{D2C 100} Plum: Go Vegan
{D2C 100} Plum: Go Vegan

Born in 2013, Plum is India’s first 100 percent vegan beauty brand. The brand comprises a strong portfolio of cruelty-free and non-toxic products in skincare, hair care, body care, and makeup. It raised $35 million in series C funding.

“We are currently Rs 325 crore ARR company, and we plan to scale this up to Rs 1,000 crore in the next 2 years,” Shankar Prasad, CEO, and Founder, Plum said.

With over 180 SKUs, Plum has steadily built its customer base on both online and offline platforms, having launched 8 exclusive brand outlets (EBOs) in the last year. In addition to being among the top new-age beauty brands online, the brand also now reaches over 250 towns and cities in India, through 1,100+ assisted outlets, and over 10,000 unassisted outlets.

“We are a digital-first brand with 60 percent of sales coming from the online channels while the remaining comes from offline. We plan to scale up our EBOs to 50+ in the next year,” he asserted.

Recently, the brand launched its color cosmetics category and plans to scale this aggressively in the coming months. In addition to this, it is further expanding its skincare range through the launch of more face wash variants. “Fueled by the positive response for our recently launched Onion Hair Oil and Shampoo, we also plan to expand our hair care essentials and advanced portfolios in the coming months,” Prasad concluded.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading