How Flying Jatt is monetizing beyond the movie?

Anticipating the potential of brand licensing, Balaji Motion Pictures Limited has launched the official merchandise for its latest movie ‘A Flying Jatt’. Directed by Remo D’souza and starring Tiger Shroff and Jacqueline Fernandes along with Nathan Jones, AFJ is one of the home-grown superheroes.

The deals for official collection were mediated by Brand Monk Licensing (BML). So far, WOW Heads, Gingercrush.com, Utpatang.com, and Houzzcode have been roped on board as licensees to producing a range of licensed products in various product categories such as bobble head, home décor, apparel, accessories, stationery, novelty and other gifting products.

The licensed merchandise will be available online at leading marketplaces and select key retail platforms. Balaji Motion Pictures Limited is India’s leading Film & Television studio, having created many of the country’s popular and memorable theatrical films; such as Once Upon a Time in Mumbai, Dirty Picture, Udta Punjab and many more.

Balaji is diversifying into Merchandising Business with their Youngest Superhero Film Franchise’s first edition “A Flying Jatt” which is releasing on 25th August, 2016 with Brand Monk Licensing. Gaming world has emerged as the latest ‘it’ avenue for brand licensing and following the trend, Balaji has extended its superhero film to the gaming world by inking pact with Hungama Digital Media Entertainment Pvt Ltd to develope the official game for AFJ.

The game allows players to race against 4 others and the player in the last place gets eliminated automatically every 30 seconds. The last man standing wins and is the Champion. The key feature of the game is a one of its kind multi-player mode allowing gaming enthusiasts to challenge their friends and invite them to come and compete in the game. Along with being available on Android and iOS smartphones, the game is also available on Tata Sky and Airtel Digital TV.

In words of Aman Gill, CEO – Balaji motion pictures, “The wide range of merchandise, comic book and game are all elements that help A Flying Jatt reach a wider audience across mediums. This will definitely help take the franchise to a larger audience.”