CN bets big on nostalgia’ launches retro collection

Notalgia has been one of the key factors in brand licensing and merchandising with a bevy of brands targeting the 90’s kids. Johnny Bravo, Powerpuff Girls, Tom & Jerry and the list goes on. Betting big on the same, Cartoon Network Enterprises, the licensing and merchandising arm of Tuner International India, is all set to bring back the golden age of cartoons with Cartoon Network Retro merchandise, reminiscent of iconic characters like Johnny Bravo, Powerpuff Girls, and Dexter that have stood the test of time.

Speaking on the new partnerships forged by Cartoon Network Enterprise, Anand Singh, Sr. Director – Cartoon Network Enterprises, South Asia, Turner International India, said, “We are delighted to bring to our fans the nostalgic era of cartoons, with some cool and exclusive Cartoon Network Retro merchandise. These cartoon characters make for great family co-viewing experience and have transcended several generations.

Their timelessness is what translates into great demand for them even now.” “We are sure that not only will the 90’s kids love this collection, but also that the new generation would be excited to own contemporary merchandise that reflects sophisticated storytelling in animation. We’re thrilled tobring the Cartoon Network Retro collection for the Indian fans,” he added. Recognizing the inherent global appeal of classic cartoons and their long-standing bond with the viewers, the brand-new Cartoon Network Retro collection which includes T-shirts, shoes, mugs, badges, posters, flipflops, mobile covers and much more will be cherished by true blue fans. The Cartoon Network Retro merchandise, with products starting from Rs.49 to Rs.999, is available across Myntra.com, thesouledstore.com, teestory.in, Action Shoes, Free Authority and voxpop.com.  

Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Broadcasting System Asia Pacific, is responsible for building world-class licensing programs across its franchises including Ben 10, PowerPuff Girls and other Cartoon Network originals. CNE boasts of a strong network of 110 partners and more than 5000 products across 46 categories with strong footprints in traditional retail, modern trade and ecommerce. Besides its core consumer products business, CNE has serviced promotional licensing campaigns with some of the world’s largest with brands including Cadbury, Heinz, Unilever, Kellogg’s, United Biscuits, Dabur, Britannia, ITC, HUL in the region.