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Timex is reviving the bold and distinctive style of the 1980s with the launch of the Q Timex 1982 Ana-Digi Reissue, a timepiece that perfectly blends vintage aesthetics with modern functionality. This latest reissue pays homage to the era of digital-analog hybrids, capturing the essence of retro fashion while incorporating contemporary upgrades for today’s watch enthusiasts.

The Q Timex 1982 Ana-Digi Reissue features a dual analog-digital display, ensuring both classic timekeeping and advanced digital capabilities. The striking champagne dial, paired with a brushed gold-tone stainless-steel bracelet, adds a touch of sophistication, making it a standout accessory for those who appreciate timeless design. Staying true to its heritage, the watch maintains the signature Q Timex branding, further reinforcing its nostalgic appeal.

Beyond its timeless appeal, the watch is engineered for functionality, catering to modern lifestyles. Quartz-powered accuracy ensures precise timekeeping, while dual time zone tracking allows wearers to keep up with different time zones effortlessly. Additionally, the watch boasts a built-in chronograph, an alarm function, and a date display, making it both stylish and practical. Whether you're a frequent traveler or simply a fan of vintage-inspired watches, the Q Timex 1982 Ana-Digi Reissue is designed to meet diverse needs.

Timex continues to celebrate its rich horological history through reissues that resonate with both longtime collectors and new-age enthusiasts. The Q Timex 1982 Ana-Digi Reissue, priced at Rs. 13,995, is now available for purchase, offering a nostalgic yet refined statement piece for those who appreciate the perfect fusion of past and present.

Havells, one of the well-known names in India's electrical industry, has announced a strategic partnership with star couple Nayanthara and Vignesh Shivan as brand ambassadors. This collaboration marks the duo’s first-ever brand endorsement together and aims to leverage their immense popularity to deepen Havells’ connection with South Indian consumers.

The partnership reflects Havells’ commitment to delivering innovative, trusted, and stylish solutions for modern homes. By joining forces with Nayanthara and Vignesh Shivan, the brand seeks to unlock new growth avenues in the region while reinforcing its position as a household name.

Parag Bhatnagar, President- Sales, Havells India shared, “At Havells, our commitment to delivering excellence drives us to seek out partnerships that can amplify our impact. Nayanthara and Vignesh Shivan bring a unique blend of charm, creativity, and credibility connecting us with a broad spectrum of consumers. Their association will not only bolster our presence in the South but also allow us to tap into new avenues of growth and strengthen our connection with diverse audiences across India.”

Rohit Kapoor, EVP Brand & Marcom at Havells India commented, “We are absolutely thrilled to welcome Nayanthara and Vignesh Shivan to the Havells family. South India is a region of strategic importance for us, and it was essential to collaborate with personalities who genuinely embody our brand ethos. We believe their influence will help us strengthen our bond with the region and showcase our commitment to bringing world-class, reliable products to every household in South India."

Nayanthara and Vignesh Shivan shared, "We are grateful to associate with Havells, a brand known for its commitment to innovation, quality, and trust. Their products have seamlessly blended into everyday life, offering convenience and style to modern homes. As individuals who value excellence and meticulous craftsmanship, we fully support Havells mission of providing cutting-edge solutions that empower families, especially strengthening the brand’s positioning in the southern markets. We look forward to being part of this journey and connecting with not just the people of South India, but audiences across the entire country." 

Through this collaboration, Nayanthara and Vignesh Shivan will endorse a wide range of Havells products, including Premium Fans, Small Domestic Appliances, Lighting Solutions, Switches, Water Heaters, automation products, Wires, and Kitchen Appliances. To amplify the campaign’s reach, Havells is set to launch a new communication campaign, with a comprehensive marketing strategy spanning TV, print, digital, outdoor, and BTL platforms, targeting key Southern markets.

JSW Paints, one of India’s leading environment-friendly paints company and a part of the US$ 24 billion JSW Group, has announced the launch of its innovative campaign, ‘Sound of Colour’. This first-of-its-kind initiative blends music with visual storytelling, where colours inspire sound, offering a unique sensory experience.

In collaboration with Songdew, India’s premier platform for independent artists, the campaign introduces a collection of one-minute music videos, each capturing the essence of a specific colour from JSW Paints’ portfolio. Each track has been composed by contemporary independent artists to evoke the emotions and moods associated with different colours.

The campaign features renowned artists Kabir Cafe, EPR Iyer, Madhur Sharma, and Raghu Dixit, who have created tracks that integrate real-set production techniques for an immersive visual experience. Each colour is associated with an emotion—orange represents passion and intensity, purple symbolizes confidence and creativity, blue conveys calm and depth, while brown embodies warmth and authenticity.

A S Sundaresan, Joint MD and CEO, JSW Paints said, “Sound of Colour is a fresh and creative take on how we experience colours. It is about experiencing the colours through music. By collaborating with Songdew’s artists, we are bringing a unique perspective to the concept. We aim to redefine the way we connect with colours and make colour selection an immersive and emotionally engaging experience. The campaign will be released across multiple digital platforms.”

“At JSW Paints, we believe that colour is more than just a visual element – it’s an expression of emotion, creativity, and individuality. Through this ground-breaking initiative, we are thrilled to collaborate with independent artists, blending the vibrancy of our colours with the emotive power of music. This partnership creates a unique multi-sensory experience that not only enhances artistic expression but also fosters a deeper connection between colours, music, and the people who experience them. It is a celebration of creativity in its purest form,” said Ashish Rai, Chief Business Officer, JSW Paints

Songdew, known for its strong presence in digital music distribution and live experiences, has been instrumental in transforming the independent music space in India.

Sunil Khanna, Founder, Songdew stated, “Music and colours have a profound impact on our emotions and creativity. We are delighted to partner with JSW Paints for this unique initiative. Working with some of the most talented independent artists, we aim to bring fresh perspective to music and elevate the way people experience colours, making this campaign a celebration of artistic expression in its purest form.”

With the ‘Sound of Colour’ campaign, JSW Paints takes an innovative step in reimagining colour selection, making it an emotionally engaging and immersive experience for consumers.

UNIQLO has introduced its latest Spring Summer campaign, ‘Life in Linen,’ featuring Bollywood actors and brand endorsers Kareena Kapoor Khan and Sidharth Malhotra. The campaign, launched ahead of the peak summer season, highlights the elegance, comfort, and versatility of UNIQLO’s Premium Linen Collection.

The campaign showcases the effortless charm of linen through two films that depict the actors in their daily lives. In one film, Kareena Kapoor Khan dons a UNIQLO linen shirt, effortlessly transitioning through various moments—relaxing at home, browsing a flower shop, and enjoying a picnic with friends—demonstrating the fabric’s adaptability for all occasions.

“Linen is a staple in my wardrobe,  especially during the hot, Indian summer. I love how it keeps me cool and comfortable and is perfect for Mumbai’s weather. UNIQLO’s Premium Linen Shirts are versatile and perfect for my everyday routine,” shared Kareena Kapoor Khan. 

In another film, Sidharth Malhotra is seen wearing a UNIQLO linen shirt throughout his day, from opening the blinds in the morning and jogging with his dog to meeting friends on a terrace. The film emphasizes the fabric’s breathability and style, making it an essential summer wardrobe choice.

Sidharth Malhotra added, “Summers call for fabrics that are breathable, comfortable, and stylish, and Linen never lets me down. The UNIQLO Premium Linen Collection keeps me both comfortable and looking  effortlessly sharp, making it perfect for any occasion.” 

Nidhi Rastogi, Marketing Director, UNIQLO India stated, “Summers and linen are the perfect match. With the ‘Life in Linen’ campaign, we aspire to highlight the quality and breathability of our linen collection – an essential for the season no matter the occasion. Made with 100 percent European premium linen, this product is a great reflection of UNIQLO’s LifeWear promise of quality and timeless appeal. Featuring Kareena Kapoor Khan and Sidharth Malhotra, the campaign beautifully captures our  LifeWear philosophy—timeless, quality apparel for every moment.” 

In the campaign, Kareena Kapoor Khan is seen wearing the Premium Linen Shirt, Linen Cotton Tapered Pants, and Linen Blend Easy Pants, while Sidharth Malhotra sports the Premium Linen Shirt, Linen Blend Shorts, and Linen Blend Relaxed Pants, highlighting the ease and sophistication of the collection.

The 30-second campaign films will be featured across digital platforms, print, outdoor advertising, and in-store displays. The Premium Linen Collection is now available at all UNIQLO stores and online on UNIQLO’s official website.

Bergner India has partnered with renowned chef Vikas Khanna to unveil Argent Samsara, an advanced Tri-Ply Non-Stick cookware collection specifically designed for South Indian cooking. This collaboration brings together culinary expertise and cutting-edge technology to offer home cooks and professional chefs a superior cooking experience.

The launch is accompanied by a brand film that beautifully captures the rich traditions of South Indian cuisine and how the Argent Samsara cookware enhances the preparation of beloved dishes like dosa, appam, and kummu curry. The film highlights the deep-rooted connection between food, family, and culture, emphasizing how South Indian cuisine, known for its health benefits and comforting flavors, is a staple in households across the country.

Argent Samsara is India’s first Tri-Ply Non-Stick cookware range tailored for South Indian cuisine.

"Cooking is not just about preparing food; it's an art that brings people together. I’m excited to be part of this journey with Bergner, as the Argent Samsara cookware elevates the entire cooking experience with its perfect balance of form and function. Whether you're making a traditional South Indian dish or exploring new flavours, this range enhances the joy of cooking,” shared Chef Vikas Khanna, also the face of the Bergner India.

Umesh Guptaa, Director, Bergner India stated, “At Bergner, we constantly innovate to meet the needs of Indian kitchens. We realised that while South Indian cuisine is an integral part of homes across the country, there was no premium Tri-Ply Non-Stick cookware specifically designed for it. Traditional cookware like appachetty and paniyarakkal lacked the durability and ease that modern home chefs need. With Argent Samsara, we’ve created India’s first Tri-Ply Non-Stick range, blending tradition with innovation to make every dish effortless and authentic.”

