Accessory Headquarters (AHQ) – the brand known for its premier brand and private label handbags and accessories, has announced its exclusive licensing agreement with the iconic global cosmetics company, Revlon. As part of the deal, AHQ will manufacture, market and distribute a line of travel-safe cosmetic accessories for the global market. "Revlon is a globally-recognized household name that we are proud to have under the AHQ umbrella, and we're excited to launch this new line in major retailers throughout the world," said Abe Chehebar, CEO of AHQ. "One of the reasons Revlon recognized us is because we are a fashion house at our core, and we understand how important color and personality are in the cosmetic bag category. The cosmetics bag industry is definitely ready for a fashion wakeup call, and we're poised to deliver." The full line-up of Revlon cosmetic bags will include a colorful array of solid and printed cosmetic bags, toiletry organizers, train cases, and other TSA-approved travel accessories. Designed with both fashion and multi-use functionality in mind, all pieces are made from durable coated canvas, neoprene, patent PU, and saffiano PU and feature spacious interiors with unique organizational elements. "We are delighted to partner with AHQ on creating, marketing and distributing worldwide our new Revlon cosmetic bags. AHQ is a company with many years of experience and one with an impeccable reputation. They also have a proven track record of foreseeing market trends in a highly competitive and fast-changing business." - Gianni Pieraccioni, EVP and Chief Operating Officer of Revlon Consumer The line of Revlon cosmetic bags is comprised of 4 distinct categories: Gift, Travel, Day-to-Evening, and Classic.
This Valentine’s Day, Allen Solly, a leading casual fashion brand from Aditya Birla Fashion and Retail, brings together different generations through a collaboration that redefines style and confidence. Teaming up with the legendary Zeenat Aman, the brand presents ‘Own Your Z’, a digital campaign that showcases the original trendsetter engaging with Gen Z lingo—infusing it with her signature charm and effortless wit.
In a fresh and playful take on modern trends, the iconic actress deciphers popular Gen Z slang—like ‘slay’ and ‘drip’—only to prove that she has been embodying these expressions long before they became part of the cultural vocabulary. Through her poised yet lighthearted interpretation, Zeenat Aman reinforces the idea that true style, confidence, and individuality are timeless.
Richa Chaube Pai, Chief Business Officer, Allen Solly said, "With this collaboration, we’ve brought together two ends of the style spectrum—GenZ, the digital-first trendsetters, and Zeenat Aman, the original icon who has been redefining fashion for decades. It’s fascinating to see how effortlessly she bridges the gap, proving that confidence and individuality are truly ageless. This collaboration is a celebration of how fashion and self-expression transcend generations."
The campaign, which has been launched across social media platforms, has already begun sparking conversations, resonating deeply with audiences across different age groups. The fusion of nostalgia and contemporary fashion culture positions Allen Solly as a brand that not only evolves with changing trends but also celebrates timeless fashion and self-expression.
Through ‘Own Your Z’, Allen Solly once again reinforces its commitment to bridging generations, proving that style has no boundaries and that true icon never go out of fashion. With Zeenat Aman leading the way, the campaign serves as an ode to confidence, individuality, and the enduring power of self-expression.
Minute Maid, Coca-Cola’s popular fruit beverage brand, has introduced its latest campaign, “Shake it Up with Minute Maid Pulpy Orange”, targeting Gen Z and young adults. The campaign positions the drink as a refreshing companion for everyday moments, emphasizing its real orange juice with pulp.
As part of this campaign, a brand film featuring actors Shraddha Kapoor and Nani has been released. The film takes viewers on a jungle safari, where the duo encounters inactive animals, creating an uninspiring atmosphere. However, with a shake of a Minute Maid Pulpy Orange bottle, the scene transforms, bringing energy and excitement to the moment.
Ajay Konale, Director, Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “Minute Maid is at the forefront of evolving consumer preferences, delivering the goodness of real fruit juice with the differentiation of added real pulp. With our latest ‘Shake It Up’campaign, we are encouraging youngsters to embrace everyday boring moments in today’s fast moving digital era with a sip of Minute Maid pulpy orange juice."
Shraddha Kapoor said, “I love how Minute Maid Pulpy Orange shifts the vibe from dull to fun. The campaign is all about finding fun in the unexpected, and I had a blast bringing that to life on screen.”
Actor Nani shared, “Being part of this campaign was a refreshing experience. The idea of shaking things up resonates brilliantly with the youth, and I believe Minute Maid Pulpy Orange is the perfect beverage companion for sipping on something special.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India commented, “The idea for the 'Shake It Up' campaign came from a key product ritual. Minute Maid Pulpy Orange is a drink that requires shaking before consumption because of its pulp. That was it. What if the world was shaken up by something that breaks the everyday monotony every single time the bottle is shaken? That’s where the creative idea came from.”
Through a 360-degree marketing approach, Coca-Cola India is bringing the “Shake It Up with Minute Maid Pulpy Orange” campaign to life across multiple platforms. A combination of YouTube films, social media activations, and the “Plot Twists with Minute Maid Pulpy Orange” influencer-driven content series ensures the brand remains integrated into consumers’ daily experiences across TV, digital, and social media.
Archies, one of the well-known names in the social expression industry, has partnered with renowned names to create an unforgettable Valentine’s Day experience through its #PyaarKaOGSolution campaign. Collaborating with GYFTR, Twenty Dresses by Nykaa Fashion, Color Essence, Orion India, and Big Tree Cafe, the initiative brings together digital engagement and thoughtful gifting to celebrate love in a unique way.
