Sebamed, the science-backed skincare and haircare brand, has introduced a new digital campaign for its Sebamed Anti-Hairloss Shampoo, focusing on the difference between hair fall and hair loss. The campaign aims to address a common misconception in the haircare category by encouraging consumers to understand the distinction between the two conditions before selecting a treatment.
Built around the message 'Hair Fall ≠ Hair Loss', the campaign features two digital video commercials (DVCs) designed to prompt consumers to reconsider whether they are using the right solution for their hair concerns.
The first film uses a visual metaphor to illustrate the misconception. It depicts individuals applying a generic hair fall product across their scalp in a manner similar to using an electric trimmer, with hair disappearing after every stroke. The film concludes by suggesting that using a hair fall product to address hair loss can be as damaging as removing hair yourself, before introducing the science behind Sebamed Anti-Hairloss Shampoo.
The second film takes a symbolic approach by showing a man attempting to resolve hair loss from the top of a giant strand of hair. He is then reminded that the issue originates at the roots rather than on the hair strands. The film reinforces the campaign's central message that hair loss treatment should focus on the scalp and hair follicles instead of surface-level symptoms.
Pranay Rao, VP Marketing, Sebamed said, "For years, hair fall and hair loss have been used as interchangeable terms, leading many consumers to unknowingly address the wrong concern. At Sebamed, we want consumers to really understand the problem before we deliver the solutions. Through this campaign, we wanted to challenge the misconception in a way that is impossible to ignore. By combining bold storytelling with scientific education, our objective is to encourage consumers to understand what hair loss really is and why identifying the problem correctly is the first step towards finding the right solution."
Mansi Shah, Business Head – Mumbai, Famous Innovations, said, "We made a conscious choice to break the assumption before we introduced the solution. Hair fall and hair loss are often seen as the same problem, so unless we broke that belief first, the science behind the solution wouldn't have landed the way it needed to. That's what led us to a bold, slightly disruptive creative treatment - the visual metaphors are designed to make people pause, make them slightly uncomfortable, and question what they know, before they become more receptive to the science that follows."
The films conclude with a product demonstration explaining how Sebamed Anti-Hairloss Shampoo works beneath the scalp using its NHE Formula with Caffeine & Ginkgo Biloba Extract, which is designed to nourish the scalp and help reduce hair loss from the roots.
The campaign films were produced in collaboration with Hungry Films and directed by Mahesh Gharat.
Luminous Power Technologies has unveiled a new digital campaign featuring its brand ambassador, Sachin Tendulkar, to promote the Luminous EDGE Portable Power Series.
The campaign highlights the use of portable power solutions beyond the home, showcasing applications across camping, travel, outdoor recreation, remote work, and content creation.
Set during a camping trip, the campaign film follows Tendulkar and his friends as they use the EDGE GO portable power device in various outdoor situations. The film demonstrates the product powering an induction cooktop and mixer grinder while also charging smartphones, laptops, cameras, and drones.
The campaign further showcases Tendulkar cycling, preparing meals outdoors, and using the device's built-in Bluetooth speaker and wireless microphones for entertainment. In another scene, a guitar is connected through the product's amplifier input to demonstrate its entertainment features.
"Some of the best experiences in life happen when you step outside your comfort zone and spend quality time with the people who matter. That's what stood out to me about this campaign. The film beautifully captures the freedom and joy of being with your loved ones. Luminous has been bringing innovations to Indian homes for decades, and with the EDGE series, they are now powering life beyond the home in a way that feels both exciting and completely natural," shared Sachin Tendulkar.
Vivek Abrol, Managing Director & CEO, Luminous Power Technologies said, "At Luminous, we have always been driven by a singular purpose to deliver innovative energy solutions that meet the evolving needs of Indian consumers. India's energy landscape is at a pivotal moment, and we see a tremendous opportunity in extending our legacy of trust and reliability into new, lifestyle-driven categories. The Edge Series represents everything Luminous stands for: reliable technology, consumer-centric innovation, and the freedom to live life uninterrupted. This campaign with Sachin captures that spirit beautifully. It's not just about powering devices; it's about powering moments, memories, and the joy of being together. We are incredibly proud of what this product and this film represent for the future of Luminous."
Neelima Burra, SVP, Chief Strategy & Marketing Officer and Business Head – Omnichannel Retail and International Business, Luminous Power Technologies stated, "We have observed a clear shift in how consumers want to interact with their energy solutions. They seek not just reliability, but seamless integration with their lifestyle, entertainment, and creative needs. Through this campaign, we wanted to showcase how the EDGE series naturally becomes part of those moments—whether it’s travel, outdoor adventures, entertainment or content creation. Having Sachin bring this story to life adds a layer of trust and aspiration that resonates deeply with Indian consumers. His values of consistency, excellence, and a relentless pursuit of performance mirror what EDGE stands for: dependable power that doesn't ask you to compromise on experience. More than anything, this film reflects Luminous’ ambition to power life wherever it unfolds.”
The EDGE GO combines portable power with entertainment capabilities. Powered by a lithium-ion battery, the device supports more than 3,000 charge cycles and can be fully recharged in 90 minutes using the company's inverter-based fast-charging technology.
The product is equipped with a Bluetooth speaker, two wireless microphones, and a guitar amplifier input. It is designed to support more than 90 types of appliances and electronic devices, including cooking equipment, power tools, consumer electronics, and content creation equipment.
The device also features IP34 splash protection, a fire-resistant casing, and compatibility with solar charging.
The Luminous EDGE Portable Power Series is currently available through Amazon India, the Luminous eShop, and select retail outlets.
UNIBIC has launched a new marketing campaign for its Fruit & Nut Cookies range, built around the question of whether the product is a fruity cookie with nuts or a nutty cookie with fruit.
Conceptualised by creative agency Theblurr, the campaign uses this debate to highlight the equal presence of fruit and nuts in the cookies. Rather than positioning one ingredient over the other, the campaign centres on the idea that both together define the product.
The campaign film adopts a humorous approach by portraying a playful rivalry between fruits and nuts. Through exaggerated interactions, it reinforces the message that both ingredients play an equally important role in the cookies.
The campaign has been executed across multiple touchpoints, including strategy, creative, digital, social media, media, and content. It also marks Theblurr's first integrated campaign developed for UNIBIC.
Vartika Choudhry, Marketing Manager, Unibic Cookies said, "From our earliest conversations, Theblurr demonstrated a deep understanding of both the product and the brand. They recognised that our biggest strength wasn't something we needed to manufacture creatively; it already existed in every cookie. The team transformed that simple product truth into an engaging integrated campaign that works beautifully across creative, media and digital. What stood out throughout the process was the collaborative spirit and shared commitment to getting every detail right. We're excited to see consumers engage with a campaign that captures the personality of our brand while celebrating what makes Unibic Fruit & Nut Cookies truly distinctive."
Sainath Saraban, Co-founder and Chief Creative Officer, Theblurr shared, "From the very beginning, what stood out to us was the product itself. UNIBIC Fruit & Nut Cookies have an abundance of both fruits and nuts, and that gave us a wonderfully simple creative tension to play with. We wanted to build a campaign that was rooted in a genuine product truth while remaining entertaining and memorable. The idea of asking whether these are fruity cookies with nuts or nutty cookies with fruit felt instantly relatable because there isn't really a wrong answer. The debate itself becomes the story. We've had a fantastic team come together to bring the film to life, and we're excited for consumers to experience a campaign that celebrates what makes the product special in a fresh and engaging way."
Aatsi Desai Jasani, Co-founder & Chief Growth Officer, Theblurr stated, "This campaign reflects exactly what TheBlurr stands for. We believe the strongest ideas emerge when you stop thinking in silos and start building together. That's why we blur the lines between strategy, creativity, media and technology. Equally important, we blur the traditional boundaries between client and agency, working as one integrated team with a shared ambition rather than separate responsibilities. Our HumAIne philosophy combines human creativity with intelligent execution to deliver meaningful business impact, and this campaign is a wonderful example of that approach in action. It's an exciting milestone for us and the kind of partnership we hope becomes the new way brands are built."
SNITCH, an Indian fast-fashion brand for men, has introduced 'Rooted in Nature', a premium t-shirt collection inspired by botanical elements and nature-themed designs. The collection is aimed at consumers seeking contemporary casualwear with nature-inspired aesthetics.
The collection is available through SNITCH's website, mobile application, and retail stores across the country. It comprises four SKUs and is priced at Rs 1,299.
Drawing inspiration from floral and botanical themes, the collection features graphic designs paired with modern silhouettes. According to the company, the range has been developed to meet the growing demand for premium casualwear that combines comfort, versatility, and contemporary styling for everyday use.
Made using premium fabrics, the collection is designed to be styled across multiple occasions and can be paired with denims, shorts, or tailored separates. SNITCH said the range reflects its focus on trend-led fashion while introducing designs influenced by elements of nature.
Siddharth Dungarwal, Founder & CEO, SNITCH said, "At SNITCH, we are constantly exploring new inspirations that resonate with today's consumer. With 'Rooted in Nature', we wanted to create a collection that brings together premium craftsmanship and nature-inspired design in a way that feels contemporary and versatile. It's a collection that encourages effortless styling while celebrating individuality through thoughtfully designed everyday essentials."
The company noted that nature-inspired design continues to gain traction across global fashion, with botanical motifs becoming increasingly visible in contemporary menswear. Through the 'Rooted in Nature' collection, SNITCH aims to bring this design trend to Indian consumers with a range that combines modern styling and everyday wearability.
Apsara has rolled out a new marketing campaign for its Zesta range of scented pencils with the tagline, ‘Awesome Smell, Writes So Well.’ Developed by Omnicom Media's Interactive Avenues, the campaign highlights how fragrance can make everyday writing more engaging for children.
The campaign film is set in a classroom, where a student continues writing even after completing her assigned work. The story links her enthusiasm to the scented pencil's fragrance and smooth writing experience.
Using a familiar school environment, the film presents fragrance as a sensory element that can make routine writing activities more enjoyable. The campaign blends classroom moments with imaginative visuals and is designed to connect with children, parents, and educators.
Aishwarya Shinod, Chief Marketing Officer, Hindustan Pencils said, "As a mother, I've often noticed that writing can sometimes become something children have to do rather than something they want to do. Homework, practice and endless pages can make writing feel like a chore, when it should really be a joyful way for children to express themselves, imagine and create. Having grown up with Apsara myself, I believe it's inspiring to now be part of a brand that has been a part of childhood for generations and continues to evolve with the changing needs of today's children. That insight inspired this campaign. With Apsara Zesta, we wanted to transform an everyday writing task into an experience children genuinely look forward to. Its distinctive fragrance and smooth writing experience add a little moment of delight that makes children want to keep writing. Through 'Awesome Smell, Writes So Well,' we're celebrating the simple belief that when learning feels fun, children naturally engage more, write more and express themselves more freely."
