AstorMueller Launches Exclusive Sneaker Collection in Collaboration with Myntra

AstorMueller has launched an exclusive sneaker collection called ‘nu:beat’ in partnership with Myntra. The collection, designed by Johanna Müller, blends elements of music and fashion, rooted in a rich heritage of European shoemaking dating back to 1928. The design was inspired during Müller’s time in Ibiza, Spain, and aims to resonate with music lovers and creators.

The nu:beat collection features eight distinct styles, including the retro-inspired ANTHEM and the avant-garde HIPSONIC, each crafted in Europe to reflect global fashion and footwear trends. The sneakers promise both comfort and style, designed to cater to the demands of music aficionados who often spend long hours on their feet.

The launch also introduces Studio NU:BEAT, an initiative designed to support emerging musical talent through access to professional recording studios, live performances, and major streaming platforms, in collaboration with ALIVE INDIA.

“As a musician and lover of fashion, I’m thrilled to see the nu:beat collection come to life. It’s a true fusion of my passions — music, style, and community. I hope these sneakers inspire wearers to step into their own rhythm and embrace the joy of self-expression,” commented Johanna Mueller, the creative brain behind the collection.

“In a world where music is the universal language that unites us all, we have drawn our inspiration from its boundless creativity and endless possibilities. From the pulsating energy of hip-hop to the soulful melodies of jazz, each pair of nu:beat is infused with the spirit of musical innovation and self-expression. What sets nu:beat apart is our passion for music and fashion, creating sneakers that resonate with the rhythm of your life. nu:beat is more than just a tribute to music; it’s a celebration of individuality and self-expression. Every pair of nu:beat is a canvas for you to express your own personal style and identity,” said Sandip Baksi, Chief Operating Officer, AstorMueller at the launch.

This limited edition range, born from the collaboration between AstorMueller and Studio NU:BEAT, aims to provide a platform for wearers to express their individual style and identity. The nu:beat sneakers are available exclusively on nubeat.com and Myntra.

AstorMueller stands as a pinnacle in European footwear, renowned for its unwavering commitment to quality, craftsmanship, and innovation. With a heritage spanning generations, AstorMueller continually redefines footwear standards, seamlessly blending tradition with contemporary design.