Hot Shot! Virat Kohli Strikes a Deal with Asian Paints

Asian Paints, a major player in India's paint and décor sector, has announced the signing of cricket icon Virat Kohli as the face of their highly anticipated new product, Neo Bharat Latex Paint. This strategic alliance aims to redefine the paint category and bolster Asian Paints' presence in the dynamic industry.

Neo Bharat Latex Paint is all set to revolutionize the market with its cutting-edge polymer technology, delivering unparalleled finish, extended coverage, and enhanced washability. Branded as the "colours of progress," this innovative product pays homage to the aspirations of millions of Indians striving for a better quality of life.

Amit Syngle, Managing Director & CEO of Asian Paints Ltd., expressed his enthusiasm for the upcoming launch, declaring it as a milestone moment in the company's history. He emphasized the significance of having Virat Kohli as the face of this disruptive brand, highlighting Kohli's transformative impact on the game of cricket and his widespread appeal across the nation.

"Virat Kohli's unparalleled influence and resonance with the masses perfectly align with the ethos of Neo Bharat Latex Paint," remarked Syngle. "His association with this revolutionary product not only signifies our commitment to innovation but also underscores our dedication to fueling industry growth in India."

In response to his collaboration with Asian Paints, Virat Kohli expressed his excitement and honor to be associated with a brand synonymous with leadership, innovation, and enduring values. Drawing parallels between Asian Paints and cricket, Kohli emphasized the brand's ubiquitous presence in Indian households, bringing joy and vibrancy to people's lives.

"Asian Paints represents more than just a brand to me; it symbolizes the essence of a new and progressive India," Kohli remarked. "I am privileged to be part of this transformative journey and look forward to propelling Asian Paints Neo Bharat Latex Paint to greater heights."

The eagerly anticipated campaign featuring Virat Kohli is slated to launch across all media platforms in the coming weeks, promising to be a monumental event in the realm of advertising and brand promotion.