Shantanu Sirohi, CEO, Interactive Avenues shared, "The best campaigns do more than just show off a product, they connect with how people actually live. By tapping into the simple joy of sensory experiences, we wanted to show how a daily school routine can become something kids genuinely look forward to. The team was thrilled to partner with Apsara on such a unique range, creating a story that feels natural, joyful, and memorable for both parents and children."
The Apsara Zesta range is available in Grape, Cupcake, and Kiwi variants. Through the latest campaign, the brand aims to encourage children to view writing as a more enjoyable part of their daily learning and creative activities.
Fashion brand Libas has introduced its latest campaign, Sawan Ke Rang, inspired by India's monsoon traditions and cultural heritage. Through a digital-first storytelling approach, the campaign presents the season of Sawan as a celebration of beauty, emotion and modern Indian womanhood.
Drawing inspiration from India's literary, artistic and cultural legacy, the campaign explores the relationship between the monsoon and feminine expression. Rooted in the concept of Shringar Rasa, Sawan Ke Rang reflects themes of beauty, love, adornment and emotional renewal while presenting them through a contemporary perspective.
The visual narrative takes inspiration from classical Indian literature, including Kalidasa's Ritusamhara, where the monsoon is portrayed through feminine imagery. Set against rain-soaked forests, lotus ponds and lush seasonal landscapes, the campaign incorporates traditional symbols such as peacocks, swans and blooming lotuses to create a cinematic interpretation of Indian culture.
Nisha Khatri, Head of Marketing, Libas said, "With Sawan Ke Rang, we wanted to celebrate the monsoon not just as a season, but as one of India’s most beautiful cultural emotions. At Libas, we are constantly looking at how Indian wear can be made more modern, more expressive and more relevant to the everyday lives of women. Sawan has always stood for Prem, Shringar, beauty, longing and renewal, and this campaign reimagines that timeless narrative through a contemporary lens. As India’s leading ultra-fast fashion brand, our strength lies in responding to trends with speed, but our storytelling is rooted in culture. Sawan Ke Rang brings both together - a campaign that celebrates Indian aesthetics, modern femininity and every shade of self-expression."
Developed entirely by Libas' in-house creative team, the campaign is being rolled out as a multi-part digital series across reels, films, carousels and stories. It explores two recurring themes associated with the monsoon season: Prem, representing different forms of love including romance, companionship and self-love, and Shringar, portraying beauty as an expression of individuality, confidence and feminine grace.
Each chapter of the campaign is presented through a distinct colour palette, with white, yellow, red and green reflecting different emotions and moods associated with the monsoon season.
Through Sawan Ke Rang, Libas aims to present fashion as a medium that connects cultural traditions with contemporary expression, highlighting the changing interpretations of Sawan while celebrating the emotions and experiences associated with modern womanhood.
Fashion brand GANNI has partnered with Disney to introduce the third chapter of its collaborative collection, featuring Daisy Duck and Minnie Mouse in a Paris-inspired capsule.
Building on the storyline introduced in the previous collections, the latest release follows Daisy Duck's journey from self-discovery to celebration alongside Minnie Mouse. The 12-piece collection includes graphic apparel such as ringer and striped jersey T-shirts, along with a crewneck sweatshirt featuring the iconic Disney characters.
The accessories range includes an oversized leopard-print canvas tote showcasing artwork of Daisy Duck and Minnie Mouse in Paris. The collection also introduces recycled leather Daisy Duck cardholders in new colour options.
To mark the launch, GANNI hosted a luncheon in Paris attended by members of the brand's community. The gathering also served as the backdrop for the campaign's photography.
The latest GANNI x Disney collection is now available through GANNI's official website and at GANNI stores worldwide.
Footwear brand Comet has partnered with UNO to introduce the UNO x COMET sneaker, a limited-edition collectible inspired by the globally popular card game. The collaboration brings together elements of nostalgia and sneaker culture, translating the familiar visual identity of UNO into a wearable design.
Designed as a tribute to the shared memories associated with UNO, the sneaker draws inspiration from family gatherings, vacations, and friendly game nights that have made the card game a part of everyday social experiences across generations.
The UNO x COMET sneaker features mismatched colour blocking based on UNO's signature colour palette. It also incorporates several game-inspired design elements, including house rules printed on the insoles and gameplay strategies hidden beneath the back tabs. Comet's signature Shooting Star logo has been reimagined with raised Skip and Reverse symbols, offering subtle references for long-time UNO fans.
Beyond the footwear, the collaboration extends to a themed packaging experience. The sneaker is presented in a life-sized box inspired by the classic UNO card pack, complete with its signature hanging tab. The package also includes exclusive UNO x COMET collectibles, UNO-themed butter paper, a co-branded dust bag and water-transferable tattoos, adding to the collector-focused appeal of the release.
