Viacom18 Studios Launches Exclusive Merchandise Line For 'Fighter'

Amidst the hype of the much awaited film 'Fighter,' India's most significant Aerial Action Film, Viacom18 Studios have announced the launch of an exclusive merchandise line. Partnering with leading platforms such as Flipkart, Souled Store, HRX, Vega, A47, and more, 'Fighter' is set to offer a diverse range of exclusive merchandise, catering to fans and enthusiasts alike.

The strategic collaboration with these renowned platforms aims to go beyond the traditional cinematic experience, providing fans with an immersive connection to the world of 'Fighter.' The merchandise line boasts a varied collection, spanning from stylish apparel and accessories to sought-after collectibles and memorabilia.

Ajit Andhare, Chief Operating Officer of Viacom18 Studios, expressed his enthusiasm, stating, "We are thrilled to bring the captivating world of 'Fighter' to life beyond the screen. Delighted to partner with multiple platforms for the exclusive 'Fighter' merchandise line. Through a carefully curated collection of apparel and accessories, fans can immerse themselves in the thrilling universe of 'Fighter.'

"This marks the first instance of such a comprehensive range of film merchandise being curated for an Indian film. We take great pride in this achievement," added Andhare. 

The merchandise line serves as a testament to 'Fighter's' commitment to delivering an unparalleled cinematic experience. Fans now have the opportunity not only to witness the heart-pounding action on the big screen but also to carry a piece of the 'Fighter' legacy into their daily lives through these specially curated items.

The theatrical release of 'Fighter' is slated on January 25th, 2024, and fans can now own a piece of this cinematic brilliance through the exclusive merchandise line.