Macmerise, the go-to destination for celebrity and influencer merchandise brand, launches official Alan Walker merchandise in India at the Sunburn Festival 2022.
Inspired by the Norwegian DJ’s popular Melting Rose Collection, fans across the country will enjoy a varied range of AW branded T-Shirts, Hoodies, and Masks available at the concert. Priced at Rs 399 onwards, the range was available across Mumbai, Bangalore, Hyderabad, and Delhi on the 14th, 15th, 16th, and 17trh of April 2022 respectively.
Sahil Shah, Founder, and CEO of Macmerise Celfie Design Pvt Ltd shared, “We at Macmerise have always believed in making our offerings unique and exclusive which resonates highly with the moods and sentiments of the youth. Social Media has brought the world closer than ever before…If one can enjoy a concert happening in one corner of the world from the comfort of their home in real-time, then there’s no way – they can’t also shop.”
“Our objective has been to make the world of merchandising more accessible and far-reaching to people across the country. The launch of the Alan Walker collection is one such example, where fans can shop, sport, and revel in their favorite artists’ official merchandising without burning a hole in their pocket,” he added.
Fastrack, one of India's leading youth fashion accessories brands, has unveiled its new unisex watch collection, BARE, a transparent timepiece that champions raw authenticity and unfiltered self-expression. Already gaining attention, the collection was named one of the Top 50 Designs in the Product Design Category at the 24th CII India Design Summit 2024.
The BARE collection features six distinctive SKUs, each with a skeletal dial and vibrant aluminum bezel rings in six bold colors. Priced at Rs. 2195, the collection offers a fresh, contemporary design that appeals to style-conscious youth across India. Available at all Fastrack retail outlets, Titan World stores, authorized dealers, and leading online platforms, the collection can also be explored online.
With the tagline “Too Bare To Care,” the campaign emphasizes the watch’s unique design and celebrates individuals who aren’t afraid to show their true selves. The collection encourages wearers to embrace authenticity and express themselves freely, in a world often dominated by curated perfection.
Danny Jacob, Head of Marketing, Fastrack said, "Today’s youth navigate a digital world brimming with hyper-curated, picture-perfect content. But what often gets hidden are the raw, unfiltered realities—flaws, slip-ups, bloopers—that make us beautifully human. It takes boldness and authenticity to show up as your true self in a world that favors perfection. We want to celebrate those fearless enough to embrace the messy, imperfect, and wonderfully real moments of being unapologetically human!"
The Fastrack BARE collection features six SKUs and is now available at all Fastrack retail stores, Titan World outlets, authorized dealers, and major online platforms. The collection can also be explored and purchased online.
Fastrack offers trendy, attention-grabbing designs that appeal to the bold and fashion-forward. With a wide variety of accessories and a keen understanding of youth fashion trends, Fastrack’s creations align with the style aspirations and preferences of its vibrant, youthful audience.
This Valentine’s/Galentine’s season, SOEZI brings the ultimate glam to your fingertips with the launch of its Hello Kitty X SOEZI press-on nail collection. Combining the beloved charm of the global pop culture icon Hello Kitty with SOEZI’s innovative nail solutions, this collection celebrates creativity, individuality, and self-expression. Whether you’re a devoted Hello Kitty fan or simply looking to add a playful twist to your style, these press-on nails will instantly elevate your look and let your nails shine as bright as your personality.
One of the standout designs in the collection is the Love Spell Nails, crafted for a perfect Valentine’s Day or Galentine’s celebration. Featuring a striking red and white color combination, these nails bring the right balance of romance and fun, making them the ideal complement to your special outfit. Designed for short-term wear, each set includes 24 universal nail tips to ensure a comfortable fit for every nail shape. Whether you're dressing up for a romantic evening or a fun night out with friends, the Love Spell Nails will add the perfect finishing touch to your look.
Another exciting design is the Be My Bow Nails, a ready-to-wear set featuring adorable heart and Hello Kitty prints in a charming white and red theme. These nails offer a unique and versatile style, making them a must-have accessory for the season of love. Like all SOEZI nails, they are designed for short-term wear and come in a universal size for a seamless fit. Each kit includes 24 nail tips, three adhesive tabs for effortless application, and two wood cuticle sticks for precision placement.
Priced between Rs. 799 to Rs. 1,329, the SOEZI X Hello Kitty collection will be available for purchase on the SOEZI website, Nykaa, Tata Cliq, Myntra, and Zepto. This limited-edition collection promises to make your Valentine's or Galentine’s celebration extra special with effortless, salon-quality nails in minutes.
Miraggio, one of the renowned handbag brands is embracing the spirit of Valentine’s Day with the launch of its exclusive Love Collection. Designed to honor self-love, strength, and individuality, this limited-edition collection is a tribute to every unique facet of one’s personality. Whether you lead with your heart or your mind, Miraggio encourages you to embrace your authentic self without hesitation.
The Love Collection redefines love beyond traditional notions, offering an exquisite selection of handbags that seamlessly blend romantic aesthetics with sleek elegance. The range includes shoulder bags, micro bags, and heart-shaped designs, available in striking red and classic black hues. Each piece is adorned with Miraggio’s signature heart charm, symbolizing the power of self-love and the beauty of embracing oneself completely.