As part of the campaign, Archies and Color Essence hosted a special Valentine’s giveaway, where two lucky winners received a curated selection of products worth Rs. 1,000 from both brands. Additionally, Archies’ social media collaboration with Orion India introduced a musical giveaway, encouraging participants to share the wittiest responses for a chance to win exclusive gifts from Archies and Orion Choco-Pies worth Rs. 1,500 each. The campaign has already received 300+ entries, reflecting the enthusiastic participation of customers.
Further enhancing the Valentine’s experience, Twenty Dresses by Nykaa Fashion joined hands with Archies to celebrate love and friendship. As part of the offer, customers who spent Rs. 2,999 or more at Twenty Dresses received a 15 percent Archies voucher, giving them the perfect opportunity to add sentimental gifts to their shopping haul.
Meanwhile, Big Tree Cafe collaborated with Archies to curate a one-of-a-kind Valentine’s Week experience from February 7th to 14th. Guests were invited to pen heartfelt messages on 1,000 mini Archies cards, which were then displayed at special spots within the café. To further engage visitors, those who tagged both brands on Instagram Stories while sharing a moment with their loved ones received a 20% discount coupon for Archies-owned stores across India. A video compilation capturing the heartfelt messages and experiences was shared on social media, amplifying the impact of the collaboration.
GYFTR and Archies also contributed to the celebrations with engaging content focused on Valentine’s Day gifting. A specially curated reel, "One-Stop Shop for Valentine’s," featured Gen Z shoppers selecting Archies’ signature gifts for their loved ones. Additionally, a Teddy Day giveaway was organized, where two winners received adorable teddy bears from Archies as part of the celebrations.
Varun Moolchandani, Executive Director, Archies said, “At Archies, we have always been at the heart of meaningful gifting and heartfelt expressions. Valentine’s Day is a time when people look for special ways to connect with their loved ones, and our collaborations with these esteemed brands allow us to enhance that experience. Through #PyaarKaOGSolution, we are not only offering exclusive giveaways and promotions but also fostering emotional connections in a way that is both innovative and engaging.”
With these partnerships, Archies continues to redefine the art of expressing love, ensuring that Valentine’s Day is filled with cherished memories, thoughtful gestures, and heartfelt connections.
Just in time for Valentine’s Day, global fashion brand JACK & JONES has partnered with Myntra to bring its latest menswear collection to shoppers with ultra-fast delivery, starting in just 30 minutes through M-Now. To mark this launch, Myntra and JACK & JONES have unveiled a digital film that captures the essence of speed, style, and spontaneity, reflecting the seamless shopping experience offered by M-Now.
With over 300 styles across categories like jeans, t-shirts, shorts, and trousers, JACK & JONES ensures that customers can skip last-minute mall runs or frantic searches through their wardrobes. Whether it’s trendy tees, stylish jackets, or must-have denim, M-Now guarantees that shoppers are always dressed to impress, no matter the occasion.
Ashish Shukla, Vice President- Customer Experience, Contact Centre & Supply Chain said, “At Myntra, we are committed to enhancing the shopping experience by blending speed, convenience, and premium fashion. With JACK & JONES now on M-Now, we’re empowering customers to access their favorite styles starting in 30 minutes, ensuring they’re always prepared to make a statement, no matter the occasion. This partnership underscores our mission to deliver unparalleled value to our customers, making Myntra the go-to destination for all their fashion needs."
The digital film begins with a Myntra M-Now delivery executive arriving on an empty city street, checking his instructions for a JACK & JONES package. The quiet moment takes a twist when a hand emerges from the bushes, signaling for the parcel. As the mystery unfolds, the story rewinds to a real-life scenario—a young man in his early twenties spending time with his girlfriend in a car. A sudden text reminds her to head home, and in the rush, she speeds off, leaving him behind in just his JACK & JONES denims.
Just as he processes the situation, a text from his friend appears on his phone: “Party’s on, bro?” Realizing his wardrobe emergency, he quickly opens the Myntra app, selects a t-shirt and jacket from JACK & JONES, and places an order through M-Now. Within just 30 minutes, Myntra’s express delivery service ensures he’s ready for the night.
Currently available in Bengaluru, Myntra’s M-Now service offers a wide selection across fashion, beauty, accessories, and home categories, with plans to expand to over 1 lakh styles in the coming months.
Mrithyunjay Amblimath, COO, BESTSELLER India said, "At JACK & JONES, we have always believed in pushing the boundaries of fashion accessibility. With our launch on Myntra’s M-Now, our customers can get their favorite styles delivered starting in just 30 minutes. We see significant potential in this expedited delivery offered by M-Now and believe it to be a game-changer in the way fashion is consumed once scaled to other cities. This partnership with Myntra is a testament to our commitment to innovation, convenience, and staying ahead of evolving consumer expectations.”
By combining cutting-edge convenience with premium fashion, Myntra and JACK & JONES are revolutionizing on-demand shopping, ensuring customers always have access to the latest styles whenever and wherever they need them.
One of the notable sportswear brands adidas has announced a multiyear partnership with Indian cricket star Rishabh Pant, welcoming him back into its elite roster of athletes. With this association, Pant joins the ranks of Jude Bellingham, Noah Lyles, Kuldeep Yadav, Nikhat Zareen, Sumit Antil, Manika Batra, and other renowned athletes representing the brand.
