Hot Topic Expands Product Portfolio, Launches?Harajuku Collective Collection

Hot Topic, a leader in pop-culture merchandising, has announced a limited-edition capsule collection celebrating several classic Studio Ghibli films like “My Neighbor Totoro,” “Kiki’s Delivery Service,” and “Princess Mononoke,” “Spirited Away” and “Howl’s Moving Castle.” The collaboration will include several curated drops and conclude with a simultaneous launch in Tokyo, Japan, the U.S., and Canada. 

Hot Topic and Her Universe will exclusively launch curated pieces of the capsule collection at their respective booths on the floor at San Diego Comic-Con. The worldwide debut will be supported by a Hot Topic x Harajuku Collective-themed booth, debuting a short film shot on the streets of Tokyo highlighting select pieces from the Hot Topic, Her Universe, and Asobi System capsule collections.
  
The Harajuku Collective pop-up shop debuts in Tokyo, Japan. The new retail experience will showcase the Hot Topic, Her Universe, and Asobi System capsule collections, highlighting designs that reflect each brand’s individual esthetics. This is the first time Hot Topic merchandise will be sold in a pop-up retail environment in Tokyo, Japan. 

Hot Topic and Her Universe brands will debut their respective collections in the U.S. and Canadian markets via Hot Topic stores, Hottopic.com and HerUniverse.com. Hot Topic and Her Universe are partnering with U.S.-based influencers to support the collection. 

Steve Vranes, CEO, Hot Topic said, “We have enjoyed a long-time partnership with Studio Ghibli. This collaboration gives us the opportunity to create an even richer brand experience for Studio Ghibli fans around the world, while also bringing Studio Ghibli to new eyes who aren’t yet familiar with their films.”