Mohit Jain, Founder & CEO, Miraggio shared, “This Valentine’s Day, we want to celebrate the real you—the dreamer, the thinker, the feeler, the planner. This collection is about embracing the parts of ourselves that make us whole, whether we lead with emotion or logic, passion or practicality. We’ve created a range that is as diverse and bold as the women who wear them. Every piece is designed to empower you to carry your unique story with style.”
The campaign challenges conventional ideas of love by addressing an often-overlooked truth: the internal balance between emotion and logic. It encourages women to embrace their dominant traits—whether they navigate life through feelings or rationality—and celebrate the unique blend of qualities that define them. By highlighting that every aspect of one’s personality is valuable, Miraggio’s collection stands as a reminder that being “too much” is actually a superpower.
At the heart of the Love Collection are four standout handbags, each crafted to reflect a different personality and style. The Dream Shoulder Bag is designed for those who love a romantic, feminine touch, featuring premium materials, a lace-up bow tie detail, and a metallic branded heart charm that exudes elegance. The Soul Crossbody Bag, with its heart-shaped silhouette, dreamy textures, and flirty lace-up bow details, embodies playful romance, making it an ideal statement piece. For those who appreciate charm in a compact form, the Hope Micro Bag is the perfect accessory. With delicate bow tie details and a metallic heart charm, it effortlessly adds a feel-good, romantic vibe to any look. Meanwhile, the Chérie Crossbody Bag, with its crinkle texture, dreamy bow details, and signature branded heart charm, is a versatile addition, seamlessly transitioning between casual and special occasions.
Complementing the handbag collection, Miraggio has also introduced The Love Charm and Lovebug Charm, two stylish accessories that serve as the perfect finishing touches. The Love Charm, adorned with a chic red bow tie detail, adds a whimsical burst of personality to any handbag, while the Lovebug Charm offers a heart-shaped mirror case and lipstick holder, blending playfulness with practicality. These charms are designed not just as accessories but as delightful details that enhance self-expression and confidence.
Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, one of the world’s leading snacking and confectionery brands, has unveiled its Valentine’s Day campaign, ‘Sometimes, Love Sounds Like…’. The campaign highlights the beauty of expressing love through small, heartfelt gestures, reinforcing Hershey’s as the perfect companion for modern-day Valentine’s Day celebrations.
Recognizing that today’s Indian consumers celebrate love in their own unique ways, Hershey India has launched a series of six short films that showcase love in its simplest yet most profound forms—whether it’s checking in on someone, sharing a quiet moment, or simply being there. These films emphasize that love doesn’t always need words; it can be felt through everyday actions.
At the heart of the campaign is Hershey India’s diverse chocolate-led portfolio, including HERSHEY’S KISSES, HERSHEY’S EXOTIC DARK, HERSHEY’S BARS, and HERSHEY’S CHOCO TUBES. Each product plays a role in reinforcing the idea that love is best expressed through thoughtful, sweet gestures.
Luigi Mirri, GM, Hershey India & APAC said, “Love is expressed in countless ways, often through the simple, everyday moments we might overlook. With our Valentine’s Day campaign, we’re focusing on how these everyday dialogues can carry meaning. At Hershey, we believe our chocolates are more than just treats; they’re a way of creating moments of goodness - something that lies at the heart of our purpose. This campaign invites consumers to express love on their terms - no grand gestures, just real, relatable moments, adding to the countless micro-occasions where love can be celebrated.”
With this campaign, Hershey India continues to strengthen its brand presence in the Indian market, not just as a chocolate brand but as an enabler of cherished moments. The brand recognizes that love takes many forms—romantic relationships, friendships, family bonds, and even self-love. By tapping into these everyday expressions of love, Hershey India encourages people to celebrate affection in a way that feels personal and genuine.
This Valentine’s season, Bold Care, one of India’s leading men’s wellness brands, has partnered with SOCIAL, Mumbai’s popular hangout destination, to add a playful and responsible twist to the celebrations. As part of SOCIAL’s “Love Like the OGs” campaign, Bold Care has introduced a range of quirky and engaging experiences across SOCIAL’s outlets in Chembur, Powai, Khar, Carter Road, Versova, and Colaba. Running from February 10 to February 23, the collaboration encourages open conversations about intimacy while keeping the mood lighthearted and entertaining.
To enhance the Valentine’s experience, Bold Care has placed free condoms in all SOCIAL washrooms, each accompanied by witty and relatable messages designed to spark smiles and awareness. Phrases like “Bad Decisions at the bar, Good decisions here”, “All the ishq, none of the risk”, and “No mistakes, only latex” serve as cheeky yet responsible reminders. Meanwhile, SOCIAL’s drink menus have been infused with fun, featuring playful taglines such as “Smooth sips for a bold night ahead”, “Wine now, dine later”, and “Wishing you a happy ending tonight”, further setting the tone for an unforgettable evening.
Taking the experience a step further, Bold Care has also placed Polaroid cameras at every SOCIAL outlet, allowing couples to capture their special moments. Guests can upload these snapshots on Instagram, tag Bold Care, and stand a chance to win Rs. 50,000, making their Valentine’s Day celebration even more exciting.
