D2C brand, Ellementry primarily offers handcrafted homeware products. Its product offerings also include kitchenware, tableware, serveware, décor, furniture, lighting, etc.

The brand has now increased its presence digitally and through brick-and-mortar stores. It is available at marketplaces like Nykaa, Amazon, TataCliq, Myntra, etc. Ellementry has also considerably increased its franchise network. As of today, there are over 4000 local artisans that are part of the Ellementry family.

Ellementry has gone international post-pandemic. It has started to ship internationally and is building on its global presence. With this regard, the brand has tied up with Lifestyle Landmark Group and launched on both online and offline channels. “We further aim to expand in the Europe and US markets,” Ayush Baid, Founder of Ellementry stated.

“Our vision is to make Ellementry a one-stop solution to all our consumer’s homeware needs. In pursuit of the same, we have recently launched our furniture division –Ellementry living with different collections. We also intend and are working towards adding more physical touchpoints to PAN India. There are efforts being made towards extending the franchise network to increase the number of touch points,” he added.

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