The Argent Samsara collection is now available for purchase on Bergner India’s website, major e-commerce platforms, and leading retail stores across the country. With this groundbreaking collaboration, Bergner and Chef Vikas Khanna are set to revolutionize South Indian cooking, making it easier, more efficient, and deeply connected to its authentic roots.

Manaal by Aadhya Aggarwal has introduced its latest high jewellery collection, Lumière sur Toile (Light on Canvas), a breathtaking fusion of gemstones and artistic brilliance. This collection redefines jewellery design, transforming precious stones into masterpieces that evoke the interplay of light and colour found in great works of art.

Drawing inspiration from the way light breathes life into paintings, Lumière sur Toile captures fleeting beauty through radiant diamonds and vivid gemstones. The collection showcases fiery rubies reminiscent of vermillion brushstrokes, deep emeralds echoing Renaissance landscapes, celestial sapphires reflecting the midnight sky, and tanzanites shimmering with the hues of a twilight reverie. At the heart of this collection, delicate rose-cut diamonds exude a soft, luminous glow akin to aged oil paints, casting a poetic brilliance with every movement.

Every jewel in Lumière sur Toile is meticulously handcrafted, with artisans dedicating approximately 150 hours of skilled craftsmanship to bring each design to life. From the careful selection of the finest gemstones to the precise setting of every diamond, the collection is a testament to Manaal Fine Jewellery’s unwavering commitment to excellence, precision, and storytelling through design.

“Light is our muse, subject, and medium in this collection. We have harnessed its ethereal nature to create pieces that do not simply reflect brilliance but embody it—just as a painting captures a fleeting moment of beauty and transforms it into something eternal,” shared Aadhya Aggarwal, Founder and Creative Director, Manaal Fine Jewellery.

Each piece in the collection is a testament to exceptional craftsmanship, requiring nearly 150 hours of skilled artistry to bring to life. As light dances upon the facets of these exquisite creations, Lumière sur Toile emerges not just as a collection of jewellery but as a celebration of art, light, and timeless beauty.

H&M India made a vibrant mark at Lollapalooza India 2025, joining the celebration of music, art, and culture as one of the proud sponsors of the iconic festival. Produced and promoted by BookMyShow Live and C3 Presents, the event served as a perfect platform for H&M to showcase its distinct blend of style and creativity, resonating deeply with audiences who value individuality and self-expression.

Held at the prestigious Mahalaxmi Racecourse, the two-day festival brought together over 35 artists and thousands of music enthusiasts for an unforgettable cultural experience. Emphasizing its commitment to delivering elevated brand experiences, the brand introduced 'The Sound of Style'—a striking runway designed in the shape of a megaphone. This interactive space encouraged fashion and music lovers to express their individuality and creativity. Attendees also had the opportunity to design personalized album covers, merging elements of fashion and music to create lasting memories.

Helena Kuylenstierna, Director, H&M India said, “At H&M, our vision is to empower individuals through fashion, celebrating creativity and self-expression as core elements of personal identity. Our partnership with Lollapalooza India 2025 highlights the deep connection between fashion and music. This collaboration embodies our dedication to celebrating creativity, diversity, and self-expression, while reaffirming our commitment to delivering the very best of fashion and culture to a vibrant audience in India. We strive to make great design accessible to everyone while embracing sustainability and innovation.”

Elevating the festival experience, H&M curated intimate acoustic performances by renowned artists Lisa Mishra and Kayan (Live), offering an exclusive space tailored for fashion and music aspirants. Digital creators also contributed to the excitement, sharing exclusive live content and flaunting their best festival fashion looks. 

Beyond the music, Lollapalooza India 2025 reinforced its commitment to sustainability, inclusivity, and accessibility through the #LollaForChange initiative, ensuring a meaningful and responsible experience for all attendees. The festival made significant strides toward its zero-garbage, zero-waste-to-land goal with a plastic-free food court, extensive recycling efforts, and reusable cups crafted from crop waste. Additionally, surplus food was redistributed to underprivileged communities. 

The Lolla Food Park offered a rich culinary journey with over 70 global cuisines, providing attendees with a gastronomic experience that complemented the festival’s energetic and diverse atmosphere.

Marking a significant milestone, Siddhartha Bansal unveils EKAM – The Pursuit of Oneness, a collection that explores unity and self-discovery through cultural exchange. Inspired by the Silk Route, EKAM blends Indian and Oriental textile influences with motifs of Sufi dancers, paisleys, and intricate embroideries, bringing together a rich tapestry of design. The collection’s jewel-toned hues represent the seven chakras, symbolizing harmony, while gold threadwork, mirror embellishments, and velvet trims add opulence and structure. From flowing kaftans and draped skirts to structured statement silhouettes, EKAM caters to the free-spirited soul who values individuality. With size customizations available, the collection ensures a flawless fit, priced between INR 24,000 and INR 1,60,000.