The campaign has already gained widespread attention, with many visitors sharing their experiences on social media and praising Bold Care’s innovative and humorous approach. By blending fun, responsibility, and bold self-expression, Bold Care and SOCIAL are redefining the way people celebrate love. Whether you’re spending the evening with your partner or your friends, this campaign offers a unique and memorable Valentine’s experience—one that’s bold, fun, and responsibly unforgettable.
Simply Fresh, the flagship brand of BN Group, has introduced a heartwarming Valentine’s Day campaign titled #KaroSabsePyaar, aimed at celebrating love in all its forms. Moving beyond the conventional notion of romance, the campaign highlights the significance of love for family, friends, and the broader community, encouraging people to express their emotions through simple yet meaningful actions.
At the core of the campaign is a thought-provoking film that portrays the world as a shared space where every individual plays a role in making it better. The gesture of gifting a plant serves as a metaphor for selfless love, generosity, and nurturing relationships, offering a fresh perspective on how love can be expressed. The message underscores that love is not bound by time, a single occasion, or a specific relationship—it flourishes in everyday acts of kindness, appreciation, and care.
Kiran Giradkar, Chief Marketing Officer, BN Group said, “At Simply Fresh, we have always championed fresh ideas that drive positivity and meaningful change. With #KaroSabsePyaar, we want to remind people that love is a universal language, best expressed through simple, heartfelt actions. This campaign aligns seamlessly with our overarching theme, ‘Rakho Iraade Fresh’, which encourages people to embrace freshness not just in food, but in their thoughts and connections.”
The campaign serves as a gentle reminder that love isn’t limited to grand gestures—it can be as simple as checking in on a friend, appreciating a colleague, or showing kindness to strangers. By encouraging people to broaden their definition of love, Simply Fresh hopes to spark a movement where individuals become more mindful of the small yet powerful moments of connection in their daily lives.
To engage a wider audience, the #KaroSabsePyaar campaign is being actively promoted across Instagram, Facebook, LinkedIn, YouTube, and X (formerly Twitter). The brand is encouraging users to share their own expressions of love—whether through acts of kindness, thoughtful gestures, or special moments spent with loved ones—using the campaign hashtag.
Nirvana by boAt, the premium audio line from boAt, has collaborated with renowned designer Dhruv Kapoor to introduce the exclusive ‘Flaming Hearts’ collection. This limited-edition range fuses high-end audio with cutting-edge fashion, presenting TWS earbuds and headphones that embody love, passion, and unrestrained self-expression.
At the heart of this collaboration is the striking ‘Flaming Hearts’ print, sourced from Dhruv Kapoor’s design archives. A powerful symbol of uninhibited love, the design features a mesmerizing blend of mystical blue and fiery red hues, crafting a bold and expressive aesthetic.
More than just an audio collection, the Nirvana by boAt x Dhruv Kapoor collaboration is a cultural statement. Celebrating love in all its forms—romantic, platonic, or self-love—the collection encourages individuals to embrace their true selves without hesitation. Kapoor’s signature design sensibilities seamlessly merge with Nirvana by boAt’s state-of-the-art audio technology, creating collectible pieces that are both artistic and innovative.
The Nirvana IVY TWS earbuds deliver an immersive listening experience with 360-degree Spatial Audio, Head Tracking, and 50dB Hybrid Active Noise Cancellation, ensuring crystal-clear sound. Meanwhile, the Nirvana Eutopia headphones take audio excellence to the next level, featuring 360-degree Spatial Audio, Head Tracking, and a dual-microphone system with ENx Technology for flawless communication.
“For me, the flaming hearts serve as reminders to love ourselves to the fullest. It’s all about unrestrained love- raw, unapologetic, one that burns bright with intensity. Let’s celebrate love in its purest form,” shared Dhruv Kapoor.
Aman Gupta, Co-founder and CMO, boAt added, “Nirvana by boAt is our commitment to delivering premium audio for a discerning audience. This collaboration with Dhruv Kapoor blends immersive sound with fearless self-expression, transforming each into a statement of individuality and craftsmanship.”
The Flaming Hearts collection, featuring the Nirvana IVY TWS and Nirvana Eutopia headphones, will be available for purchase starting February 18, 2025, exclusively on boAt’s official website and at select retail partners.
This Valentine’s Day, Allen Solly, a leading casual fashion brand from Aditya Birla Fashion and Retail, brings together different generations through a collaboration that redefines style and confidence. Teaming up with the legendary Zeenat Aman, the brand presents ‘Own Your Z’, a digital campaign that showcases the original trendsetter engaging with Gen Z lingo—infusing it with her signature charm and effortless wit.
In a fresh and playful take on modern trends, the iconic actress deciphers popular Gen Z slang—like ‘slay’ and ‘drip’—only to prove that she has been embodying these expressions long before they became part of the cultural vocabulary. Through her poised yet lighthearted interpretation, Zeenat Aman reinforces the idea that true style, confidence, and individuality are timeless.
Richa Chaube Pai, Chief Business Officer, Allen Solly said, "With this collaboration, we’ve brought together two ends of the style spectrum—GenZ, the digital-first trendsetters, and Zeenat Aman, the original icon who has been redefining fashion for decades. It’s fascinating to see how effortlessly she bridges the gap, proving that confidence and individuality are truly ageless. This collaboration is a celebration of how fashion and self-expression transcend generations."
