Betty Crocker expands partnership with The Hershey Company

Betty Crocker and The Hershey Company have partnered for a new line of baking mixes inspired by this legendary chocolate maker. This line of cookie and cupcake mixes as well as frostings, rely on the iconic candy flavors of Reese's Peanut Butter, Hershey's S'mores cupcake mix and Peter Paul Almond Joy frosting. "We are very excited about our continued partnership with The Hershey Company, and the launch of these new flavors," said Jared Pippin, Associate Marketing Manager, Betty Crocker.