Utkarsh Gupta, Founder, Comet said, "Some collaborations happen because two brands fit well together. This one happened because almost everyone has a memory of UNO. Whether it was family game nights, school trips, or endless arguments with friends over house rules, UNO has always been more than just a card game. We wanted to capture that feeling and translate it into a sneaker that's playful, collectible, and filled with little details people will discover over time. It's a celebration!"
The collaboration is aimed at sneaker collectors, UNO enthusiasts, and consumers who associate the card game with memorable social experiences. By combining design elements from both brands, the collection seeks to appeal to consumers looking for limited-edition lifestyle products with cultural relevance.
The UNO x COMET collection will be available exclusively through Comet's official website and select Comet retail stores.
Indian designer Rahul Mishra presented a new couture collection on the Paris runway, featuring creations inspired by the intricate artistry of ancient Indian temple sculptures. The collection highlighted the designer's continued focus on blending traditional craftsmanship with contemporary haute couture.
Known for incorporating Indian artisanal techniques into luxury fashion, Mishra's latest showcase reflected architectural influences through detailed embroidery, sculptural silhouettes, and handcrafted elements that drew inspiration from India's cultural heritage.
Rahul Mishra's journey to the global fashion stage began in a small village near Kanpur, where he pursued his education under the light of a kerosene lamp. Over the years, he has built an international reputation by placing Indian craftsmanship at the centre of his design philosophy.
Through his work, the designer has consistently collaborated with rural artisans, bringing traditional Indian embroidery and handcraft techniques to some of the world's most prominent haute couture platforms. His collections continue to showcase the skills of Indian craftspeople while introducing global audiences to the country's rich textile and artisanal traditions.
The latest presentation in Paris further reinforces Rahul Mishra's commitment to promoting Indian craftsmanship on the international fashion stage, while creating opportunities for artisan communities through couture rooted in heritage and handcraft.
Titan Raga has expanded its premium watch portfolio with the launch of "Paris, with Love," a new capsule collection accompanied by a campaign starring its brand ambassador Alia Bhatt.
The campaign is centred on the theme "True Love Begins With Me," highlighting ideas of self-expression, individuality and personal style. Inspired by the city of Paris, the collection incorporates design influences associated with landmarks and cultural elements such as the River Seine and the Moulin Rouge.
Aparna Ravi, Marketing Head – Watches at Titan Company said, "Every collection at Titan Raga begins with an understanding of the woman we are designing for. Today, she is confident in her choices, embraces her individuality and seeks pieces that feel personal. With ‘Paris, with Love,’ we wanted to reinterpret the idea of romance through that lens. Every detail has been crafted to feel intimate, elegant and enduring, much like the woman who wears it. As Raga continues to evolve, our endeavour is to bring global design inspiration to Indian consumers through watches that are both meaningful and beautifully crafted."
The "Paris, with Love" collection comprises three timepieces: River's Whisper, Ripples of Desire, and Scarlet's Secret. The watches feature premium materials and finishes, including mother-of-pearl dials, cubic zirconia embellishments, sapphire crystal glass, and stainless steel cases.
The three models are priced at Rs. 55,495 for River's Whisper, Rs. 53,495 for Ripples of Desire, and Rs. 41,995 for Scarlet's Secret.
With this launch, Titan Raga continues to strengthen its women's watch portfolio by introducing globally inspired designs tailored for Indian consumers. The "Paris, with Love" collection is available across Titan retail stores and through the company's official website.
Activewear brand TechnoSport has introduced MILLENOVA, a new collection inspired by traditional Indian street games and outdoor activities that defined the childhood of many millennials. The launch marks the company's effort to blend cultural inspiration with performance-driven apparel for everyday use.
Built around the theme "Childhood Moves," the collection takes cues from familiar games including Patang, Bambaram, Goli, Pakida, Pitthu, and Sling Shot, translating these nostalgic elements into contemporary activewear. The designs feature embroidered motifs, chest placements, and a retro-inspired colour palette comprising Teal, Woodland Gray, Midnight Blue, Ash, Yellow, and Chili Flakes.
The collection includes T-shirts, gym vests, crewnecks and mock-neck T-shirts, with prices starting at Rs. 350. Manufactured through TechnoSport's vertically integrated production facilities, the range incorporates several of the company's fabric technologies. Select products feature MATPIQ fabric for a softer feel, while the collection also includes TechnoCool+ for cooling and quick-drying performance, TechnoGuard for anti-microbial protection, UPF50+ to block up to 98 percent of harmful UV rays, along with anti-static and odour-resistant properties.
With MILLENOVA, the brand is looking to position activewear beyond gym and fitness environments by offering apparel suited for casual wear, outdoor activities and everyday routines while maintaining its focus on comfort, durability and performance.
Sumit Kumar Santhalia, Co-founder and Director, TechnoSport said, “Some of the strongest memories of movement come from the games we played growing up, street cricket, kho-kho, cycling with friends where being active was simply a part of everyday life. MILLENOVA is our way of bringing that spirit into the present through activewear that's designed for how people move today. While the inspiration comes from familiar memories, the collection is powered by over 17 years of innovation in fabric technology and our vertically integrated manufacturing capabilities, allowing us to deliver apparel that combines comfort, performance and everyday versatility.”
Anirudh Pratap, Head of Product & Design,TechnoSport shared, “With MILLENOVA, our goal was to create a collection that seamlessly blends contemporary style with everyday performance. Every silhouette, colour palette and fabric has been thoughtfully developed to deliver comfort, versatility and ease of movement. Designed for today's consumers, the collection reflects our commitment to creating activewear that performs just as well beyond workouts as it does during them, without compromising on style or functionality.”
