Lush Goes Green with 'Shrek' Collection

Inspired by the beloved characters and whimsical world of DreamWorks Animation’s iconic "Shrek" franchise, the eagerly anticipated Lush x Shrek collection is set to make a splash, celebrating the quirky charm and unapologetic individuality of everyone's inner swamp-dwelling self. Departing from the conventional "clean girl" aesthetic that has dominated recent trends, this imaginative collaboration promises a delightful divergence into a realm of earthy delights and whimsical self-care rituals.

The exclusive launch via the Lush app, followed by availability in select stores—including Glasgow City, Liverpool, London Oxford Street, and Edinburgh as well as online through the Lush website, anticipation is building for fans eager to immerse themselves in this enchanting world.

Melody Morton, the Creative Concepts Director at Lush, reflects on the enduring appeal of "Shrek" and its multi-generational resonance. “I love how ‘Shrek’ is a family film I enjoyed when I was in my teens, and now my own teenager loves all the meme culture of Shrek today,” she shares. “It’s a classic film that celebrates self-love and was an obvious fit for a Lush collaboration. It’s earthy and fun and perfect for some swampy self-care.”

The new, limited-edition collection boasts an array of enchanting products, each infused with the essence of the beloved characters. From the zesty allure of the Get Outta My Swamp shower slime to the fizzy fun of the Shrek Swamp bath bomb and the indulgent lather of Fiona shower gel, every item promises to transport users to a whimsical world of aromatic bliss. Additionally, returning favorites such as the Gingy and Donkey bubble bars offer familiar fragrances with a delightful twist.

With its blend of nostalgia, humor, and innovative self-care offerings, the Lush x Shrek collection is poised to capture the hearts—and noses—of fans young and old alike, inviting them to embrace their inner ogre and revel in the joy of self-expression. So mark your calendars and get ready to dive into a world where beauty meets the swamp!