{D2C 100} iTokri: Indian Crafts for Everyday Life
{D2C 100} iTokri: Indian Crafts for Everyday Life

iTokri is an online artisanal marketplace providing a range of art and craft products from across India. Following an inventory-based business model, iTokri identifies and scouts for artists and artisans, and producer groups while raising a PO.

With more than 200 members, the brand has a customer base of 3 lakh majorly from India with a portion from Europe, the Middle East, the US, and the UK, among other countries. The bootstrapped brand recorded net sales of Rs 27 crore in the last fiscal.

“We are not creating an individual brand here, but building a community-driven organization where our goal is to keep adding more artisans and showcasing their work on a global platform,” said Nitin Pamnani, Co-Founder, iTokri.

Operating as an online platform, iTokri has built a community of more than 10,000 artisans making it one of India’s largest curated portals for art and handicraft products with over 100,000 listings.

The brand aims to bring all kinds of crafts produced in different regions of India to their platform, to prevent them from getting extinct. Further, it plans to associate with new artisans in the coming years, helping them grow as artists over the next 2 years.

“Every art piece has an artisanal value but at iTokri we intend to democratize art and for that, the art needs to be functional. Aiming to provide highly aesthetic and cultural products, we plan to launch our clothing line for men, women, and kids,” added Pamnani.

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