The MILLENOVA collection will be available through TechnoSport's official online store, leading e-commerce marketplaces, exclusive brand outlets, general trade channels and select offline retail stores. With this launch, the company aims to expand access to performance-focused activewear while introducing collections that combine functional apparel with design themes inspired by everyday Indian experiences.
Fastrack has unveiled its latest marketing campaign, Gelato Maxxing, featuring brand ambassador Siddhant Chaturvedi. The initiative is inspired by the growing "maxxing" trend, where consumers increasingly use their interests and hobbies as a reflection of their personal identity.
Coinciding with the campaign, the brand has introduced the Gelato Collection, a new watch range comprising 20 SKUs across five styles for men and women. The collection incorporates pastel colour palettes, textured dials, and design elements influenced by gelato, including waffle cone-inspired details and dessert-themed accents.
“Never Same, Never Sane has always been about celebrating individuality and encouraging young people to express themselves without holding back. Young consumers today don't separate what they wear from what they eat, where they hang out or what they post - it's all part of one continuous identity. Gelato Maxxing is our interpretation of that cultural shift, turning a familiar obsession into a campaign and collection that feels playful, expressive, and unmistakably Fastrack. A watch launch that ends at the watch is a missed opportunity," said Danny Jacob, head of Marketing, Fastrack Watches."
As part of the campaign, Fastrack has partnered with Bengaluru-based gelato brand Milano to launch the Fastrack x Milano Gelato Truck. The activation will travel across Fastrack stores, colleges, malls, and IT parks in Bengaluru, giving consumers an opportunity to engage with both brands through an on-ground experience.
The collaboration also introduces two limited-edition gelato flavours, Strawberry Matcha and Hazelnut Chocolate. These will be available through the Fastrack x Milano Gelato Truck, all eight Milano outlets in Bengaluru, as well as on Swiggy and Zomato for a limited duration.
"Fastrack has long been a brand that understands and shapes youth culture, making this collaboration a natural fit. By combining exclusive flavours with an on-ground experience, we wanted to create a fun and innovative way for consumers to experience, share and celebrate both brands," added the team Milano.
The campaign film featuring Siddhant Chaturvedi is now live across Fastrack's digital and social media platforms. Meanwhile, the Gelato Collection is available at Fastrack stores and through the brand's website, with prices ranging from Rs 2,695 to Rs 6,695.
Performance apparel brand TEGO has introduced Third Law, a limited-edition capsule collection that marks a new direction for the brand by combining performance wear with expression-led design. The collection has been developed in response to the evolving relationship between movement, lifestyle, and personal identity.
Third Law builds on the idea that movement today extends beyond traditional fitness routines, becoming an integral part of everyday life. From gyms and running clubs to yoga studios and daily activities, the brand said consumers are increasingly shaping their lifestyles and identities around movement.
TEGO describes this growing consumer segment as the "Everyday Athlete"—individuals who view movement as a consistent part of their daily lives rather than a fitness goal. Inspired by this shift, the Third Law collection combines technical performance with contemporary design, reflecting themes of discipline, resilience, and continuous progress.
Krishna Chandak, Co-Founder, TEGO said, "As that identity has evolved, so has the desire for products that express the values behind it. Third Law was created in response to that shift."
The collection has been crafted using TEGO's proprietary performance fabrics and is designed to support a range of activities, including training, recovery, and everyday movement. The company said the apparel combines technical functionality with softer materials to meet the changing preferences of consumers seeking versatile clothing that transitions seamlessly between workouts and daily routines.
With the launch of Third Law, TEGO is also broadening its brand positioning by placing greater emphasis on expression, culture, and identity while continuing to build on its performance-focused foundation.
The Third Law collection is currently available exclusively through TEGO Fit, with the company planning to introduce the range at select retail partners in the coming months.
Accessories brand Lavie has partnered with actor Krystle D'Souza to introduce its new Infinity Range, expanding its portfolio with a collection designed for the summer season.
The latest range features a selection of handbags in soft pastel shades, led by a light pink woven tote that combines contemporary styling with functionality. Krystle D'Souza fronts the campaign for the collection, showcasing the new designs across the brand's promotional imagery.
The Infinity Range derives its name from its signature metallic gold Infinity hardware, paired with intricately woven textures that add a distinctive design element to the collection. The bags are designed with structured silhouettes, dual top handles featuring an optimised drop length for comfortable carrying, and construction intended to maintain their shape throughout daily use.
The collection has been created with versatility in mind, catering to both teenagers and adults. The range is suitable for a variety of occasions, from everyday outings to more formal settings, reflecting Lavie's focus on combining contemporary aesthetics with practical functionality.
As part of the launch, Krystle D'Souza has collaborated with the brand for the campaign and is set to promote the Infinity Range through a dedicated social media post on Lavie's official Instagram platform.
The Infinity Range is available for purchase through Amazon, including Amazon Prime's exclusive assortment, as well as on Lavie's direct-to-consumer (D2C) website. With the introduction of the new collection, Lavie continues to strengthen its accessories portfolio by offering fashion-forward products designed to meet evolving consumer preferences while maintaining a balance between style and everyday usability.