Coinciding with the launch of this vibrant collection, Siddhartha Bansal also introduces his flagship store at The Dhanmill, New Delhi. Designed as a bold and immersive space, the store draws inspiration from Bansal’s childhood home, weaving nostalgia into modern luxury. Featuring paisley-shaped love seats, interactive window displays, and artistic elements, every detail reflects his signature aesthetic. 

“I wanted to create more than just a retail space; it’s an extension of my world, filled with creativity, colour, and happiness,” shared Siddhartha Bansal.

EKAM perfectly embodies the core values of the brand—love for India, joyful expression, bohemian spirit, individuality, humor, an element of surprise, and the belief that "We all are one."

With the launch of both EKAM and his flagship store, Siddhartha Bansal strengthens his brand’s presence, offering fashion connoisseurs a must-visit destination that blends art, heritage, and self-expression. This marks an exciting new chapter for the designer, embracing fashion as a medium for storytelling and cultural celebration.

As the brand embarks on this new chapter, the store at The Dhanmill promises to be a must-visit destination for fashion enthusiasts who appreciate bold, artistic designs that transcend time and trends. It stands as a testament to self-expression, cultural fusion, and the beauty of handcrafted luxury, making it a landmark moment for Siddhartha Bansal’s journey in the fashion world.

India’s one of the leading toxin-free personal care brands, Mamaearth, has announced actress Palak Tiwari as its newest brand ambassador. Palak joins Bollywood star Shilpa Shetty Kundra, who continues her association with the brand, in Mamaearth’s latest TV campaign promoting the benefits of Ubtan Face Wash.

The campaign showcases the power of traditional Ubtan, enriched with Turmeric and Saffron, highlighting its tan-removal properties and ability to restore natural skin glow. Featuring a lively and engaging interaction between Palak and Shilpa, the TVC emphasizes the effectiveness of Mamaearth’s skincare solutions in a relatable and youthful manner.

“We are delighted to welcome Palak Tiwari to the Mamaearth family. Her fresh energy and strong connection with younger audiences make her a perfect fit for the brand alongside Shilpa Shetty Kundra,” said Anuja Mishra, EVP & Chief Marketing Officer, Honasa Consumer Limited.

Palak Tiwari added, “I’m excited to partner with Mamaearth, a brand I’ve always admired for its natural and effective products. It’s an honour to join Shilpa Shetty Kundra in spreading the message of ‘Goodness Inside’.”

Founded by Ghazal and Varun Alagh, Mamaearth has established itself as a trusted name in natural personal care, offering a wide range of toxin-free and eco-friendly products. With a portfolio of over 200 products, the brand serves millions of customers across India through online platforms and retail stores.

The new Mamaearth Ubtan Face Wash campaign is now live across TV and digital platforms, reinforcing the brand’s commitment to providing natural skincare solutions for all.

In a significant move for the Indian audio industry, homegrown wearables brand Noise has joined forces with the legendary Bose to introduce a new co-branded product line, marking a major step towards premiumisation. This collaboration is the first of its kind between Bose and an Indian brand, reinforcing India’s growing position in the global premium audio market.

“We all are lucky to be in India…. It is a market so lucrative that everybody has an eye on it. They (Bose) were very clear they are premium, and India is a market which is moving towards premium. So they wanted a mid-premium player who could build the consumer in the journey early on,” explained Amit Khatri, Co-founder of Noise.

While working with an audio giant like Bose could be seen as a challenge for an Indian brand, Khatri acknowledged that Noise had to undergo rigorous testing to meet the highest standards.  

“These guys come from a DNA where they have always looked at perfection. Bose is known for great acoustics, great engineering… so it took us a long time to climb here. Our product has gone through multiple iterations; we have learnt a lot from them,” Khatri further added.

The collaboration has been more than just a brand association—it has also been a learning opportunity for Noise.

“Actually, they have trained our teams. This is in their interest, because they have invested in us… and they tested all the products in the Bose labs,” Khatri revealed. Given that the upcoming Noise Master Buds will feature the Bose logo, he emphasized the need for top-tier quality. “If there is a Bose logo, it has to be best in class.”

Over the years, Noise has established itself as a leading smart wearables brand in India. The company dominates the smartwatch segment with a 27.4 percent market share and has also become the third-largest smartwatch brand globally.

Like many tech-driven consumer brands, Noise is focusing on building a connected ecosystem for its devices. “We have a large user base for watches, and people now want to take calls from watches. So we are trying to look at seamless connectivity, where I control and operate my earphones from the watch,” Khatri explained.

With its latest partnership with Bose and a strong focus on innovation, Noise is solidifying its position as a leader in India’s evolving audio and wearables industry, bringing global expertise and premium experiences to Indian consumers.

Bonjour, India’s leading socks brand, has unveiled its Women’s Day campaign, #TheStrengthWeCarry, paying tribute to the resilience, determination, and unstoppable spirit of women. Through a compelling video, the campaign showcases the journeys of women from different walks of life, highlighting their unwavering strength as they stride forward with confidence.