Recognized for his resilience and never-give-up attitude, Rishabh Pant has cemented his place as one of Indian cricket’s most dynamic players, admired by fans across generations. His unwavering commitment and self-belief are evident in his performances on the field, making him an inspiration to aspiring athletes.
adidas has a rich legacy in Indian cricket, having partnered with legendary figures such as Sachin Tendulkar and, more recently, Rohit Sharma, who has been associated with the brand for several years. Now, with Rishabh Pant joining as the latest adidas ambassador, he is set to carry this legacy forward.
Pant, who was previously an adidas athlete from 2016 to 2019, now returns to the 3-stripes family as the brand strengthens its commitment to cricket.
Rishabh Pant shared, “I am excited to be partnering with adidas, a brand I truly admire. I believe we have a shared vision of inspiring athletes and people at large, to trust themselves and never give up while marching towards the goal. I’m looking forward to this journey with adidas, empowering the next generation of athletes and making a meaningful impact in the world of sports.”
Neelendra Singh, General Manager, adidas India said, “At adidas, we have always stood by athletes through every step of their journey—supporting them in their moments of triumph and resilience alike. Rishabh’s fearless spirit, determination, and unwavering commitment to the game make him a true embodiment of what adidas stands for. We are excited to welcome him back to the adidas family and support his continued success.”
With this partnership, adidas reaffirms its dedication to cricket, backing athletes who push boundaries and inspire the next generation to pursue their dreams with confidence.
Cetaphil, the renowned skincare brand, has introduced actress Rashmika Mandanna as the brand ambassador for its Bright Healthy Radiance (BHR) range. This collaboration encourages individuals to embrace their strengths and redefine beauty by shifting focus away from perceived flaws. In an era dominated by social media and virtual interactions, Cetaphil promotes self-confidence and positivity with its #CHOOSEYOURBRIGHTSIDE campaign, inspiring people to celebrate their natural beauty.
Rashmika Mandanna said, “I am thrilled to partner with Cetaphil, a brand that I personally have been using for years and also that truly celebrates natural beauty and understands sensitive skin. The Bright Healthy Radiance range aligns perfectly with my belief in embracing one’s true self by feeling confident in your own skin.”
“Rashmika embodies the spirit of our Bright Healthy Radiance range with her genuine positivity and vibrancy. Together, we are committed to empowering individuals to break free from self-doubt and embrace their individuality while providing effective skincare solutions that cater to sensitive skin,” stated Raghvendra Sadashiva [GM Galderma India].
Cetaphil claims that its Bright Healthy Radiance Perfecting Serum helps reduce dark spots and even out skin tone. Clinically tested to show visible improvements in just 14 days, the serum targets dark spots caused by sun exposure, aging, and hormonal changes. Additionally, it provides dual protection—shielding the skin from pollution during the day and repairing blue light damage at night.
Beyond product innovation, Cetaphil has also taken a holistic approach to skincare advocacy, ensuring that its messaging resonates with a wide audience. By collaborating with Rashmika Mandanna, the brand aims to connect with consumers who seek gentle, dermatologist-recommended solutions for sensitive skin.
With this campaign, Cetaphil continues to reinforce its commitment to skincare that nurtures and protects, offering products that help individuals embrace their natural beauty with confidence. The Bright Healthy Radiance range, including the Perfecting Serum, is now available for purchase across leading e-commerce platforms and retail stores, encouraging everyone to take a step towards healthier, more radiant skin.
Bombay Shaving Company has introduced its ‘Love However’ campaign for Valentine’s Day, encouraging people to celebrate love in their own unique way. Recognizing that today’s generation values authenticity, the campaign moves beyond traditional stereotypes and embraces diverse expressions of love and relationships.
The campaign film captures this sentiment by opening with a young man waking up and turning to the other side of the bed, where he finds a Bombay Shaving Company fragrance gift set along with a handwritten note. Curious, he picks it up and reads: "Last night was fun! Happy Valentine’s Day XOXO." A quiet smile appears on his face as he opens the gift. As he sprays the perfume on his wrist and takes in the fragrance, the screen displays the message: "Love, however! Express it with Bombay Shaving Company Valentine’s Day Gifts."
To amplify the campaign’s reach, Bombay Shaving Company has adopted a fresh strategy this year, engaging younger audiences through platforms like Snapchat and collaborating with Gen Z influencers who share their personal experiences. Additionally, the brand has introduced curated product offerings, including the Play and Slay Trimmer Kit, Wanderlust Perfume Kit, and Travel Shaving Kit, making its Valentine’s Day collection even more relevant.
Gauri Malhotra, Chief Marketing Officer, Bombay Shaving Company said, “We’re building a Bros for Bros, peer-to-peer brand that provides a safe space for our customers to express their individuality and enables them to express themselves limitlessly with our products. The “Love However” campaign falls beautifully into this world, and I'm really looking forward to a lot of Consumer Love for the Brand through honest and spontaneous campaigns like this one."
Bombay Shaving Company’s Valentine’s Day gifts are now available on Blinkit, Zepto, Amazon, Flipkart, and the brand’s official website.
Zepto, the quick commerce platform, marked Valentine’s Day with its latest campaign, "Gifts for Every Love Story," embracing love in all its forms. The campaign spotlights Zepto’s extensive collection of gifts, ensuring a seamless and thoughtful gifting experience for couples.
Adding a musical touch to the celebration, Zepto unveiled "Teri Nazar Ka Jaadu," a song that has struck a chord with audiences on social media, prompting numerous requests for a full-length version. The track, produced by Third Floor Films, brings together a talented team, with Arjuna Harjai composing the music, Surabhi Dashputra lending her voice, and Srijan Shukla crafting the lyrics. The production was further supported by mixing engineer Lucky Dhami, assistant engineer Ekansh Gupta, and music publisher Aart Sense Studios Limited, with Ankul Singh leading the production efforts.
