Youku Tudou & Paramount ink licensing deal for content

Youku Tudou and Paramount Pictures have entered into a content licensing agreement to bring more than a hundred top titles from Paramount Picture's film library to Youku Tudou. Popular franchises and titles such as Transformers, Shrek, Star Trek, Mission: Impossible and Forrest Gump will be viewable through Youku Tudou's subscription service, and select future Paramount releases will be available through TVOD. Youku Tudou's subscription service currently offers a wide selection of content from both foreign and domestic studios. More licensed content as well as Youku Tudou web-native content will be added on an ongoing basis. "The consumer-driven demand for premium online services in China is growing rapidly," said Victor Koo, chairman and CEO of Youku Tudou. “With top branded content such as Paramount Picture's array of films, our commitment to enhancing our subscription services to create a premium experience and drive consumer-based revenue continues in earnest,” said Koo. With this agreement, Youku Tudou will have a library of over 4,000 movie titles that encompass domestic, foreign and original productions.