Sparkles Diamond Jewellery has partnered with actor and former Miss Universe Lara Dutta Bhupathi to introduce Arias, a new lab-grown diamond jewellery collection designed to cater to the growing demand for contemporary and sustainable fine jewellery in India.
The collaboration brings together the brand's focus on responsible craftsmanship with Lara Dutta Bhupathi's association with elegance and modern style. Positioned around the concept of everyday luxury, the Arias collection offers jewellery that combines timeless aesthetics with accessible designs, making it suitable for both daily wear and special occasions.
The collection has been created to appeal to consumers looking for fine jewellery that balances design, quality, and sustainability. Featuring lab-grown diamonds, the range reflects the increasing preference among buyers for ethically sourced alternatives without compromising on craftsmanship or visual appeal.
The launch also highlights Sparkles Diamond Jewellery's continued expansion in the lab-grown diamond segment, which has witnessed growing consumer interest in recent years. Through Arias, the brand aims to strengthen its presence in the category while offering designs that resonate with evolving lifestyle preferences and contemporary fashion trends.
Lara Dutta Bhupathi fronts the campaign for the collection, representing the values of confidence, sophistication, and effortless style that the brand seeks to communicate through Arias. The collaboration is expected to enhance the collection's visibility among consumers seeking modern jewellery options that complement a wide range of occasions.
With the introduction of Arias, Sparkles Diamond Jewellery continues to diversify its portfolio by combining sustainable innovation with design-led collections. The brand believes the new range reflects changing consumer expectations, where fine jewellery is increasingly viewed as an expression of personal style while also aligning with responsible and conscious purchasing choices.
Conscious lifestyle platform Amala Earth has expanded its product portfolio with the launch of Wildflower, its first in-house collection spanning womenswear, menswear, home décor, and jewellery. The introduction of the collection marks the brand's entry into original product design, moving beyond its role as a curator of sustainable and conscious labels.
Inspired by the resilience and natural beauty of wildflowers, the collection has been developed following the company's years of collaboration with artisans, makers, and sustainable brands. According to Amala Earth, Wildflower reflects its focus on craftsmanship, natural materials, and timeless design while bringing together fashion, home, and jewellery under a unified design philosophy.
The womenswear range features cotton silk garments with fluid silhouettes, relaxed fits, and handcrafted detailing designed for everyday wear. The menswear collection includes relaxed tailoring, versatile separates, and understated designs that blend traditional craftsmanship with contemporary styling.
A key element across the collection is handcrafted detailing inspired by wildflowers. The garments feature motifs created using monotone threadwork, French knots, cutwork, lace inserts, and intricate embroidery, adding texture while drawing inspiration from nature.
Beyond apparel, the Wildflower collection extends into home décor with products made from materials such as textured linen, wood, and dull brass. The home range has been designed to complement contemporary living spaces while combining functionality with minimalist aesthetics.
The jewellery collection follows the same nature-inspired theme, featuring designs influenced by organic forms and delicate detailing. Intended for everyday wear, the pieces have been created to complement both the fashion and home collections.
The collection is presented in a colour palette of soft ivories, muted neutrals, gentle greens, and subtle pinks, reflecting natural landscapes while maintaining a contemporary appeal.
Gunjan Jindal Poddar, Founder, Amala Earth said, "Wildflower was inspired by the beauty of things that grow naturally and endure quietly. Over the years, Amala Earth has built strong relationships with artisans, makers and conscious brands, while developing a deep understanding of what our customers value. This collection brings together those learnings across fashion, home and jewellery through thoughtful design, craftsmanship and quality materials. We wanted to create pieces that feel personal, versatile and timeless while staying true to the values that define Amala Earth."
With Wildflower, Amala Earth has introduced a design-led lifestyle collection that integrates fashion, home décor, and jewellery under a common creative direction, reinforcing its focus on craftsmanship, sustainable materials, and everyday functionality.
Forevermark Diamond Jewellery has presented a bespoke ICON bracelet to Indian cricketer Abhishek Sharma, marking a collaboration that combines jewellery design with the sportsperson's journey. The bracelet was created in association with Sharma and reinterprets the brand's signature North Star-inspired ICON into a contemporary design.
Crafted in 18-carat white gold, the bracelet features pavé diamond links connecting each ICON element. According to the brand, the continuous sequence of ICON motifs represents excellence, consistency, and enduring value, qualities associated with the cricketer's career.
The bracelet has been engineered as a fully articulated and flexible piece to provide ease of movement while maintaining its design. It is set with 14 Forevermark Cushion Diamonds, with a combined weight of more than 13.5 carats. Each diamond is enclosed within a distinct interpretation of the Forevermark ICON motif.
Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd said, “At Forevermark Diamond Jewellery, we believe that exceptional achievements deserve equally exceptional creations. Abhishek Sharma represents a new generation of Indian sporting excellence. This bespoke ICON bracelet is a celebration of those qualities, reimagining our most recognisable symbol into a contemporary design that embodies endurance, excellence, and individuality. Every Forevermark diamond tells a story, and this creation has been crafted to honour Abhishek’s remarkable journey and future aspirations.”
Indian cricketer Abhishek Sharma added, “The Forevermark ICON is much more than a piece of jewellery to me. Inspired by the North Star, it symbolizes authenticity and the courage to follow your own direction. Those values have always guided me, both personally and professionally. Progress is built through consistency, self-belief, and a clear sense of purpose, and this bracelet reflects those qualities beautifully. It's a piece that celebrates individuality while embodying elegance and excellence.”