The campaign, which has been launched across social media platforms, has already begun sparking conversations, resonating deeply with audiences across different age groups. The fusion of nostalgia and contemporary fashion culture positions Allen Solly as a brand that not only evolves with changing trends but also celebrates timeless fashion and self-expression.
Through ‘Own Your Z’, Allen Solly once again reinforces its commitment to bridging generations, proving that style has no boundaries and that true icon never go out of fashion. With Zeenat Aman leading the way, the campaign serves as an ode to confidence, individuality, and the enduring power of self-expression.
Minute Maid, Coca-Cola’s popular fruit beverage brand, has introduced its latest campaign, “Shake it Up with Minute Maid Pulpy Orange”, targeting Gen Z and young adults. The campaign positions the drink as a refreshing companion for everyday moments, emphasizing its real orange juice with pulp.
As part of this campaign, a brand film featuring actors Shraddha Kapoor and Nani has been released. The film takes viewers on a jungle safari, where the duo encounters inactive animals, creating an uninspiring atmosphere. However, with a shake of a Minute Maid Pulpy Orange bottle, the scene transforms, bringing energy and excitement to the moment.
Ajay Konale, Director, Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “Minute Maid is at the forefront of evolving consumer preferences, delivering the goodness of real fruit juice with the differentiation of added real pulp. With our latest ‘Shake It Up’campaign, we are encouraging youngsters to embrace everyday boring moments in today’s fast moving digital era with a sip of Minute Maid pulpy orange juice."
Shraddha Kapoor said, “I love how Minute Maid Pulpy Orange shifts the vibe from dull to fun. The campaign is all about finding fun in the unexpected, and I had a blast bringing that to life on screen.”
Actor Nani shared, “Being part of this campaign was a refreshing experience. The idea of shaking things up resonates brilliantly with the youth, and I believe Minute Maid Pulpy Orange is the perfect beverage companion for sipping on something special.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India commented, “The idea for the 'Shake It Up' campaign came from a key product ritual. Minute Maid Pulpy Orange is a drink that requires shaking before consumption because of its pulp. That was it. What if the world was shaken up by something that breaks the everyday monotony every single time the bottle is shaken? That’s where the creative idea came from.”
Through a 360-degree marketing approach, Coca-Cola India is bringing the “Shake It Up with Minute Maid Pulpy Orange” campaign to life across multiple platforms. A combination of YouTube films, social media activations, and the “Plot Twists with Minute Maid Pulpy Orange” influencer-driven content series ensures the brand remains integrated into consumers’ daily experiences across TV, digital, and social media.
Archies, one of the well-known names in the social expression industry, has partnered with renowned names to create an unforgettable Valentine’s Day experience through its #PyaarKaOGSolution campaign. Collaborating with GYFTR, Twenty Dresses by Nykaa Fashion, Color Essence, Orion India, and Big Tree Cafe, the initiative brings together digital engagement and thoughtful gifting to celebrate love in a unique way.
As part of the campaign, Archies and Color Essence hosted a special Valentine’s giveaway, where two lucky winners received a curated selection of products worth Rs. 1,000 from both brands. Additionally, Archies’ social media collaboration with Orion India introduced a musical giveaway, encouraging participants to share the wittiest responses for a chance to win exclusive gifts from Archies and Orion Choco-Pies worth Rs. 1,500 each. The campaign has already received 300+ entries, reflecting the enthusiastic participation of customers.
Further enhancing the Valentine’s experience, Twenty Dresses by Nykaa Fashion joined hands with Archies to celebrate love and friendship. As part of the offer, customers who spent Rs. 2,999 or more at Twenty Dresses received a 15 percent Archies voucher, giving them the perfect opportunity to add sentimental gifts to their shopping haul.
Meanwhile, Big Tree Cafe collaborated with Archies to curate a one-of-a-kind Valentine’s Week experience from February 7th to 14th. Guests were invited to pen heartfelt messages on 1,000 mini Archies cards, which were then displayed at special spots within the café. To further engage visitors, those who tagged both brands on Instagram Stories while sharing a moment with their loved ones received a 20% discount coupon for Archies-owned stores across India. A video compilation capturing the heartfelt messages and experiences was shared on social media, amplifying the impact of the collaboration.
GYFTR and Archies also contributed to the celebrations with engaging content focused on Valentine’s Day gifting. A specially curated reel, "One-Stop Shop for Valentine’s," featured Gen Z shoppers selecting Archies’ signature gifts for their loved ones. Additionally, a Teddy Day giveaway was organized, where two winners received adorable teddy bears from Archies as part of the celebrations.
Varun Moolchandani, Executive Director, Archies said, “At Archies, we have always been at the heart of meaningful gifting and heartfelt expressions. Valentine’s Day is a time when people look for special ways to connect with their loved ones, and our collaborations with these esteemed brands allow us to enhance that experience. Through #PyaarKaOGSolution, we are not only offering exclusive giveaways and promotions but also fostering emotional connections in a way that is both innovative and engaging.”
With these partnerships, Archies continues to redefine the art of expressing love, ensuring that Valentine’s Day is filled with cherished memories, thoughtful gestures, and heartfelt connections.