The campaign’s video captures powerful narratives of women breaking barriers in various fields—whether in the workplace, sports, caregiving, or entrepreneurship. Each frame reflects their dreams, challenges, and triumphs, carrying the empowering message: “She dares. She dreams. Strength isn’t just in muscles, but in resilience. Every step she takes is a step toward change. She is unstoppable, unshakable, and undeniable. Here’s to her. Today and every day. Happy Women’s Day!”

With this campaign, Bonjour underscores that true strength lies in perseverance and spirit, ensuring that women feel comfortable and confident in every step they take.

Rajkumar Jain, Managing Director, Bonjour said, “Women inspire change every day with their strength and determination. Through the #TheStrengthWeCarry campaign, we celebrate their resilience and honour their journeys. Our goal is to encourage women to keep moving forward fearlessly, knowing they have the support they deserve.”

The #TheStrengthWeCarry campaign will be rolled out across digital platforms, engaging audiences with inspiring stories and encouraging women to share their own journeys of strength and perseverance.

Bonjour, India’s pioneering multinational socks brand, was established in 1988 with a vision to become a comprehensive destination for high-quality cotton socks, tights, caps, leggings, underskirts, handkerchiefs, and specialized -40°C socks. Committed to delivering 100% customer satisfaction, the brand caters to a diverse clientele with its premium offerings.

The company initially began its journey by manufacturing socks in a rented facility in Delhi. By 2007, Bonjour marked a significant milestone with the launch of its first exclusive brand outlet. Today, the brand has grown exponentially, serving over 17,000 retailers and 180+ distributors across India. With a vast manufacturing facility spanning 300,000 sq. ft., Bonjour has established itself as the country’s most versatile and largest socks manufacturer.

Expanding its retail presence, Bonjour now operates 15 exclusive brand outlets across Delhi-NCR, Dehradun, and Ambala. Its success has also gained international recognition, with its reach extending to markets in the United States, Gulf countries, and Europe.

Peggy Oliver, one of the distinguished homeware brands by Stone Sapphire India Pvt. Ltd., is set to launch its latest HORECA Collection at AAHAR 2025 – The International Food & Hospitality Fair, taking place at Pragati Maidan, New Delhi, from March 4th to 8th, 2025. Designed specifically for hotels, restaurants, and catering businesses, this collection features an exquisite selection of premium dinnerware, glassware, and serveware that seamlessly blends sophisticated aesthetics with exceptional durability to enhance dining experiences. Alongside Peggy Oliver, SSIPL will also showcase an exclusive range of homeware collections, including LAV and Corelle.

The new collection features scratch-resistant, thermally stable, and meticulously crafted pieces that can withstand the high demands of professional hospitality environments. Showcasing gold and platinum finishes, intricate detailing, and a balance of matte and shine textures, this collection sets a new benchmark in luxury dining. Drawing inspiration from renowned designers like Richard Sapper, Hans J. Wegner, and Giorgio Armani, each piece embodies a timeless yet contemporary appeal, catering to the evolving tastes of the hospitality industry.

The dinnerware in this collection is built for longevity, offering superior resistance to chipping, scratching, and breakage. Free from toxic chemicals such as lead and cadmium, it provides a food-safe option for the hospitality sector. Designed for convenience, Peggy Oliver’s tableware is microwave-safe, dishwasher-friendly, freezer-compatible, and oven-safe up to 180°C. 

“At Peggy Oliver, we believe dining is more than just a meal—it is an experience that should be elevated with exceptional tableware. Our latest HORECA Collection seamlessly blends tradition, artistry, and innovation to meet the evolving demands of fine dining and hospitality. Designed with precision and elegance, this meticulously crafted range upholds the highest standards of durability, functionality, and aesthetic appeal, ensuring hospitality professionals have access to tableware that enhances dining experiences. This collection reaffirms our commitment to redefining luxury in the HORECA sector while honoring our brand’s legacy of excellence,” shared Shobhit Singh, CEO, Stone Sapphire India Pvt. Ltd.

As India’s premier trade show for the food and hospitality industry, AAHAR 2025 serves as the ideal platform for Peggy Oliver to unveil its latest offerings. The new collection has been thoughtfully curated to enrich dining experiences, transforming every meal into a luxurious celebration of artistry and sophistication.

Corona, one of the globally renowned beer brands, is set to make its much-anticipated debut at Lollapalooza India 2025, scheduled to take place in Mumbai on March 8-9. Festival-goers can expect an unforgettable fusion of music, culture, and the magic of sunset, as Corona and Lollapalooza come together to celebrate youthful energy and authentic connections.

The festival will feature four dynamic stages, with Corona taking over the main stage—renamed the Corona Sunsets Stage. Showcasing over 30 international and homegrown artists, the collaboration promises a weekend filled with electrifying performances and immersive experiences.