Hybon Elevators and Escalators Pvt. Ltd. has announced a strategic partnership with Italian luxury lifestyle brand Tonino Lamborghini to introduce the Hybon Tonino Lamborghini Luxury Elevator Collection in India.
Designed and manufactured by Hybon in India, the new collection comprises four luxury elevator cabin concepts: IMPERO, MARTE, SOMMO, and DINAMICO. Each design incorporates Italian-inspired styling with metallic finishes, carbon-fiber textures, and customised interiors, offering a premium aesthetic for modern buildings.
The elevator range also integrates advanced technology features, including destination control systems, AI-enabled facial recognition access, interactive digital displays, mood lighting, and app-based monitoring systems. These features are intended to enhance user convenience while delivering a connected and technology-driven mobility experience.
For Hybon, the collaboration further strengthens its presence in the premium elevator category, while Tonino Lamborghini expands its global portfolio by entering the vertical transportation market.
The companies are targeting the luxury residential, hospitality, and commercial real estate segments, where demand for premium infrastructure and smart building solutions has been rising. By combining design-focused interiors with digital capabilities, the collection aims to address evolving customer expectations in high-end developments.
The launch of the Hybon Tonino Lamborghini Luxury Elevator Collection is expected to support developers and architects seeking customised mobility solutions that combine aesthetics, technology, and functionality for upscale residential, hospitality, and commercial projects across India.
Footwear brand Sparx has introduced its latest Summer Swag campaign with the launch of its new Chunky Sole Sandals, featuring Chunky Panday. Conceptualised by Mudra, the campaign uses a wordplay around the actor's name to promote the new footwear collection through a social-first digital approach.
The campaign opens with a creator-style unboxing video in which Chunky Panday interrupts a product review, humorously questioning why the sandals carry his name. The interaction between the actor and his nephew, who plays the role of a content creator, shifts attention to the product while incorporating internet humour and creator-led storytelling.
The campaign forms part of Sparx's Summer Swag platform, which highlights sandals as a seasonal fashion category. The newly launched range features elevated sole designs and is aimed at consumers seeking footwear for daily use, travel and casual occasions.
Gaurav Kumaar Dua, Co-Chief Executive Officer and Whole-Time Director, Relaxo Footwears said, "Today's consumers engage with brands that entertain, participate in culture and become part of everyday conversations. With Chunky Sole Sandals, we saw a unique opportunity to build a campaign around a naturally occurring play on words that was instantly relatable and entertaining. The campaign reflects our continued focus on creating communication that is contemporary, culturally relevant and rooted in how young consumers discover brands today."
Chetan Soni, Senior Vice President and Head of Business, Mudra shared, "Great campaigns often come from the simplest ideas. 'Chunky' was already part of our product, and Chunky Panday has owned that name for decades. Bringing the two together allowed us to create a campaign that's witty, culturally relevant and unmistakably product-led. As the latest chapter of our Summer Swag platform, it takes forward our vision of making sandals more than just seasonal essentials; they're a statement of style. It's a reflection of how Sparx continues to build communication that's rooted in culture while ensuring the product remains the hero."
With the latest campaign, Sparx continues to leverage digital-first storytelling and creator-driven content to connect with younger consumers while promoting its seasonal footwear portfolio.
Menswear brand Estilocus has named actor and producer Fahadh Faasil as its brand ambassador as the company accelerates its expansion beyond South India and strengthens its presence across the country.
Based in Bengaluru, Estilocus said the collaboration reflects the brand's focus on understated fashion and authentic self-expression. As part of the association, Fahadh Faasil will headline the company's upcoming marketing campaigns and brand initiatives during its next phase of growth.
Fahadh Faasil said, "I don't believe in dressing to be noticed. I believe in dressing to feel like yourself. That's what drew me to Estilocus, it's a brand that understands the difference. Style, at its best, is just honesty in fabric."
Ladeesh PC, Director and Co-Founder, Estilocus shared, "When we built Estilocus, we weren't building a clothing brand, we were building a point of view. Fahadh Faasil doesn't just represent that point of view; he lives it. Having him as the face of this brand feels less like a partnership and more like alignment. We're both saying the same thing, just in different languages."
Estilocus, headquartered in Bengaluru, follows a design approach centred on minimalism and functionality under its brand philosophy, "Wear Who You Are." The company plans to expand its footprint across India while continuing to strengthen its presence in South India, its primary market, and increasing its focus on western India.
Parents today rely on more than product labels when choosing babycare essentials. They look for trusted recommendations, expert advice, and authentic experiences before making a purchase. This shift has encouraged babycare brands and parenting platforms to collaborate with celebrities, influencers, and parenting communities to build stronger connections with consumers.
From healthcare-focused campaigns to digital parenting ecosystems, India's babycare market has witnessed several high-impact collaborations that combine brand credibility with trusted public figures. These partnerships not only improve brand visibility but also help educate parents about infant care, nutrition, skincare, and early childhood development.
According to industry estimates, the Indian baby care products market is expected to continue expanding steadily over the next few years, driven by rising disposable incomes, increasing awareness of infant health, premium product adoption, and the rapid growth of e-commerce. Celebrity endorsements and parenting-focused collaborations have become a key strategy for brands looking to strengthen consumer trust and engagement.