Just in time for Valentine’s Day, global fashion brand JACK & JONES has partnered with Myntra to bring its latest menswear collection to shoppers with ultra-fast delivery, starting in just 30 minutes through M-Now. To mark this launch, Myntra and JACK & JONES have unveiled a digital film that captures the essence of speed, style, and spontaneity, reflecting the seamless shopping experience offered by M-Now.
With over 300 styles across categories like jeans, t-shirts, shorts, and trousers, JACK & JONES ensures that customers can skip last-minute mall runs or frantic searches through their wardrobes. Whether it’s trendy tees, stylish jackets, or must-have denim, M-Now guarantees that shoppers are always dressed to impress, no matter the occasion.
Ashish Shukla, Vice President- Customer Experience, Contact Centre & Supply Chain said, “At Myntra, we are committed to enhancing the shopping experience by blending speed, convenience, and premium fashion. With JACK & JONES now on M-Now, we’re empowering customers to access their favorite styles starting in 30 minutes, ensuring they’re always prepared to make a statement, no matter the occasion. This partnership underscores our mission to deliver unparalleled value to our customers, making Myntra the go-to destination for all their fashion needs."
The digital film begins with a Myntra M-Now delivery executive arriving on an empty city street, checking his instructions for a JACK & JONES package. The quiet moment takes a twist when a hand emerges from the bushes, signaling for the parcel. As the mystery unfolds, the story rewinds to a real-life scenario—a young man in his early twenties spending time with his girlfriend in a car. A sudden text reminds her to head home, and in the rush, she speeds off, leaving him behind in just his JACK & JONES denims.
Just as he processes the situation, a text from his friend appears on his phone: “Party’s on, bro?” Realizing his wardrobe emergency, he quickly opens the Myntra app, selects a t-shirt and jacket from JACK & JONES, and places an order through M-Now. Within just 30 minutes, Myntra’s express delivery service ensures he’s ready for the night.
Currently available in Bengaluru, Myntra’s M-Now service offers a wide selection across fashion, beauty, accessories, and home categories, with plans to expand to over 1 lakh styles in the coming months.
Mrithyunjay Amblimath, COO, BESTSELLER India said, "At JACK & JONES, we have always believed in pushing the boundaries of fashion accessibility. With our launch on Myntra’s M-Now, our customers can get their favorite styles delivered starting in just 30 minutes. We see significant potential in this expedited delivery offered by M-Now and believe it to be a game-changer in the way fashion is consumed once scaled to other cities. This partnership with Myntra is a testament to our commitment to innovation, convenience, and staying ahead of evolving consumer expectations.”
By combining cutting-edge convenience with premium fashion, Myntra and JACK & JONES are revolutionizing on-demand shopping, ensuring customers always have access to the latest styles whenever and wherever they need them.
One of the notable sportswear brands adidas has announced a multiyear partnership with Indian cricket star Rishabh Pant, welcoming him back into its elite roster of athletes. With this association, Pant joins the ranks of Jude Bellingham, Noah Lyles, Kuldeep Yadav, Nikhat Zareen, Sumit Antil, Manika Batra, and other renowned athletes representing the brand.
Recognized for his resilience and never-give-up attitude, Rishabh Pant has cemented his place as one of Indian cricket’s most dynamic players, admired by fans across generations. His unwavering commitment and self-belief are evident in his performances on the field, making him an inspiration to aspiring athletes.
adidas has a rich legacy in Indian cricket, having partnered with legendary figures such as Sachin Tendulkar and, more recently, Rohit Sharma, who has been associated with the brand for several years. Now, with Rishabh Pant joining as the latest adidas ambassador, he is set to carry this legacy forward.
Pant, who was previously an adidas athlete from 2016 to 2019, now returns to the 3-stripes family as the brand strengthens its commitment to cricket.
Rishabh Pant shared, “I am excited to be partnering with adidas, a brand I truly admire. I believe we have a shared vision of inspiring athletes and people at large, to trust themselves and never give up while marching towards the goal. I’m looking forward to this journey with adidas, empowering the next generation of athletes and making a meaningful impact in the world of sports.”
Neelendra Singh, General Manager, adidas India said, “At adidas, we have always stood by athletes through every step of their journey—supporting them in their moments of triumph and resilience alike. Rishabh’s fearless spirit, determination, and unwavering commitment to the game make him a true embodiment of what adidas stands for. We are excited to welcome him back to the adidas family and support his continued success.”
With this partnership, adidas reaffirms its dedication to cricket, backing athletes who push boundaries and inspire the next generation to pursue their dreams with confidence.
Cetaphil, the renowned skincare brand, has introduced actress Rashmika Mandanna as the brand ambassador for its Bright Healthy Radiance (BHR) range. This collaboration encourages individuals to embrace their strengths and redefine beauty by shifting focus away from perceived flaws. In an era dominated by social media and virtual interactions, Cetaphil promotes self-confidence and positivity with its #CHOOSEYOURBRIGHTSIDE campaign, inspiring people to celebrate their natural beauty.
Rashmika Mandanna said, “I am thrilled to partner with Cetaphil, a brand that I personally have been using for years and also that truly celebrates natural beauty and understands sensitive skin. The Bright Healthy Radiance range aligns perfectly with my belief in embracing one’s true self by feeling confident in your own skin.”
