Chokore Expands Product Portfolio, Unveils Exclusive Collection

Chokore, a brand best known for delivering a design-led range of accessories that entices both men and women, encompasses a blend of Indian traditional designs which exemplify all things bon chic, bon genre.

In a one-of-its-kind initiative, Chokore has announced an exclusive collaboration with actor and style icon Rahul Khanna.

RKXC — the line conceptualized by Rahul Khanna for Chokore—reflects the actor's own personal style. This capsule collection comprises a mix of classic, high-caliber, investment pieces such as exquisite silk neckties, classic self-tie bow ties, and pocket squares. The RKXC association is a collector’s dream and caters to those individuals who appreciate all things refined, no matter the gender they identify with or conform to.

Rahul Khanna said, "Our pocket squares are made in India, using the most beautiful, locally sourced eri silk and fine linen. All our ties are hand-crafted in Italy by a renowned fabricator that manufactures for some of the world’s most coveted luxury brands. Naturally, I have my favorites, yet, every single product in the line is one that I, myself, would wear. While the products are not inexpensive, we’ve worked to offer them within a highly accessible price range, considering their superb quality.”

Akash Verma, Co-Founder of Chokore said, “We are super excited to collaborate with Rahul Khanna who epitomizes the finest nuances of fashion. Our association goes much beyond creating the RKXC range. Rahul has also been a solid sounding board for the brand. We look forward to establishing Chokore as the most loved accessory brand in India and other international markets in the coming years."

The branding, identity, and launch campaign of RKXC has been conceptualized at the creative agency Pulp India. Gautam Kohli, from Pulp India, added, “The RKXC branding and campaign celebrates new wardrobe essentials for a modern Indian man with a personality. It embodies the essence of classical elegance combined with fun and youthful air.”