P&G X BBC Studios: Pampers Introduces Easy Ups for Happy Toddlers

Parents eagerly await celebrating numerous milestones with their infants, yet one significant challenge looms: toilet training, a task that can leave both parents and children disheartened. This spring, Pampers steps in to aid families in conquering this hurdle by introducing new Easy Ups Training Underwear prints featuring the beloved character Bluey, in partnership with BBC Studios.

"At Pampers, we understand that the key to mastering a new skill lies in practice, and if 'Bluey' has taught us anything, it's the importance of approaching every new experience with a positive mindset," says Marty Vanderstelt, Senior Vice President of North America Baby Care at Procter & Gamble.

Vanderstelt adds, "Our objective is to offer families encouragement throughout their potty-training journey, and with the introduction of new Pampers Easy Ups featuring 'Bluey'-themed prints, the entire process can become a bit more enjoyable."

"We are thrilled to collaborate with Procter & Gamble and their Pampers Easy Ups to assist parents and children in navigating the challenges of potty training," says Suzy Raia, Senior Vice President of Consumer Products and Business Development at BBC Studios.

Pampers Easy Ups in 'Bluey'-themed prints also include Dual Leak-Guard Barriers and extra absorbent channels to effectively contain wetness and maintain children's skin dry and protected throughout the potty-training process. Pampers Easy Ups are readily available at select retailers.