“Lollapalooza India has become a cultural landmark that brings together music, art, and celebration for young Indians. With Corona making its debut this year, we are excited to create unique experiences that capture the magic of golden hours and the spirit of celebration that defines the brand. Through this collaboration, we’re inviting festival-goers to experience Corona’s philosophy of celebrating life’s golden moments with their friends. The sunset serves as a powerful metaphor for transitioning from the everyday to the extraordinary – exactly what Corona stands for in the lives of our consumers,” shared Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India. 

The Corona Sunsets Stage will deliver an unforgettable musical lineup over two days. On Day 1, the festival will kick off with an energetic set by Sid Vashi, followed by the soulful melodies of Isabel Larosa. Day 2 will continue the momentum with indie sensation Green Park, followed by the evocative storytelling of Raman Negi. 

The Corona Ferris Wheel will offer a breathtaking view of the festival, lighting up the night with a dazzling display that mirrors the sunset’s hues. Another highlight is Corona Vista, an immersive retreat where attendees can gather and embrace the essence of golden moments with friends.

Corona will also introduce interactive experiences, allowing festival-goers to create personalized Corona Charm Bracelets, design custom fan posters at the Golden Canvas Fan DIY Station, and capture memories at the Golden Memories Photobooth & Memories Wall. 

Adding to the festival’s vibrant atmosphere is the Hoegaarden Café, which will bring the charm of a European beer garden to Lollapalooza India. This serene retreat will serve Hoegaarden’s signature Belgian wheat beer, offering the perfect spot to unwind and enjoy the festival’s energy.

Kohler, a global leader in luxury bath and kitchen innovations, has introduced the Radiance Shoulder Shower, a revolutionary product designed exclusively for women. Launched ahead of Women’s Day, this innovative shower system addresses a long-standing concern—allowing an immersive showering experience without wetting the hair.

Kohler has developed the Radiance Shoulder Shower to provide a luxurious showering experience without the inconvenience of wet hair or the need for shower caps. This innovation aligns with Kohler’s core philosophy of gracious living, transforming daily routines into moments of relaxation and rejuvenation.

Priced from Rs 16,000, the Radiance Shoulder Shower offers an advanced design that combines convenience with indulgence. It features an adjustable shower fascia, enabling effortless height adjustments and precise water flow direction for optimal body coverage while keeping the hair dry. Available in a variety of premium finishes—including Polished Chrome, French Gold, Matt Black, Rose Gold, Brushed Bronze, and Brushed Rose Gold—the shower seamlessly complements luxury bathroom aesthetics. Additionally, it offers dual spray modes, providing a soothing rainfall-like experience and a more focused, refreshing stream.

Ranjeet Oak, Managing Director – South Asia, Kohler said, “At Kohler, we understand that a shower is more than just a daily routine—it’s a personal sanctuary. The Radiance Shoulder Shower is a testament to our commitment to innovation and our dedication to reimagining the showering experience for women. By combining intuitive design with superior functionality, we are empowering women with a product that allows them to enjoy a luxurious and immersive shower while keeping their hair dry. This launch marks another milestone in our pursuit of excellence, ensuring that every Kohler shower delivers not just comfort, but also a moment of pure indulgence and renewal.”

The introduction of the Radiance Shoulder Shower responds to an increasing demand for flexible showering solutions that maintain an immersive experience. Research indicates that many women prefer neck-down showers daily, reserving full-head showers for just once or twice a week. To meet this need, Kohler conducted extensive consumer research, refining the design through multiple prototypes tested by women to ensure optimal comfort, convenience, and usability.

In a special initiative to celebrate Women's Day, TATA Starbucks has partnered with IGP, a global direct-to-consumer multi-category gifting platform, to honor and appreciate women. As part of this collaboration, women visiting over 100 select Starbucks stores across India will receive a rose—a small yet heartfelt gesture from IGP to recognize their strength, achievements, and individuality.

TATA Starbucks, known for fostering a warm and inclusive environment, is extending its commitment beyond just coffee, ensuring that its stores become spaces where meaningful moments are created and celebrated. The partnership with IGP aims to add a touch of joy to Women's Day celebrations, making every woman feel valued and recognized for her contributions in everyday life.

"At TATA Starbucks, we remain committed to creating spaces where people can connect and celebrate meaningful moments. This Women’s Day, our collaboration with IGP is a reflection of that commitment, going beyond coffee to foster connections and appreciation. A simple yet thoughtful gesture like this allows us to celebrate and recognize the incredible women who are part of our community," said Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks.

"At IGP, we believe that every occasion deserves to be celebrated with thoughtful gifts. Our collaboration with Starbucks on Women's Day is a tribute to the strength, resilience, and brilliance of women everywhere. Through this partnership, we aim to create experiences that go beyond a simple gift, making every gesture a symbol of appreciation and empowerment," said Tarun Joshi, Founder and CEO of IGP.

This initiative is not just about distributing roses—it is about acknowledging and celebrating the spirit of women. By bringing together Starbucks’ comforting atmosphere and IGP’s expertise in meaningful gifting, the brands seek to create an experience that leaves a lasting impact.