“Rashmika embodies the spirit of our Bright Healthy Radiance range with her genuine positivity and vibrancy. Together, we are committed to empowering individuals to break free from self-doubt and embrace their individuality while providing effective skincare solutions that cater to sensitive skin,” stated Raghvendra Sadashiva [GM Galderma India].
Cetaphil claims that its Bright Healthy Radiance Perfecting Serum helps reduce dark spots and even out skin tone. Clinically tested to show visible improvements in just 14 days, the serum targets dark spots caused by sun exposure, aging, and hormonal changes. Additionally, it provides dual protection—shielding the skin from pollution during the day and repairing blue light damage at night.
Beyond product innovation, Cetaphil has also taken a holistic approach to skincare advocacy, ensuring that its messaging resonates with a wide audience. By collaborating with Rashmika Mandanna, the brand aims to connect with consumers who seek gentle, dermatologist-recommended solutions for sensitive skin.
With this campaign, Cetaphil continues to reinforce its commitment to skincare that nurtures and protects, offering products that help individuals embrace their natural beauty with confidence. The Bright Healthy Radiance range, including the Perfecting Serum, is now available for purchase across leading e-commerce platforms and retail stores, encouraging everyone to take a step towards healthier, more radiant skin.
Bombay Shaving Company has introduced its ‘Love However’ campaign for Valentine’s Day, encouraging people to celebrate love in their own unique way. Recognizing that today’s generation values authenticity, the campaign moves beyond traditional stereotypes and embraces diverse expressions of love and relationships.
The campaign film captures this sentiment by opening with a young man waking up and turning to the other side of the bed, where he finds a Bombay Shaving Company fragrance gift set along with a handwritten note. Curious, he picks it up and reads: "Last night was fun! Happy Valentine’s Day XOXO." A quiet smile appears on his face as he opens the gift. As he sprays the perfume on his wrist and takes in the fragrance, the screen displays the message: "Love, however! Express it with Bombay Shaving Company Valentine’s Day Gifts."
To amplify the campaign’s reach, Bombay Shaving Company has adopted a fresh strategy this year, engaging younger audiences through platforms like Snapchat and collaborating with Gen Z influencers who share their personal experiences. Additionally, the brand has introduced curated product offerings, including the Play and Slay Trimmer Kit, Wanderlust Perfume Kit, and Travel Shaving Kit, making its Valentine’s Day collection even more relevant.
Gauri Malhotra, Chief Marketing Officer, Bombay Shaving Company said, “We’re building a Bros for Bros, peer-to-peer brand that provides a safe space for our customers to express their individuality and enables them to express themselves limitlessly with our products. The “Love However” campaign falls beautifully into this world, and I'm really looking forward to a lot of Consumer Love for the Brand through honest and spontaneous campaigns like this one."
Bombay Shaving Company’s Valentine’s Day gifts are now available on Blinkit, Zepto, Amazon, Flipkart, and the brand’s official website.
Zepto, the quick commerce platform, marked Valentine’s Day with its latest campaign, "Gifts for Every Love Story," embracing love in all its forms. The campaign spotlights Zepto’s extensive collection of gifts, ensuring a seamless and thoughtful gifting experience for couples.
Adding a musical touch to the celebration, Zepto unveiled "Teri Nazar Ka Jaadu," a song that has struck a chord with audiences on social media, prompting numerous requests for a full-length version. The track, produced by Third Floor Films, brings together a talented team, with Arjuna Harjai composing the music, Surabhi Dashputra lending her voice, and Srijan Shukla crafting the lyrics. The production was further supported by mixing engineer Lucky Dhami, assistant engineer Ekansh Gupta, and music publisher Aart Sense Studios Limited, with Ankul Singh leading the production efforts.
"It's fascinating how our Valentine's Day ad film evolved into a musical milestone for Zepto. Initially, we searched extensively for a song that resonated with the theme of our campaign but found none that truly fit. Embracing spontaneity, we crafted our own with the help of Third Floor Films—penning the lyrics, composing the tune, and recording it all within a day to meet our timeline. It's thrilling to see it hailed as the new love anthem, embedding itself in the rich tapestry of 2025's advertising campaigns. This achievement harks back to the '90s, a time when ad jingles and songs were crafted with lasting impact in mind, a tradition we're proud to revive and make our own this Valentine's Day," shared Chandan Mendiratta, Chief Brand and Culture Officer, Zepto.
With this campaign, Zepto not only enhances the joy of Valentine’s Day gifting but also revives the timeless charm of ad music, making "Teri Nazar Ka Jaadu" a potential love anthem for the year.
Ultra Soft Toys, one of the leading names in high-quality plush toys and a brand under the four-decade-old Ultra Media & Entertainment Group has launched its exclusive Valentine’s Day collection, offering a delightful range of cuddly and quirky plush gifts designed to celebrate love and emotional connections. From classic teddy bears and heart-holding pups to playful avocado pillows and reversible mood-changing octopuses, this collection blends romance, fun, and comfort, ensuring there’s a perfect gift for everyone.
