Moleskine Expands Product Portfolio, Unveils Second Collection

Moleskine has launched its second collection of three luxury Frida Kahlo dated journals. Following the success of the first collection launched in 2020, this second collection will also be distributed worldwide in stationery stores, airport stores, and department stores at the end of 2022. 

The collection is designed to reflect Frida Kahlo’s artistic approach with a Moleskine interpretation, featuring Frida Kahlo elements and quotes. 

Anna Meneguzzo, Brand and Communication Director, Moleskine said, “Frida Kahlo is a modern icon: difficult to constrain even within a definition, her persona is as inspiring as her art, so strong and decisive in her sharp naivete. Moleskine is proud to join forces with the Frida Kahlo Corporation to celebrate such a free mindset, such a remarkable artist and woman with a limited-edition Collection dedicated to her.” 

Maria Strid, Owner, of Art Ask Agency added, “We are very pleased to see this second collection launch. It was a logical move after the great success of the first collection that doubled the initially estimated units and was a sell-out in most territories around the world. Iconic Frida Kahlo and her lifestyle connect with a large variety of consumers.”