{CTO Special} (Vanity Wagon) Empowering Chatbots

In the last two years, online retail/e-tail has gone through massive changes. Verma said during Covid and lockdown, technology has risen up to be the biggest enabler for the retail and e-tail segment. It has been helping brands in streamlining processing and curating personalized user experience by using artificial intelligence and machine learning along with 24*7 customer support using chatbots and more.

“E-tail is all about holistic consumer experiential marketing and with the innovations beauty tech as an industry is introducing, technology is improving the user experience thereby improving the sales volume overall,” he noted.

Technology: An Enabler for Transformation

As a startup organization and as the only leading clean beauty e-commerce marketplace, Vanity Wagon strives to ensure the highest order of user interface experience. Keeping this in mind, as an evolving beauty tech brand, it resorts to using the below technologies to the maximum:

Artificial Intelligence - AI reveals valuable insight into customer preferences/lifestyles, thereby enabling marketers to come up with customized user-driven marketing campaigns. It also helps the brand to understand consumer preferences and curate personalized experiences based on relevant and useful information on consumer mapping. AI-based product sections on the website help to provide users with more curated products as per their past shopping history, hence providing a seamless experience in the customer buying journey.

Omnichannel Platform - A single platform to integrate all the modes of communication and sales channels thereby giving more dynamic service to improve the shopping experience

Chatbots - It helps to provide a variety of services and automated customer support as an immediate response to consumer queries. Chatbots help to provide 24*7 services which is a need of the hour. With increasing consumer dependency on e-tail, shopping is not restricted to any specific time of the day. Hence, using AI in chatbots resolves majority of the customer issues from order tracking to customize product recommendations.