Here are the top babycare brands and parenting platform collaborations that have made a significant impact in India's retail and digital parenting ecosystem.
Johnson's Baby x Kareena Kapoor Khan and Anil Kapoor
Among India's most recognized babycare brands, Johnson's Baby has consistently partnered with celebrities who resonate with family audiences.
Actor Kareena Kapoor Khan has been one of the brand's prominent ambassadors, frequently speaking about motherhood and baby skincare. Her campaigns have focused on gentle formulations, everyday baby care routines, and building trust among new parents.
The brand has also collaborated with Anil Kapoor for family-oriented campaigns that highlight the importance of caring relationships across generations. These initiatives helped Johnson's Baby connect with both young parents and extended families involved in childcare decisions.
Mamaearth x Shilpa Shetty
Mamaearth built its identity around toxin-free, nature-inspired personal care products for babies and adults. To strengthen this positioning, the company partnered with Shilpa Shetty, whose wellness-focused public image aligned closely with the brand's philosophy.
The collaboration highlighted safe ingredients, transparency, and chemical-free formulations while targeting millennial parents seeking natural alternatives for baby care.
Mamaearth also leveraged digital platforms, influencer communities, and parenting creators alongside celebrity campaigns to expand its reach among young families. Key highlights of the collaboration included promoting natural baby care solutions, Strong digital-first marketing, High engagement across social media, and Appealed to health-conscious parents.
Himalaya BabyCare x Anushka Sharma
Himalaya BabyCare strengthened its parenting-focused communication through its association with Anushka Sharma.
Known for advocating conscious parenting and wellness, Sharma's collaboration reinforced the brand's focus on herbal ingredients and gentle babycare products. The campaigns centered on nurturing babies with naturally inspired skincare and hygiene solutions.
The partnership resonated with modern parents who increasingly prioritize ingredient transparency and dermatologically tested products. The association impacted the brand in such a way that it reinforced herbal positioning, connected with young urban parents, enhanced credibility through trusted celebrity association, and expanded digital parenting conversations.
Cetaphil Baby x Rohit Sharma and Ritika Sajdeh
In 2025, Cetaphil Baby appointed Indian cricketer Rohit Sharma and his wife Ritika Sajdeh as the brand ambassadors for its dedicated baby skincare range. As parents to two young children, the couple was chosen to represent the brand's vision of modern parenting and shared caregiving responsibilities. The campaign was built around the theme "Parenting ki Nayi Parampara," highlighting the growing shift in Indian households where parenting responsibilities are increasingly shared by both mothers and fathers. Through television, digital, and social media campaigns, the partnership aimed to encourage co-parenting while promoting safe, gentle, and pediatrician-recommended skincare products for babies.
Cetaphil Baby's product portfolio includes baby bathing bars, washes and shampoos, lotions, diaper cream, and massage oil, which are available across baby specialty stores, pharmacies, general trade outlets, and e-commerce platforms.
Ed-a-Mamma x Alia Bhatt
Founded by Alia Bhatt, Ed-a-Mamma has evolved from a children's apparel brand into a broader parenting-focused lifestyle brand.
The brand promotes sustainability, mindful parenting, and environmentally conscious products for children. Following Bhatt's journey into motherhood, Ed-a-Mamma expanded its messaging around parenting, child development, and responsible consumption.
Its digital campaigns frequently engage parents through educational content, storytelling, and community-led initiatives, creating a deeper relationship beyond product sales. Key strengths of the collaboration include Founder-led authenticity, Sustainability-focused positioning, Community-driven engagement, and Strong digital presence among millennial parents.
FirstCry x Amitabh Bachchan
India's largest parenting and baby products platform, FirstCry, strengthened its brand visibility by partnering with Amitabh Bachchan.
The collaboration reinforced trust, reliability, and accessibility while promoting FirstCry's extensive range of baby products, toys, clothing, and parenting essentials. As a one-stop parenting platform, FirstCry has successfully combined celebrity endorsements with digital content, parenting advice, and personalized shopping experiences.
Its omnichannel presence across physical stores and e-commerce has further strengthened its leadership position in India's babycare retail market.
The Future of Parenting Platform Collaborations in India
India's parenting ecosystem is rapidly evolving with the rise of e-commerce, parenting apps, online communities, and social media creators. Babycare brands are expected to deepen collaborations with celebrities, pediatric experts, parenting influencers, and digital platforms to offer educational content alongside product recommendations.
Artificial intelligence-powered parenting apps, personalized product suggestions, and community-driven content are likely to become major drivers of engagement over the coming years. Brands that combine trust, transparency, expert guidance, and authentic storytelling will be better positioned to build long-term relationships with modern parents.
CHARACTER AND ENTERTAINMENTThe collaboration builds on boAt's continued association with music, creators, and youth culture.- FASHION AND LIFESTYLEThe campaign aims to address a common misconception in the haircare category by encouraging consumers to understand the distinction between the two conditions before selecting a treatment.
- FASHION AND LIFESTYLESet during a camping trip, the campaign film follows Tendulkar and his friends as they use the EDGE GO portable power device in various outdoor situations.
- FASHION AND LIFESTYLEThe campaign film adopts a humorous approach by portraying a playful rivalry between fruits and nuts.
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