{D2C 100} Epigamia: All Things Greek
{D2C 100} Epigamia: All Things Greek

Epigamia, a brand renowned for premium Greek yogurt, has revolutionized the health industry in India. With no trace of preservatives, artificial flavors, and adulterated ingredients, Epigamia was launched in June 2015.

“With innovation as the core value, Epigamia contemporizes traditional food products crafting them into healthy and tasty snacks. The portfolio encapsulates a preservative-free range of yogurts, smoothies, milkshakes, curd, and plant-based products,” said Rohan Mirchandani, CEO, and Co-Founder, Epigamia.

Positioning Epigamia as a healthy snack in the market has helped the brand grow.“Epigamia launched its own range of preservative-free and vitamin-rich milkshakes in 2021, owing to its success, the brand launched a high protein variant of these milkshakes to create a balance of health and taste for its consumers,” added Mirchandani.

Epigamia has raised a total of $49.5 million in funding over 10 rounds. Starting as an offline brand, Epigamia now has a footprint across 80 cities with the product being distributed in over 27,000 outlets. However, 60 percent of the brand’s business happens offline, while the rest happens through online channels. At present, the brand is live with 36 SKUs in the market.

Despite the challenges during the COVID lockdown, the brand’s footprint increased offline to almost more than 27,000 stores.

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