Sonam Kapoor Joins Forces with Zoya to Champion Self-Love Through Jewelry

Zoya, the esteemed diamond boutique under the House of Tata, is revolutionizing the fine jewelry experience in India with its collection of meaningful wearable art and a touch of luxurious warmth.

In a recent announcement, Zoya introduced a captivating new brand campaign featuring Bollywood icon Sonam Kapoor as its ambassador. The campaign shines a spotlight on the "My Embrace" collection, an iconic range that pays homage to the timeless muse of the brand - the Zoya woman.

This collection celebrates self-discovery, emphasizing the joy found in embracing every aspect of one's identity. Whether it's savoring moments accompanied by favorite music, journaling, or connecting with nature, the Zoya woman finds fulfillment in simply being herself.

Amanpreet Ahluwalia, Business Head of Zoya, shares, "At Zoya, we've always championed the idea that women should revel in the joy of embracing their true selves, regardless of the roles they play in life. The 'My Embrace' collection delves into the essence of Zoya, a word that signifies 'alive.' It serves as an iconic symbol of self-acceptance, reminding us that true vitality comes from embracing one's authentic self."

The collection comprises 26 trademarked designs, including sleek bangles, bracelets, pendants, rings, and earrings. Each piece is meticulously crafted with simplicity yet profound craftsmanship, making them coveted collector's items. The emotional journey of self-embrace is intricately translated into each design, with rich sculptural dynamism and harmonious integration of components.

The highlight of the collection is the 'My Embrace' bangle, featuring a singular pear-shaped diamond in a prominent setting, symbolizing the emotional voyage of self-acceptance and integration.

The campaign, led by Creative Agency Spring Marketing Capital, builds upon past successes in celebrating every woman's love for herself. Arun Iyer, Founding Partner of Spring Marketing Capital, explains, "Zoya's design philosophy, inspired by the shape of an embrace, remains central to this campaign. We've crafted it around life's authentic, joyous, and simple moments, against the backdrop of expansive outdoor landscapes, evoking a sense of blissful escape. Collaborating with Sonam Kapoor has allowed us to authentically showcase her joy in spaces synonymous with the Zoya brand."

The campaign will be promoted across various platforms including outdoor billboards, social media, print publications, digital channels, out-of-home advertising, television, and theaters, aiming to spread the message of self-celebration embodied by the 'My Embrace' collection.