"It's fascinating how our Valentine's Day ad film evolved into a musical milestone for Zepto. Initially, we searched extensively for a song that resonated with the theme of our campaign but found none that truly fit. Embracing spontaneity, we crafted our own with the help of Third Floor Films—penning the lyrics, composing the tune, and recording it all within a day to meet our timeline. It's thrilling to see it hailed as the new love anthem, embedding itself in the rich tapestry of 2025's advertising campaigns. This achievement harks back to the '90s, a time when ad jingles and songs were crafted with lasting impact in mind, a tradition we're proud to revive and make our own this Valentine's Day," shared Chandan Mendiratta, Chief Brand and Culture Officer, Zepto.
With this campaign, Zepto not only enhances the joy of Valentine’s Day gifting but also revives the timeless charm of ad music, making "Teri Nazar Ka Jaadu" a potential love anthem for the year.
Ultra Soft Toys, one of the leading names in high-quality plush toys and a brand under the four-decade-old Ultra Media & Entertainment Group has launched its exclusive Valentine’s Day collection, offering a delightful range of cuddly and quirky plush gifts designed to celebrate love and emotional connections. From classic teddy bears and heart-holding pups to playful avocado pillows and reversible mood-changing octopuses, this collection blends romance, fun, and comfort, ensuring there’s a perfect gift for everyone.
Beyond traditional plush toys, the collection also includes Panda Neck Support Cushions for travel lovers, Octopus with Spectacles Bow for a whimsical touch, heart-shaped plush cushions, hugging plushies, and even a ‘Choose Happy’ Soft Toy Sling Bag and large-sized Unicorn plush. Designed to be cherished long after Valentine’s Day, these soft companions bring warmth, love, and relaxation, with research indicating that hugging plush toys can significantly reduce stress and enhance emotional well-being.
India’s toy market, valued at $1.5 billion in 2022, is projected to double to $3 billion by 2028, growing at a 12.2 percent CAGR. Ultra Soft Toys is gearing up to meet this rising demand, expanding its operations to cater to both Indian and global markets. The company’s growth aligns with the Indian government’s focus on boosting domestic toy manufacturing under its ‘Made in India’ initiative, promoting sustainable production and strengthening the country’s toy ecosystem.
Ultra Soft Toys has invested heavily in state-of-the-art manufacturing facilities, ensuring the production of high-quality, sustainable toys that adhere to global standards. The recent Union Budget 2025 has introduced favorable measures for the toy industry, further positioning the company for accelerated growth.
Brinda Agrawal, Head of Product Development, Ultra Soft Toys and Marketing Head at Ultra Media & Entertainment Group commented, “We are thrilled to introduce our exclusive Valentine's Day collection and are equally excited to be a part of the transformative changes in the Indian toy industry. The government’s initiatives will provide a significant boost to India’s position in the global toy market, and we are ready to play our part in driving this growth. We are committed to creating toys that not only bring joy but also reflect the excellence, sustainability, and craftsmanship that 'Made in India' represents."
With its Valentine’s Day collection, Ultra Soft Toys continues to merge innovation with heartfelt gifting, reaffirming its commitment to quality, sustainability, and the evolving landscape of India’s toy industry.
The Metropolitan Museum of Art (The Met) has partnered with LicenseWorks, to bring its rich artistic legacy to Indian consumers. This collaboration will introduce a range of high-quality, museum-inspired products across categories such as fashion, home décor, accessories, and luxury lifestyle products, allowing Indians to experience the grandeur of The Met in their everyday lives.
With a collection spanning 5,000 years of global art and culture, The Met is one of the world's most renowned cultural institutions, welcoming over 5 million visitors annually. This partnership extends its mission of making art more accessible and brings its iconic designs to a growing Indian audience that values creativity, heritage, and innovation.
India, with its rich cultural heritage and increasing demand for premium lifestyle products, presents the perfect landscape for The Met’s brand expansion. The collaboration will allow Indian consumers to own pieces inspired by The Met’s unparalleled collection of 1.5 million works of art, merging history with contemporary design.
Rishabh Singla, Managing Partner, LicenseWorks said, "We are thrilled to represent The Met and bring highlights of this iconic institution to India. Art has a unique ability to connect people, and this licensed partnership represents an opportunity to make world-class art more accessible to Indian consumers. Together, we aim to create meaningful, high-quality brand extensions that celebrate culture and creativity."
Josh Romm, Head of Global Licensing and Partnerships, The Met remarked, "We are thrilled to extend our reach into India through our new relationship with LicenseWorks. India is a dynamic market with a growing passion for art and culture, and we are confident that this collaboration will bring The Met’s exceptional collection closer to Indian consumers while delivering against our broader Museum strategic objectives."
Pranav Anand, Managing Partner, LicenseWorks added, "We are honored to partner with The Met, a global beacon of art and culture, to bring its rich heritage to the Indian market. At LicenseWorks, we are passionate about creating meaningful experiences that blend history, creativity, and modern-day luxury, and we are excited to help The Met extend its legacy into new horizons in India."
The first set of licensed products is set to launch later this year, offering Indian consumers a chance to engage with museum-inspired fashion, home décor, and accessories. As the partnership evolves, more product lines, exclusive merchandise, and cultural collaborations will be introduced, reinforcing The Met’s presence in India’s luxury lifestyle space.