Beyond traditional plush toys, the collection also includes Panda Neck Support Cushions for travel lovers, Octopus with Spectacles Bow for a whimsical touch, heart-shaped plush cushions, hugging plushies, and even a ‘Choose Happy’ Soft Toy Sling Bag and large-sized Unicorn plush. Designed to be cherished long after Valentine’s Day, these soft companions bring warmth, love, and relaxation, with research indicating that hugging plush toys can significantly reduce stress and enhance emotional well-being.
India’s toy market, valued at $1.5 billion in 2022, is projected to double to $3 billion by 2028, growing at a 12.2 percent CAGR. Ultra Soft Toys is gearing up to meet this rising demand, expanding its operations to cater to both Indian and global markets. The company’s growth aligns with the Indian government’s focus on boosting domestic toy manufacturing under its ‘Made in India’ initiative, promoting sustainable production and strengthening the country’s toy ecosystem.
Ultra Soft Toys has invested heavily in state-of-the-art manufacturing facilities, ensuring the production of high-quality, sustainable toys that adhere to global standards. The recent Union Budget 2025 has introduced favorable measures for the toy industry, further positioning the company for accelerated growth.
Brinda Agrawal, Head of Product Development, Ultra Soft Toys and Marketing Head at Ultra Media & Entertainment Group commented, “We are thrilled to introduce our exclusive Valentine's Day collection and are equally excited to be a part of the transformative changes in the Indian toy industry. The government’s initiatives will provide a significant boost to India’s position in the global toy market, and we are ready to play our part in driving this growth. We are committed to creating toys that not only bring joy but also reflect the excellence, sustainability, and craftsmanship that 'Made in India' represents."
With its Valentine’s Day collection, Ultra Soft Toys continues to merge innovation with heartfelt gifting, reaffirming its commitment to quality, sustainability, and the evolving landscape of India’s toy industry.
The Metropolitan Museum of Art (The Met) has partnered with LicenseWorks, to bring its rich artistic legacy to Indian consumers. This collaboration will introduce a range of high-quality, museum-inspired products across categories such as fashion, home décor, accessories, and luxury lifestyle products, allowing Indians to experience the grandeur of The Met in their everyday lives.
With a collection spanning 5,000 years of global art and culture, The Met is one of the world's most renowned cultural institutions, welcoming over 5 million visitors annually. This partnership extends its mission of making art more accessible and brings its iconic designs to a growing Indian audience that values creativity, heritage, and innovation.
India, with its rich cultural heritage and increasing demand for premium lifestyle products, presents the perfect landscape for The Met’s brand expansion. The collaboration will allow Indian consumers to own pieces inspired by The Met’s unparalleled collection of 1.5 million works of art, merging history with contemporary design.
Rishabh Singla, Managing Partner, LicenseWorks said, "We are thrilled to represent The Met and bring highlights of this iconic institution to India. Art has a unique ability to connect people, and this licensed partnership represents an opportunity to make world-class art more accessible to Indian consumers. Together, we aim to create meaningful, high-quality brand extensions that celebrate culture and creativity."
Josh Romm, Head of Global Licensing and Partnerships, The Met remarked, "We are thrilled to extend our reach into India through our new relationship with LicenseWorks. India is a dynamic market with a growing passion for art and culture, and we are confident that this collaboration will bring The Met’s exceptional collection closer to Indian consumers while delivering against our broader Museum strategic objectives."
Pranav Anand, Managing Partner, LicenseWorks added, "We are honored to partner with The Met, a global beacon of art and culture, to bring its rich heritage to the Indian market. At LicenseWorks, we are passionate about creating meaningful experiences that blend history, creativity, and modern-day luxury, and we are excited to help The Met extend its legacy into new horizons in India."
The first set of licensed products is set to launch later this year, offering Indian consumers a chance to engage with museum-inspired fashion, home décor, and accessories. As the partnership evolves, more product lines, exclusive merchandise, and cultural collaborations will be introduced, reinforcing The Met’s presence in India’s luxury lifestyle space.
By leveraging its expertise in the Indian market, LicenseWorks aims to seamlessly integrate The Met’s artistic heritage into everyday products, ensuring that world-class art becomes an accessible and cherished part of Indian consumers’ lives.
With The Met now coming to India, a new era of art-inspired luxury begins!
This Valentine’s Day, boAt and FK Minutes are breaking away from tradition with a unique campaign that embraces self-love and humor. Moving past conventional gifts like flowers and chocolates, the campaign highlights singlehood and introduces the boAt Rockerz 551 ANC Pro as the ultimate companion for peace and quiet.
Valentine’s Day often inundates singles with overwhelming romantic themes. Addressing this, boAt and FK Minutes present a lighthearted take with Arjun Kapoor, who humorously maneuvers through a gym filled with exaggerated displays of affection.
Challenging the usual Valentine’s Day narrative, the campaign emphasizes the power of boAt’s Active Noise Cancellation technology. Paired with FK Minutes' swift delivery service, it offers a seamless escape from both emotional and environmental noise. The video features Arjun attempting to focus on his workout while surrounded by distractions—heavy breathing, whispered sweet nothings, and balloons bursting. The chaos nearly gets to him.
However, relief comes in the form of the boAt Rockerz 551 ANC Pro. Designed with advanced noise cancellation, these headphones do more than mute external sounds; they help drown out unnecessary emotions and Valentine’s Day overload.
