Product Reviews and Secure Payments Drive Online Consumer Trust for D2C Brands
More than 70 percent of consumers shop from D2C brands because of a favorable user experience. The latest survey by Instamojo outlines various trust…
Over Half Of Retail Spend Worldwide Expected To Be Online As Consumers Learn To Live With Covid-19
E-commerce spending in the 18 countries accounts for 50 percent or higher of total sales. Social media investment in e-commerce and the increasing…
E-commerce Platforms Provide an $8 billion Market for Digital Ads in India
E-commerce platforms are now the fastest growing medium for digital ads in India, with a $6-8 billion opportunity by 2030. The growth in product e-…
Retail Businesses Grow 24 pc in May against Pre-Pandemic Level
The retail businesses across India witnessed a growth of 24 percent in May this year against the pre-pandemic level of the same month in 2019,…
Explore Upcoming Events And New Age Agendas
13 Mar to 14 Mar - HOTEL HILTON, BENGALURU
There is a new web/internet which is radically changing how we invest, interact, live and work. Besides upending the way people manage their finances, Web 3.0 is also stimulating brands and entrepreneurs to innovate for both the physical and virtual worlds.
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50 pc of Indians are Motivated to Buy Online for Value-for-Money Deals
As global inflation continues to rise, consumers are looking to spend their money where they can get the most value, as new Mintel research reveals…
Covid Influences on Indian Spending: Fewer Restaurant Trips and New Apparel, More Home-cooked Food?
The pandemic has had a major impact on consumer spending. Most hit categories were hotels, alcohol, tobacco, and clothing, however, the spending was…
Global PC Shipments to Fall 8.2 pc in 2022 Due To Economic Slowdown
The global macro-economic factors are set to hamper global shipments of traditional PCs this year, leading to an 8.2 percent fall (on-year) to 321.2…
Amazon Makes Shopping Easier With Virtual Try-On for Shoes
Virtual Try-On for Shoes provides customers a convenient way to visualize how a pair of shoes will look on themselves, creating more immersive…
Digital Payments Value to Grow Threefold to $10 tn by 2026
The Internet of Things, 5G connectivity, and the launch of a central bank digital currency are expected to provide impetus to growth. In fact, the…
Indian Consumers Making Wiser Life Choices: Work Harder, Prioritize Well-being, yet Save Up for Future
Indian consumers making wiser life choices: work harder, prioritize well-being, yet save up for the future per Deloitte’s Global State of Consumer…
India to Have 214 mn Hyperlocal E-commerce Shoppers by 2022 End
India to have 214 million hyperlocal e-commerce shoppers by the end of calendar 2022, up from the estimated 141 million as of now. Hyperlocal…
FMCG Demand Slows Down In Rural India for Third Successive Quarter in Jan-March Quarter
Rural markets have slowed down for packaged goods for the third successive quarter in the January-March quarter, and consumers switched to smaller…
Why Sustainable Fashion is still a Niche Market in India as a Career
Did you know that it takes almost 3,000 liters of water to make one cotton t-shirt? Waste of resources and environmental damage are some pressing…
India's Non-alcoholic Beverage Market Projected to Reach Rs 1,472 Bn by 2030
India's non-alcoholic beverages market is expected to grow to Rs. 1472 billion by 2030 at a compound annual growth rate (CAGR) of 8.7 per cent, from…
How Digital Retail Is Changing Consumer Behaviour
Most industries have been changed for good, in the wake of the pandemic. And in some ways, consumer choices, lifestyles, and expectations have…
Engagement to Experience: E-commerce Redefined in the Coming Years
The digital revolution catalyzed by the pandemic has brought products and services to the fingertips of consumers. According to NASSCOM, India's e-…
Impact of Technology on the Fashion Industry
Modifications have been made to the fashion industry. Though technology and fashion are two distinct fields, technology has had a significant impact…
AC Purchases Rise 3x & Refrigerators Sales Grow 2x During Summer?
Sales of refrigerators have shot up with more than a 100 percent rise over 2021.  Also, cooling the home has become a priority with AC sales rising…
Health and Convenience Are Key Drivers Shifting India Consumer Preferences in Favor of Unmanned Stores?
In India, consumers were less inclined to visit or shop at physical stores in the post-pandemic era. This applies to all types of stores, including…
India's Wearables Market Grows a Record 20 pc in Q1
The Indian wearables market has shipped 13.9 million units in the first quarter (Q1), up 20.1 percent (on-year). Moreover, the outlook for 2022…
As Inflation Soars, FMCG Manufacturers Are Opting To Reduce Product Weight Over Price Of Items
FMCG manufacturers are opting to reduce product weight rather than the price of items targeted at lower-end consumers while resorting to a single-…