By leveraging its expertise in the Indian market, LicenseWorks aims to seamlessly integrate The Met’s artistic heritage into everyday products, ensuring that world-class art becomes an accessible and cherished part of Indian consumers’ lives.
With The Met now coming to India, a new era of art-inspired luxury begins!
This Valentine’s Day, boAt and FK Minutes are breaking away from tradition with a unique campaign that embraces self-love and humor. Moving past conventional gifts like flowers and chocolates, the campaign highlights singlehood and introduces the boAt Rockerz 551 ANC Pro as the ultimate companion for peace and quiet.
Valentine’s Day often inundates singles with overwhelming romantic themes. Addressing this, boAt and FK Minutes present a lighthearted take with Arjun Kapoor, who humorously maneuvers through a gym filled with exaggerated displays of affection.
Challenging the usual Valentine’s Day narrative, the campaign emphasizes the power of boAt’s Active Noise Cancellation technology. Paired with FK Minutes' swift delivery service, it offers a seamless escape from both emotional and environmental noise. The video features Arjun attempting to focus on his workout while surrounded by distractions—heavy breathing, whispered sweet nothings, and balloons bursting. The chaos nearly gets to him.
However, relief comes in the form of the boAt Rockerz 551 ANC Pro. Designed with advanced noise cancellation, these headphones do more than mute external sounds; they help drown out unnecessary emotions and Valentine’s Day overload.
Adding to the convenience, Arjun effortlessly orders the headphones via FK Minutes, receiving them within minutes. With noise reaching peak levels, every second matters.
boAt and FK Minutes reinforce the idea that Valentine’s Day isn’t just about romance—it’s about celebrating individuality. Sometimes, the most rewarding relationship is the one you have with your headphones.
"Valentine's Day can be tough for anyone who's single. We wanted to create a fun and relatable campaign that acknowledges the 'cringe' factor and offers a real solution. The boAt Rockerz 551 ANC Pro, combined with the convenience of FK Minutes, is the perfect way to reclaim your peace of mind – and your workout,” shared boAt Spokesperson.
This Valentine’s Day, embrace singlehood, block out the noise, and experience the joy of silence with the boAt Rockerz 551 ANC Pro, now available on FK Minutes.
Reliance Consumer Products Limited (RCPL) has launched Spinner, a game-changing sports drink co-created with cricketing legend Muttiah Muralitharan. Aimed at revolutionizing hydration in India, Spinner is the first-ever sports drink priced at just Rs. 10, making it an affordable and accessible option for all. With this launch, RCPL envisions building a sports beverage category worth up to USD 1 billion within the next three years.
Designed to cater to a diverse audience, Spinner is formulated for fitness enthusiasts, athletes, and everyday consumers looking for an effective hydration solution. Whether one is hitting the gym, engaging in a high-energy sport, or simply in need of replenishment, Spinner provides essential electrolytes to restore lost fluids and maintain peak performance. Backed by powerful partnerships with top IPL teams, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans, and Mumbai Indians, the brand aims to enhance visibility and nationwide awareness, ensuring Spinner becomes a go-to hydration choice for millions.
Muttiah Muralitharan, the cricketing legend and Co-creator of Spinner said, “I am thrilled to be a part of this exciting venture with Reliance Consumer Products. As an athlete, I know how important hydration is, especially when you're on the move or playing a sport. Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they’re doing.”
Ketan Mody, COO, Reliance Consumer Products Limited added, “At Reliance, we believe that every Indian deserves access to quality products that elevate their everyday lives. With Spinner, we’ve created an affordable and effective hydration solution that can be enjoyed by everyone, whether you're a professional athlete or just someone looking to stay hydrated. As a total beverage and FMCG company, we are excited to bring this innovative product to the market, in partnership with cricketing legend Muttiah Muralitharan and IPL teams, as we continue our mission to make hydration accessible to all.”
Spinner is crafted to deliver premium hydration with three refreshing flavors—Lemon, Orange, and Nitro Blue—offering an energizing and thirst-quenching experience. Its electrolyte-infused formula ensures the body replenishes lost minerals efficiently, helping consumers stay hydrated and active. By breaking barriers with its unmatched affordability, Spinner is set to redefine the sports drink industry, making hydration an everyday essential for every Indian.
With this launch, Reliance Consumer Products reaffirms its commitment to providing high-quality, innovative, and affordable products that enhance daily life. Spinner is not just a sports drink—it is a movement towards accessible hydration, empowering individuals across India to push their limits, stay refreshed, and perform at their best every day.
Maybelline New York introduces the Sunkisser Highlighter & Blush, a revolutionary 2-in-1 formula designed to simplify makeup routines while delivering a long-lasting, sun-kissed glow. This multitasking product seamlessly blends the radiance of a highlighter with the warmth of a blush, offering a golden, lit-from-within glow that lasts up to 12 hours. With just one swipe, it ensures an effortlessly luminous look, making it a go-to essential for any occasion.
Crafted for on-the-go beauty, the Sunkisser Highlighter & Blush provides a soft, warm radiance with minimal effort. Its plush dot applicator allows for precise and flawless application, while the melt-to-skin pigments, enriched with light-reflecting pearls, ensure a smooth, blendable finish. Infused with Vitamin E, the lightweight formula delivers lasting hydration and a comfortable feel, making it perfect for all-day wear. Encased in sleek, luxe-inspired packaging, Sunkisser is as practical as it is stylish, ideal for both home and travel.
