Epic Rights adds brand licensing deals for apparel

Branding and merchandising company Epic Rights announced to have expanded its clientele through new representation pacts with music artists such as Billy Idol, Doobie Brothers, Cinderella, Whitesnake, Jeff Beck, Jefferson Airplane, T. Rex, Velvet Revolver and Yes. Los Angeles-based Epic Rights said it also has finalised licensing agreements with select U.S. apparel licensees to develop fashion apparel programs for the brands. "Epic Rights continues to be a leader in adding trendsetting and iconic bands to its roster that appeal to a diverse consumer base, which has similarly attracted the top names in today's apparel licensing business," Lisa Streff, Senior Vice President of licensing at Epic Rights. The licensees include Lauren Moshi, Retro Brands, Mighty Fine, Jerry Leigh, Life Clothing, Trevco and Impact, which will introduce rock apparel clothing lines, including T-shirts, fashion tops, hoodies, sweatshirts, dresses and lounge wear. The new apparel will début across a range of retail channels throughout the U.S. beginning in spring 2015.