{CTO Special} (Mamaearth) Going Omnichannel

Chauhan said with human evolution, each problem statement now has a better, and at times even disruptive, solution to it. And all these solutions center on better-evolved processes and tools to run these processes. And this is where technology is at the center of it all. Be it running processes or using various tools and solutions to enhance the overall retail experience.

“The technologies that are changing the Indian retail landscape include supply chain forecasting, no-tag-based analytics, and content creation through AI,” he asserted.

Improving User Experience

Mamaearth is using technology to both identify and then remove the major friction points from its users’ journey, thinking omnichannel.

“With technology, we are trying to ensure that we are just a thought away from our user,” Chauhan stated.

He further elaborated on the technologies that should be introduced in India to revolutionize the retail sector — 3-D printing for more customized/ personalized product offerings; at-home genome testing, with baked-in security, for the best product solutions for users; and AR in retail for easier online purchases.