With this collaboration, TATA Starbucks and IGP are reinforcing the importance of small but significant gestures that brighten lives. Women visiting participating Starbucks outlets will not only enjoy their favorite beverages but will also take home a special token of appreciation, making their Women’s Day even more memorable.

Fossil has announced an exciting new collaboration with Minecraft, the best-selling video game of all time, bringing the pixelated universe to life through a special-edition collection of watches, wallets, and jewelry. This exclusive lineup is a tribute to Minecraft’s legacy, which has sold over 300 million copies worldwide, and is perfectly timed with the upcoming release of A MINECRAFT MOVIE, set to hit theaters on April 4, 2025.

At the center of this Fossil x Minecraft collaboration are two limited-edition watches, crafted from Fossil’s best-selling Machine platform. These timepieces capture the essence of Minecraft’s adventurous gameplay and intricate block-based world.

The Limited-Edition Grass Block Machine Watch (Rs.17,495) is designed to reflect the early-game experience, featuring a Grass Block dial, iron tool-inspired sub-eye hands, and an embossed leather strap with a block-textured top ring. Meanwhile, the Limited-Edition Deepslate Machine Watch (Rs. 17,495) takes inspiration from deep mining expeditions, showcasing a Deepslate/Diamond Ore dial, diamond tool sub-eye hands, and a sculptural blocky top ring. Adding a unique touch, both watches are equipped with lenticular casebacks, mimicking the process of breaking a block to reveal the collaboration logo.

Beyond timepieces, the collection extends to Minecraft-inspired wallets, which incorporate the game’s iconic textures and details.

The Grass Block Leather Bifold (Rs. 4,895) is crafted with an all-over pixel-embossed texture, reflecting the familiar blocky landscape of Minecraft. A Creeper pull-tab detail and ID window add a playful reference to the game’s hidden treasures. Meanwhile, the Deepslate Leather Passcase (Rs. 6,495) draws inspiration from a Minecart loaded with Diamond blocks, featuring turquoise accents and embossed details that elevate its Minecraft aesthetic.

Completing the collection is the Creeper Bracelet (Rs. 6,495), a stylish adjustable accessory featuring black glass beads, along with square matte black and green beads laser-etched with Creeper detailing, paying homage to one of Minecraft’s most recognizable characters.

Every item in the Fossil x Minecraft collection is packaged in exclusive Minecraft-themed tins, making each piece a collectible keepsake for fans of all ages.

For decades, Hindustan Unilever’s (HUL) Lifebuoy has been synonymous with germ protection, with its iconic jingle, "Lifebuoy hai jahan, Tandurusti hai waha" (Lifebuoy is where there is health), reinforcing its commitment to hygiene.

However, in 2025, the brand took a strategic turn, repositioning itself within the skin protection category instead of solely focusing on germ-fighting benefits. Explaining the shift, a top HUL executive cited declining sales in the ‘hygiene soap’ segment, stating that "Lifebuoy will now be positioned within the broader ‘skin protection’ category, moving beyond its traditional ‘germ protection’ focus.”

Just weeks after this announcement, Lifebuoy launched its first advertisement under the new skin protection positioning, featuring Bollywood superstar Shah Rukh Khan. Created by MullenLowe Lintas Group, the ad presents a playful twist on the brand’s classic jingle.

The commercial opens with Shah Rukh Khan clad in a bathrobe, standing inside a bathroom—a scene that subtly recalls the 2005 Lux advertisement featuring a host of actresses. In an unexpected moment, Khan deliberately misquotes the well-known Lifebuoy jingle. However, this mistake is intentional, setting the stage for the reveal of Lifebuoy’s new positioning.

As Khan unveils the brand’s skin protection focus, the setting shifts from a bathroom to a clinical environment, where two models dressed in lab coats affirm that Lifebuoy’s skin protection benefits are dermatologically proven.

With this brand transformation, Lifebuoy aims to position itself as a daily essential for skin health, rather than just an antibacterial soap. By leveraging the star power of Shah Rukh Khan, the brand ensures that its message reaches a wide audience, making the shift feel both exciting and aspirational.

As the soap industry continues to evolve with changing consumer behaviors, Lifebuoy’s move marks a pivotal moment in its journey—one that could redefine its place in the market and set a new benchmark for skin protection soaps in India.

Aqualogica, one of the Gen Z-focused skincare brands from Honasa Consumer, has unveiled its latest campaign, ‘Feels So Light, Shields So Right,’ highlighting the effectiveness of its Glow+ Dewy Sunscreen. The campaign challenges the traditional perception of sun care, emphasizing a lightweight, effortless approach to SPF protection.

At the heart of the campaign is a playful yet impactful film featuring "Mr. Sun," a dominant presence that often forces people to retreat into the shade. The animated sun revels in its power, watching as individuals scramble to protect themselves. However, its authority is soon questioned when it meets a Gen Z girl who remains completely unfazed. Armed with Aqualogica’s Glow+ Dewy Sunscreen, she confidently faces the sun, unbothered by its intensity. The SPF 50, lightweight, non-greasy formula allows her to embrace the outdoors without hesitation. The use of CGI brings Mr. Sun to life, reinforcing the campaign’s message that sun protection should be about ease and confidence rather than inconvenience and fear.

