Salman's Being Human foundation forays into jewellery segment with Style Quotient

Bollywood actor Salman Khan has forayed into the jewellery segment through the brand licensing alliance. Today, Salman Khan Foundation has announced that it has partnered with Style Quotient Jewellery Pvt. Ltd. to launch an enthralling range of fine diamond jewellery.

 Earlier, License India has reported that Sultan starrer has shown a keen interest in this segment and was chalking plans to explore the jewellery sector of the country with Saurabh Gadgil of Style Quotient. Style Quotient Jewellery Pvt. Ltd. has been appointed as the exclusive global licensee of Being Human Jewellery to design, manufacture, distribute and retail the brand. The jewellery collection is inspired by Being Human's six core brand values including love, care, share, joy, help and hope. The collections are termed as Being Human Statement Collection, Trinity Collection, Classics Collection, Partners for life Collection, Black Galaxy Collection, and Linear Collection. 80 per cent of jewellery will be cater to women and rest 20 per cent to men. The collection will be available across jewellery retail stores in India and also, exclusively on Amazon.in. These lightweight differentiated collections have been designed for everyday wear and the range starts from Rs. 5,000 to 50,000. The entire range of Being Human jewellery is designed in certified natural diamonds and crafted in 18K gold.Each article is certified by Gemological Science International (GSI). Speaking about the launch, Salman Khan stated, “Being Human is a brand with a soul, and with this association, we are moving to the next step of expansion. People have always given me and Being Human tremendous love and I hope, we continue to receive in the days to come”. Noticeably, a major percentage of the revenue will go to Being Human Foundation for charitable work.

“It is our pleasure to be connected with Being Human foundation. We have worked very closely in the past with Salman Khan and the association has been gratifying and joyous one. Salman Khan represents the modern-day India and has huge global and mass appeal. His presence will boost our brand equity and will assist us to move effortlessly into the western and the northern region, which is our focus currently,” said Prasad Kapre, CEO and Director, Style Quotient Jewellery Pvt. Ltd.

“We are excited to launch Being Human's line of jewellery exclusively on our lattice. This offering gives millions of fans of Salman Khan and the brand from across the country and easy and immediate access the fresh selection. After receiving an overwhelming response from Bajrangi Bhaijaan pendants on our platform, we are pleased to bring this exceptional offering to our customers just ahead of festive season,” commented Mayank Shivam, Category Leader, Amazon Fashion.