Available in five versatile shades, Sunkisser caters to a wide range of skin tones and occasions. Whether for a casual brunch or a night out, these shades can be used as a blush, bronzer, or highlighter, offering endless possibilities for a radiant finish. The shades include Downtown Rush (Peach), Uptown Glow (Coral), Shades On (Rose Gold), Midnight Shimmer (Gold), and Electric Bronze (Brown). A simple dot, dot, blend technique is all it takes to achieve a natural, sun-kissed look that enhances every complexion.
Priced at Rs. 699, the Maybelline New York Sunkisser Highlighter & Blush is now available on leading e-commerce platforms and retail stores, including Lifestyle and Shoppers Stop.
As the world’s number one cosmetics brand, Maybelline New York continues to set trends with innovative, accessible beauty solutions in over 120 countries. Beyond beauty, the brand remains committed to mental health awareness through its Brave Together initiative, launched in 2020. This global program is dedicated to supporting individuals dealing with anxiety and depression, providing one-on-one assistance, educational resources, and a $10 million commitment over five years to mental health organizations worldwide.
With Sunkisser, Maybelline New York redefines effortless radiance, ensuring that everyone can glow with confidence—anytime, anywhere.
MARS Cosmetics is redefining romance this Valentine’s Week with its latest campaign, "Love Track," a unique fusion of music and makeup that celebrates love in every shade. At the heart of the campaign is the launch of the MARS Love Track Velvet Lip Tint, a hydrating formula available in six exclusive shades, each inspired by the emotions of a love story. Encouraging beauty enthusiasts to express their love for color, the brand introduces the creative hashtag #BeMyValenTINT as part of the celebration.
Bringing this vision to life, MARS Cosmetics has also released an exclusive music video, capturing the essence of romance while reflecting the aesthetic inspiration behind the product. Just like music evokes lasting emotions, this velvet lip tint creates long-lasting beauty, leaving a soft, pigmented touch on the lips—symbolizing how love leaves an imprint on the heart.
Muskan Jain, Brand Manager, MARS Cosmetics shared, “This Valentine’s Day, at MARS Cosmetics, we wanted to create a product that not only enhances beauty but also evokes emotion. Music has the power to capture unforgettable moments, and we aimed to bring that same timeless feeling to our Love Track Velvet Lip Tint. The shades are carefully pigmented to complement every skin tone, ensuring that no matter who you are, you can find a color that makes you feel beautiful and confident, just like a love song that stays with you forever.”
The MARS Love Track Velvet Lip Tint boasts a water-based formula that provides deep hydration, offering a soft, velvety finish with all-day comfort. The six universal shades have been meticulously designed to complement a variety of skin tones, making it an inclusive and versatile addition to any makeup collection.
Unlike traditional Valentine’s Day beauty launches, "Love Track" is envisioned as a timeless beauty essential, transcending fleeting trends and becoming a staple for makeup lovers. The campaign is a celebration of love, music, and beauty, blending passion and artistry into an unforgettable experience.
The MARS Love Track Velvet Lip Tint is now available at leading beauty retailers and online, inviting beauty lovers to embrace romance and find their perfect shade of love.
Shoppers Stop, India’s premier fashion, lifestyle, and gifting retailer, has launched its "Gifts of Love" Valentine’s Day campaign, with GUESS as its official gifting partner. Strengthening its position as the ultimate gifting destination, the campaign offers a thoughtfully curated selection of 500+ premium brands and over 120,000 styles, making it easier for customers to find the perfect gift for their partners, best friends, family, and loved ones. Available across 100+ stores and online platforms, the campaign enhances the gifting experience by offering a range of stylish and meaningful options.
"Sometimes, words don’t seem enough to express love, and that’s where the perfect gift makes all the difference. This Valentine’s Day, we are elevating the gifting experience with our thoughtfully curated selection of premium gifting options. We are thrilled to partner with GUESS, a brand known for its iconic style and elegance. Whether it is for a partner, a close friend, or family, our ‘Gifts of Love’ campaign ensures customers can find the perfect way to express their love with thoughtfulness and meaning,” shared Kavindra Mishra, Customer Care Associate, Managing Director, and CEO, Shoppers Stop.
As part of the campaign, Shoppers Stop has introduced several engaging initiatives to make the celebration more special. The Valentine’s Contest encourages customers to share their cherished moments on Instagram using #GiftsOfLove and tagging @shoppers_stop, offering them a chance to win exclusive prizes from GUESS. To further enhance the shopping experience, a dedicated "Gifts of Love" section has been introduced on the Shoppers Stop website and app, featuring specially curated gift ideas, including exclusive selections from GUESS. Additionally, customers visiting select stores can participate in the "Share and Win" initiative by sharing their most heartwarming love stories on the Gifts of Love board, with the most touching stories being rewarded with exclusive GUESS merchandise.
With these thoughtfully designed initiatives, Shoppers Stop X GUESS is set to elevate Valentine’s Day gifting, offering a blend of style, sentiment, and exclusivity to customers.
As Valentine’s Day approaches, Reliance Jewels has launched an exclusive collection to celebrate love in its most timeless form. The collection features an exquisite range of diamond jewellery, including elegant earrings, delicate necklaces, and classic rings, designed to be cherished for years to come. Each piece in the collection is meticulously crafted, ensuring that it reflects the deep emotions and sentiments associated with love and commitment.
To enhance the gifting experience, the brand is offering up to 30 percent off on diamond jewellery across all Reliance Jewels showrooms until February 16, 2025. The collection caters to diverse preferences, ensuring that every piece reflects sophistication and emotional significance.
