{D2C 100} LetsShave: Grooming Products for All
{D2C 100} LetsShave: Grooming Products for All

Established in 2016, LetsShave is a women's hygiene brand present in 3 major categories; razors, trimmers, and related grooming products. With its target audience including all age groups, the brand caters to every segment; the value segment, the mid-segment, and the premium segment.

“Our razors fall in the range of Rs 15 and go up to Rs 400, while the trimmers begin from Rs 999 and go up to Rs 4,000. So, we are targeting all age groups, whether young or old, and all types of customers, LetsShave has products targeting all the needs,” said Sidharth S Oberoi, Founder, and CEO, LetsShave.

Bringing innovation and new technology to the shaving and grooming industry, LetsShave has numerous products backed with technology.

With a team of 50 employees, LetsShave has reached out to a customer base of 9.87 lakh. The brand raised funds from Wipro Consumer Care Venture in 2020.

With an aim to build a sustainable brand and business with profit, the brand’s vision is to go from a razor blades brand to a leading lifestyle hair removal brand for men and women. “Ultimately, we plan to grow and expand our presence in every corner of the globe,” added Oberoi.

LetsShave initially started as a D2C brand, however, the brand has now expanded its operations through offline channels in 2021.

“Shifting from a purely D2C brand, we are now available in the local stores as well as in the International market. With the expansion into these channels we are looking forward to strategic alliances to compete with the Giants in the Industry,” concluded Sidharth S Oberoi.

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