Adding to the convenience, Arjun effortlessly orders the headphones via FK Minutes, receiving them within minutes. With noise reaching peak levels, every second matters.
boAt and FK Minutes reinforce the idea that Valentine’s Day isn’t just about romance—it’s about celebrating individuality. Sometimes, the most rewarding relationship is the one you have with your headphones.
"Valentine's Day can be tough for anyone who's single. We wanted to create a fun and relatable campaign that acknowledges the 'cringe' factor and offers a real solution. The boAt Rockerz 551 ANC Pro, combined with the convenience of FK Minutes, is the perfect way to reclaim your peace of mind – and your workout,” shared boAt Spokesperson.
This Valentine’s Day, embrace singlehood, block out the noise, and experience the joy of silence with the boAt Rockerz 551 ANC Pro, now available on FK Minutes.
Reliance Consumer Products Limited (RCPL) has launched Spinner, a game-changing sports drink co-created with cricketing legend Muttiah Muralitharan. Aimed at revolutionizing hydration in India, Spinner is the first-ever sports drink priced at just Rs. 10, making it an affordable and accessible option for all. With this launch, RCPL envisions building a sports beverage category worth up to USD 1 billion within the next three years.
Designed to cater to a diverse audience, Spinner is formulated for fitness enthusiasts, athletes, and everyday consumers looking for an effective hydration solution. Whether one is hitting the gym, engaging in a high-energy sport, or simply in need of replenishment, Spinner provides essential electrolytes to restore lost fluids and maintain peak performance. Backed by powerful partnerships with top IPL teams, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans, and Mumbai Indians, the brand aims to enhance visibility and nationwide awareness, ensuring Spinner becomes a go-to hydration choice for millions.
Muttiah Muralitharan, the cricketing legend and Co-creator of Spinner said, “I am thrilled to be a part of this exciting venture with Reliance Consumer Products. As an athlete, I know how important hydration is, especially when you're on the move or playing a sport. Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they’re doing.”
Ketan Mody, COO, Reliance Consumer Products Limited added, “At Reliance, we believe that every Indian deserves access to quality products that elevate their everyday lives. With Spinner, we’ve created an affordable and effective hydration solution that can be enjoyed by everyone, whether you're a professional athlete or just someone looking to stay hydrated. As a total beverage and FMCG company, we are excited to bring this innovative product to the market, in partnership with cricketing legend Muttiah Muralitharan and IPL teams, as we continue our mission to make hydration accessible to all.”
Spinner is crafted to deliver premium hydration with three refreshing flavors—Lemon, Orange, and Nitro Blue—offering an energizing and thirst-quenching experience. Its electrolyte-infused formula ensures the body replenishes lost minerals efficiently, helping consumers stay hydrated and active. By breaking barriers with its unmatched affordability, Spinner is set to redefine the sports drink industry, making hydration an everyday essential for every Indian.
With this launch, Reliance Consumer Products reaffirms its commitment to providing high-quality, innovative, and affordable products that enhance daily life. Spinner is not just a sports drink—it is a movement towards accessible hydration, empowering individuals across India to push their limits, stay refreshed, and perform at their best every day.
Maybelline New York introduces the Sunkisser Highlighter & Blush, a revolutionary 2-in-1 formula designed to simplify makeup routines while delivering a long-lasting, sun-kissed glow. This multitasking product seamlessly blends the radiance of a highlighter with the warmth of a blush, offering a golden, lit-from-within glow that lasts up to 12 hours. With just one swipe, it ensures an effortlessly luminous look, making it a go-to essential for any occasion.
Crafted for on-the-go beauty, the Sunkisser Highlighter & Blush provides a soft, warm radiance with minimal effort. Its plush dot applicator allows for precise and flawless application, while the melt-to-skin pigments, enriched with light-reflecting pearls, ensure a smooth, blendable finish. Infused with Vitamin E, the lightweight formula delivers lasting hydration and a comfortable feel, making it perfect for all-day wear. Encased in sleek, luxe-inspired packaging, Sunkisser is as practical as it is stylish, ideal for both home and travel.
Available in five versatile shades, Sunkisser caters to a wide range of skin tones and occasions. Whether for a casual brunch or a night out, these shades can be used as a blush, bronzer, or highlighter, offering endless possibilities for a radiant finish. The shades include Downtown Rush (Peach), Uptown Glow (Coral), Shades On (Rose Gold), Midnight Shimmer (Gold), and Electric Bronze (Brown). A simple dot, dot, blend technique is all it takes to achieve a natural, sun-kissed look that enhances every complexion.
Priced at Rs. 699, the Maybelline New York Sunkisser Highlighter & Blush is now available on leading e-commerce platforms and retail stores, including Lifestyle and Shoppers Stop.
As the world’s number one cosmetics brand, Maybelline New York continues to set trends with innovative, accessible beauty solutions in over 120 countries. Beyond beauty, the brand remains committed to mental health awareness through its Brave Together initiative, launched in 2020. This global program is dedicated to supporting individuals dealing with anxiety and depression, providing one-on-one assistance, educational resources, and a $10 million commitment over five years to mental health organizations worldwide.
With Sunkisser, Maybelline New York redefines effortless radiance, ensuring that everyone can glow with confidence—anytime, anywhere.
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