Sunil Nayak, CEO, Reliance Jewels stated, “In an era dominated by quick and impulsive purchases, the essence of a truly meaningful gift remains unparalleled. Jewellery, with its timeless charm, is not just an acquisition—it is a carefully chosen expression of love and gratitude. This Valentine’s Day, we encourage our customers to pause, reflect, and gift something as precious and enduring as their bond."
With over 150 showrooms in more than 100 cities, Reliance Jewels makes it easy for customers across India to find the perfect expression of love. Whether customers are looking for a classic solitaire ring, an intricately designed pendant, or a pair of timeless diamond studs, the collection provides an array of options to suit every personality and preference.
This Valentine’s season, Reliance Jewels invites shoppers to embrace the beauty of thoughtful gifting and step away from conventional presents. A well-chosen piece of jewellery is not just an accessory but a reflection of emotions, a symbol of a shared journey, and a keepsake that grows in value over time. The brand’s Valentine’s collection embodies elegance, craftsmanship, and sentiment, making it an ideal choice for celebrating love in the most special way possible.
L'Oréal Paris has unveiled a new digital film featuring Bollywood couple Aditi Rao Hydari and Siddharth, just in time for Valentine’s Day. The campaign highlights the bond between the duo while promoting the brand’s latest haircare solution for oily scalps—the L’Oréal Paris Hyaluron Pure Shampoo.
In an Instagram reel shared by Aditi Rao Hydari, she and Siddharth engage in a candid conversation about hair concerns. When Siddharth mentions struggling with an oily scalp, Aditi playfully recommends the L’Oréal Paris Hyaluron Pure Shampoo, emphasizing its benefits. The film showcases the shampoo’s advanced formula, enriched with Salicylic Acid and Hyaluronic Acid, designed to effectively cleanse excess oil while maintaining scalp hydration.
L'Oréal Paris aims to address common haircare issues with scientifically backed formulations, and this campaign seamlessly integrates product benefits with an engaging narrative featuring the popular celebrity couple. By leveraging their natural chemistry, the brand brings attention to a widespread concern while reinforcing its commitment to innovation in hair care.
Dario Zizzi, General Manager, L'Oréal Paris India said, "Aditi Rao Hydari has been an invaluable part of the L’Oréal Paris family, and we are thrilled to see Siddharth join her in this digital film. Through this campaign, we aim to address a prevalent concern of oily scalp while reinforcing the benefits of Salicylic Acid and Hyaluronic Acid. At L’Oréal Paris, we take pride in developing innovative products that not only enhance beauty but also provide real solutions."
With this campaign, L'Oréal Paris continues to strengthen its position as a leader in hair care, offering solutions that combine beauty with science. The engaging digital film not only educates consumers about hair health but also resonates with audiences by blending everyday concerns with celebrity-driven storytelling.
Genes Lecoanet Hemant, a renowned premium ready-to-wear designer label founded by Indo-French couturiers Didier Lecoanet and Hemant Sagar, has unveiled its latest Spring Summer 2025 collection, ‘Dreams’. Inspired by the 1990 Akira Kurosawa film of the same name, the collection draws from the subconscious, much like the Japanese masterpiece, with each piece embodying a blend of whimsy and reality.
Hemant Sagar, Co-founder, Genes Lecoanet Hemant expressed, “Fashion is more than just clothing—it’s an experience, a perspective shift. Every detail is meaningful, carrying emotion and nudging to look at the ordinary in an extraordinary way. ‘Dreams’ ultimately becomes a collection of clothes that are expressive and optimistic. Full of wonder and imaginative details but still successfully contributing to everyday living.”
"Eccentricity is often misunderstood, and this season, we wanted to explore it more deeply. The clothes challenge existing norms and invite people to express themselves boldly, to see beauty in the unusual and to feel empowered by it. Here, craft meets practicality in silhouettes that have a point of view,” shared Didier Lecoanet, Artistic Director & Co-founder, Genes Lecoanet
The collection features vibrant surface designs and playful silhouettes, maintaining the luxurious feel of couture craftsmanship. Fabrics have been chosen for both comfort and longevity, with standout prints like the Anemone print, a dreamy interpretation of oversized flowers reminiscent of Lewis Carroll’s Alice in Wonderland, and a distorted garden print that captures the essence of a fleeting dream. A fresh, intuitive color palette evokes the nostalgia of childhood dreams, offering a sense of innocence and escapism.
For women, the collection showcases relaxed yet statement-making silhouettes, including layered slip dresses over t-shirts, breezy kaftans with shoelace-inspired tie-ups, and linen jumpsuits adorned with corsetry strings at the back. Intricate three-dimensional embroideries, iridescent sequined flowers, and playing card motifs reflect the brand’s rich couture heritage.
Menswear embraces a similar sense of playful expression. Graffiti mosaics of one-liners and sketchy rabbit motifs animate jersey tees and sleeveless vests, while structured pieces like cotton pique polos, twill shorts, and poplin chessboard shirts strike a balance between whimsy and sophistication. The Labyrinth print, seen on Giza cotton shirts in the Nile green and sky blue, adds a surreal touch, while ruffle details subtly challenge traditional menswear norms.
CHOSEN, the clinical-grade skincare brand founded by renowned dermatologist Dr. Renita Rajan, is celebrating five years of innovation with a strategic rebrand that strengthens its position as a leader in science-backed skincare for Skin of Colour (SOC) in India. As part of this milestone, CHOSEN has also unveiled India’s first Center of Excellence for Skin of Colour, a pioneering initiative dedicated to melanin-rich skin research and high-performance formulations.
