Solethreads, The Flip Flop Mavens Introduce Two New Innovations

Solethreads, the digital-first footwear specialist, known for its innovative and comfort-centric flip flops, has just released two new category disruptors, RECLINER flip flops, with a supremely comfortable footbed made from the yoga mat and EVERLAST, super-sturdy, all-terrain flip flops for men.

The company raised Rs 13 crores in Series A funding last year, has ramped up its designing, innovation, marketing, and production so as to surpass the expectations of not only the existing and loyal consumer base but of the potential customers that are recognizing and responding to the candid mantra of COMFORT and CHOICE.

The RECLINER is a flip flop with a uniquely comfortable footbed. The footbed is made from a yoga mat. The flip flops promise to enhance and accentuate that ultra-comfortable underfoot feeling.  

EVERLAST is a literal off-roading flip flop that is waterproof, durable and has a proprietary antimicrobial footbed that is odor resistant. Made with advanced SUPERFOAM and enhanced with multi-angular skid-resistant rubber soles, this all-terrain flip flop is designed to quench your wanderlust, wherever you may be.