Crayola Extends Partnership with Retail Monster into the UK

Crayola has extended its long-standing US partnership with Retail Monster into the UK. Retail Monster will support Crayola at retail as they drive their consumer products program across the UK, and will work closely with Crayola to support their growing licensee partnerships in the UK to deliver innovative and impactful retail campaigns. 

The Crayola brand has grown considerably in the UK recently, and the consumer products program has seen great success on the back of the popularity of the brand with kids and families. 

With the Crayola and Retail Monster partnership, strong interest in retail and best-in-class licensees on board, the consumer products program will gain real traction in the UK over the next 18 months. 

Rob Spindley, Licensing Director, EMEA said, “Enlisting the expertise and support of Retail Monster to accelerate our expansion in the U.K. strengthens our retail position to deliver imaginative and exciting retail executions across Europe, Middle East, and Africa.”

Crayola stated, “We will deliver products and programs that inspire creativity, imagination, inclusivity, and self-expression, to help parents and educators raise creatively-alive children.” 

Gemma Witts, MD, Retail Monster added, “We are delighted to extend our partnership with Crayola into the U.K. to drive their consumer products program at retail and help to grow their licensing partnerships. We have enjoyed a fantastic partnership with Crayola in the US and are confident we can continue that success here. Crayola is a brand we have all grown up with and is as relevant today as it has always been.”