The CHOSEN HIFIVE Conclave, held at Egmore Government Museum, Chennai, marked this momentous occasion. The event featured the unveiling of CHOSEN’s new logo by legendary music composer A.R. Rahman, symbolizing longevity, sustainability, and future-driven innovation. Founded in 2020, CHOSEN was built to address the skincare needs of melanin-rich skin, a segment that has long been overlooked by the global beauty industry. Over the years, the brand has fostered a community of 50,000 skincare enthusiasts, offering over 50 products across eight categories to cater to the unique concerns of SOC.
Unlike conventional brands that take a one-size-fits-all approach, CHOSEN has always focused on tailored solutions for melanin-rich skin, which often faces distinct challenges such as hyperpigmentation, irritation, and sensitivity. The rebranding is a strategic shift that reinforces CHOSEN’s commitment to scientific precision and inclusivity. As part of this transformation, the brand has introduced a new visual identity, including an updated logo and packaging that reflects its science-driven approach. Additionally, CHOSEN has enhanced its digital presence with a revamped website designed to educate consumers about SOC skincare and streamline their skincare journeys.
A major highlight of this milestone is the establishment of India’s first Center of Excellence for Skin of Colour, which will focus on cutting-edge research and innovation to advance skincare solutions tailored specifically for melanin-rich skin.
Renita Rajan, Founder, CHOSEN said, "For decades, skincare has largely been designed with a limited spectrum in mind, often overlooking the specific needs of Skin of Colour. At CHOSEN, we hope to be the change—our science is built for SOC, and it is a reaffirmation of our commitment to high-performance skincare that works with—not against—melanin-rich skin. By integrating deeper research, protocol-driven routines, and cutting-edge formulations, we hope to set new benchmarks for what skincare for SOC could be."
Looking forward, CHOSEN is set to launch India’s first Melanin Lab, a dedicated research hub aimed at developing SOC-specific formulations backed by clinical studies. The lab will work towards setting new industry standards by introducing research-backed skincare protocols and collaborating with dermatologists and wellness practitioners to integrate SOC skincare into mainstream beauty and healthcare. The brand is also redefining skincare routines by shifting away from multi-step regimens that may not be optimal for India’s humid climate. Instead, CHOSEN advocates for targeted, effective routines that prioritize skin health without unnecessary layering.
The CHOSEN HIFIVE Conclave was attended by leading industry experts, medical professionals, and skincare advocates, including Dr. Pal Manickam (Founder, NewMe), Dr. Sathya (Gynecologist & Infertility Specialist), Shiny Surendran (Sports Dietitian), Regena Cassandra (Actor & Sustainability Advocate), Hariharan Premkumar (MD & Head of India, DSG Consumer Partners), Deepak Jayaraman (Co-founder, Vanaalaya), Vikas Chawla (Co-founder, Social Beat), and Ramya Subramanian (Entrepreneur). The event featured discussions on the future of SOC skincare, exclusive product unveilings, and community-driven conversations celebrating CHOSEN’s five-year journey.
FINO Tequila, one of the ultra-premium spirits brands co-founded by international cricket legend Yuvraj Singh and a group of entrepreneurs, has officially launched in the United States, marking a significant milestone in the luxury tequila market.
Originating from the highlands of Jalisco, Mexico, FINO is more than just a premium tequila; it is a lifestyle brand that embodies the philosophy "Failure Is Not an Option." The brand made its debut in Chicago, a key market that serves as the gateway for its global expansion, with an exclusive invite-only event. The launch brought together prominent figures from the US business and entrepreneurial world, including Indian and American CEOs and business leaders who resonate with the brand’s ethos. With ambitious growth plans, FINO is set to enter the Indian market by mid-April.
Yuvraj Singh, Chief Shot Caller, FINO said, "FINO represents everything I believe in—resilience, excellence, and the courage to transform challenges into victories. Just as I've approached my cricket career and my personal life, FINO is about pushing boundaries and proving that with determination, anything is possible."
Vikram Kumar, Chief Revenue Officer of FINO added, "Our approach combines traditional craftsmanship with our digital transformation expertise, creating a brand that speaks to achievement-oriented consumers."
Jana Iyer, Chief Product Excellence Officer, and Sonali Patel, Chief Creative Officer explained, “We've channelized our backgrounds in healthcare and business into a product line that is crafted from 100% blue agave grown in red, mineral rich soil. FINO follows a rare additive-free process, to ensure the highest quality and an authentic tequila production.”
FINO’s distinctive branding is reflected in its name—meaning "fine/exquisite" in Spanish and serving as an acronym for "Failure Is Not an Option." Initially launching with Blanco, Rosado, Añejo, and a limited-edition Extra Añejo, the brand aims to become the artisanal tequila of choice for individuals who view life as an extraordinary journey.
"At FINO, we're not just launching a tequila, we're translating an entrepreneurial vision into a tangible, premium experience. Our approach marries innovation with the timeless craft of tequila production, for those who align with the FINO lifestyle,” highlighted Nick Patel, Chief Visionary, FINO.
Paroon Chadha, who brings expertise in scaling and governance as FINO’s Board Chair, emphasized the brand's broader mission, stating, "FINO is a platform for offering unique experiences with the ‘forever mission’ to become a lifestyle brand that brings people together."
Currently featured in top Chicago establishments, including Michelin-rated Indienne, RPM Italian, Miru, Tre Dita at The St. Regis, and several others, FINO Tequila is set to make its Indian debut initially through duty-free outlets, bringing its premium experience to a wider audience.
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