Agilitas Sports Dives into Global Markets with Lotto Brand License

Agilitas Sports, a platform specializing in sportswear and athleisure solutions, has secured the brand license for the Italian sports brand Lotto from owner WHP Global. Under this long-term agreement, Agilitas gains exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa.

"Through this 40-year license agreement, we will develop and implement cutting-edge manufacturing processes, advanced technology, and design innovation for Lotto's product lineup, alongside marketing and retail initiatives," stated Abhishek Ganguly, co-founder and CEO of Agilitas Sports.

Ganguly added that Agilitas will invest in a specialized management team to enhance the growth of the Lotto brand through product development, design innovation, supply chain management, branding, marketing, and distribution channels.

In a statement, Stanley Silverstein, Chief Commercial Officer at WHP Global said, “We are delighted to embark on this journey with Agilitas Sports. We are impressed by the expertise of the company’s founders in the sportswear and athleisure market, along with the comprehensive business model they have crafted at Agilitas.

Targeting an early 2025 launch, Agilitas aims to offer a wide range of products including footwear, apparel, accessories, and sports equipment.

In September 2023, Agilitas acquired Mochiko, a manufacturer of sports footwear for renowned brands such as Adidas, New Balance, and Reebok. According to the company, Mochiko's establishment of a dedicated factory in Noida to produce Lotto products reinforces Agilitas Sports' commitment to manufacturing in India.

Founded by former Puma India managing director Ganguly along with colleagues Atul Bajaj and Amit Prabhu, Agilitas Sports has raised over $60 million across two funding rounds from a fund managed by Convergent Finance LLP and Nexus Venture Partners.

Recently, Agilitas Sports appointed Richard Zartman as Vice President of Footwear Design. As a member of the founding team, Zartman will oversee the athletic sportswear brand portfolio.