WildBrain Expands Product Portfolio and Content for Key IP's

“Strawberry Shortcake” consumer products partners have announced that “Chip and Potato” plush toys are set to debut this fall, new “In the Night Garden” toys rolling out, and “Teletubbies” apparel is set to grace the BLE catwalk.

WildBrain will be presenting its “Teletubbies”, “Strawberry Shortcake”, “Chip and Potato” and “In the Night Garden” brands at Brand Licensing Europe (BLE), as the properties continue to expand around the world with all-new original content, distribution deals, and consumer products partnerships.  

Jim Fielding, Chief Marketing and Brands Officer, WildBrain said, “I’m delighted to join WildBrain during this time of remarkable growth for our treasured franchises, both on and off the screen,” says Jim Fielding, chief marketing and brands officer, WildBrain. “We’re continuing to find innovative ways under our 360-degree strategy to connect with our audiences across multi-platform content and consumer products. “Teletubbies”, “Strawberry Shortcake”, “Chip and Potato” and “In the Night Garden” have captured the hearts of audiences around the globe, and we look forward to sharing our new content and consumer products with fans new and old.” 

New “Teletubbies” Animated Series and BLE Catwalk Appearance 
“Teletubbies, Let’s Go!” is a new CG-animated preschool series produced by WildBrain Spark’s digital studio. Set to launch on the official Teletubbies YouTube channel at the end of October. The announcement follows Netflix’s recent news that they will be launching a refreshed, live-action series of WildBrain’s “Teletubbies” on Nov. 14.  

In consumer products, the previously announced “Teletubbies” x ellesse x GoGuy fashion collaboration will be showcased at BLE as part of the event’s catwalk, on Wednesday, September 21. 

“Strawberry Shortcake” Consumer Products 
WildBrain’s dedicated licensing agency, WildBrain CPLG, has inked a wave of new partnerships for both the new and classic “Strawberry Shortcake” brand, with merchandise launching in 2023. For classic “Strawberry Shortcake,” deals have been secured with Loungefly and Funko for bags, accessories, and the iconic Funko Pop! vinyl figure. For “Strawberry Shortcake: Berry in the Big City”, The Canadian Group has been signed for puzzles and games, and Starbound Entertainment for parade balloons, while Anthem Publishing will feature both the new and classic brand in Coloring Heaven Collection and Junior magazines. Inkology is creating stationery across both iterations of the brand. Meanwhile, Penguin Random House publishing is rolling out their first titles for the new series this fall.  

In promotional partnerships across the U.S., Sunkist Growers has renewed its in-store “fruitastic” promotional campaign for spring 2023, while Challenge Butter has launched its own “Strawberry Shortcake: Berry in the Big City” retail promotion this month. It comes as the third season of “Strawberry Shortcake: Berry in the Big City” has been greenlit for launch in summer 2023. 

New “Chip and Potato” Plush Toys
More new content is also coming from WildBrain’s preschool hit, “Chip and Potato”, as season four of the Netflix Original Kids Series is set to drop on the platform on Oct. 3.  

Also in October, JAKKS Pacific will debut its “Chip and Potato” master toy range in the U.S. The new plush toys will be available online from Walmart, Amazon, and JAKKS Pacific. Meanwhile, Baby Boom, a division of The Betesh Group, is newly signed for “Chip and Potato” bedding and homewares, with its range launching in the U.S. and Canada from spring 2023.