Anuja Mishra, EVP and Chief Marketing Officer, Honasa Consumer said, "For years, sun protection has felt like a hassle with thick, greasy sunscreens that weigh you down and make you think twice before stepping out. But today’s consumers, especially Gen Z, don’t want to be held back. ‘Feels So Light, Shields So Right’ reflects this shift, celebrating a carefree, unbothered approach to sun protection. With Aqualogica Glow+ Dewy Sunscreen, we’re not just offering high-performance SPF but also the freedom to enjoy the sun without hesitation. It’s lightweight, powerful, and designed for those who want to live life unfiltered and unafraid, making sunscreen a natural, everyday essential with no stress, no second thoughts.”

Through this campaign, Aqualogica aims to redefine sun care by making it a hassle-free, everyday essential for those who want to embrace the outdoors with confidence.

Joker & Witch, renowned for its trendsetting Watch & Jewelry pieces, has unveiled a groundbreaking innovation in timekeeping—Ring Watches. This category-first creation redefines how time is worn, offering a fusion of high-fashion appeal and functionality. Designed as miniature timepieces that elegantly sit on the fingers, Ring Watches provide a chic alternative to traditional wristwatches, making a bold statement in the world of accessories.

As micro accessories and statement rings gain traction in fashion, ring watches are emerging as a must-have trend. These stylish pieces effortlessly blend glamour with practicality, appealing to fashion-forward individuals who seek unique, standout accessories. With a range of designs that span from vintage-inspired romance to bold, modern aesthetics, Ring Watches cater to diverse tastes while maintaining an air of sophistication.

Crafted with both style and functionality in mind, Ring Watches feature a sleek, readable dial that ensures timekeeping remains effortless and elegant. Thoughtfully designed to offer a snug yet adjustable fit, they provide comfort across various ring sizes. Their stackable nature allows wearers to layer them with other rings, creating an eye-catching, personalized look that aligns with current fashion trends.

The inspiration behind this launch stems from Joker & Witch’s commitment to pushing style boundaries and redefining accessorizing. Perfect for modern romantics, trendsetters, and statement-makers, Ring Watches offer a fresh perspective on wearing time. With this innovative addition to its collection, Joker & Witch continues to shape the future of fashion accessories, proving that style and function can seamlessly coexist.

By introducing Ring Watches, Joker & Witch continues to lead the way in fashion innovation, proving that accessories can be both stylish and functional. As the demand for distinctive, statement-making pieces grows, the brand remains committed to crafting designs that inspire confidence and creativity in every wearer. With this launch, Joker & Witch cements its position as a trailblazer in the world of fashion accessories, offering a unique blend of sophistication, trendiness, and practicality.

Bata India has partnered with renowned designer label Geisha Designs to unveil a visually stunning digital showcase of their latest wedding collections. This collaboration seamlessly blends Bata’s heritage of stylish comfort with the newly launched Celebration Collection and Geisha Designs’ exquisite craftsmanship showcased in ‘Marquise – Evening Occasion Wear 2025’. Designed to offer effortless glamour and unmatched comfort, Bata’s latest footwear range features metallic heels and refined silhouettes that elevate wedding guest fashion. With this partnership, Bata India continues its mission to make high-fashion comfort more accessible.

Deepika Deepti, Head of Marketing, Bata India said, “Our collaboration with Designer label Geisha for ‘Marquise – Evening Occasion Wear 2025’ is a natural synergy—bringing together their expertise in couture craftsmanship with our legacy of stylish comfort. Weddings today are about celebrating in style while staying on your feet from the first dance to the last toast. The Bata Celebration Collection is designed precisely for Maximalist dressing for those Cocktail parties during the wedding saga, where you want to shine brighter while having high quality comfort.”

Shalini Jaikaria, Director and Co-founder, Geisha Designs by Paras & Shalini added, “This collection is a celebration of our commitment to detail and craftsmanship. We are excited to collaborate with Bata to present ‘Marquise,’ an evening Occasion Wear Line, for the modern woman who seeks not just to make a statement but to tell her story—her every gesture a reminder of the beauty in authenticity and the magic of being unapologetically herself.”

Bata’s Celebration Collection has been thoughtfully curated to perfectly complement Geisha’s Marquise Collection, offering sophisticated silhouettes and intricate detailing that cater to diverse wedding moments. From dancing at the Sangeet and leading the Baraat to seamlessly managing bridesmaid duties, this collection ensures style without compromise. With prices starting at Rs. 999, the footwear range is now available across 1,900+ Bata stores, Bata.com, and leading e-commerce platforms.

With this collaboration, Bata further strengthens its position at the forefront of stylish, high-quality footwear, seamlessly blending tradition with contemporary trends. As a go-to brand for modern wedding fashion, Bata continues to revolutionize celebration dressing, ensuring that fashion-conscious individuals step into every wedding moment with confidence and grace.