Each chair has been designed to reflect the distinct characteristics of the featured characters while incorporating swivel functionality and seating comfort for everyday use.
The launch also builds on the popularity of Beast Games, which became one of the most-watched unscripted shows on Amazon Prime Video during its debut season in 2024.
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
The Pura x Calm Collection features three fragrances inspired by Calm’s content library.
The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
The campaign will be rolled out across digital and social media platforms, with regional adaptations planned for different markets.
The collaboration brings together Zakir Khan’s storytelling-driven comedy and Grameen Kulfi’s positioning around traditional Indian flavours and nostalgia.
Melody Ice Cream is inspired by the flavour profile of the original Melody confectionery and combines caramel and chocolate notes in an ice cream format.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
Owned by the Jharkhand State Cricket Association, the Jharkhand T20 League is the state's first official franchise-based T20 competition.
Each Mystery Egg contains a character designed in the brand’s signature duck-inspired style.
The launches include the Star Wars Retro Collection: Star Wars: A New Hope Multipack and the Marvel Legends Series Onslaught figure.
The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The launch forms part of VRB Consumer Products’ broader expansion strategy within the beverage segment.
The new team kit has been developed with a focus on performance, comfort, and durability.
The collaboration represents the next phase of PUMA’s football-focused product launches for the upcoming tournament.
The new collection reimagines some of the NFL’s most recognized franchises in a smaller format while retaining Funko’s signature stylized design.
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
The company has also added the Pink Pineapple Refresher to its menu, a light pink beverage featuring pineapple, raspberry, and hibiscus flavours.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The game places players in the role of Skeletor as he races through Snake Mountain and across Eternia.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Developed by Warner Bros. Games Boston, the game transports players into the world of Westeros during the Targaryen Civil War.
The partnership aligns with JW Marriott’s focus on holistic well-being and experiential travel.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
The products combine storage functionality with commemorative tournament-inspired designs.
The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
Monopoly “Star Wars: The Mandalorian and Grogu” is slated for release in June following the current pre-order phase at Walmart.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
Mandhana has joined the campaign to support awareness around menstrual hygiene and promote confidence among girls during their periods.
Audio & Beyond and Funktion-One demonstrated the brand’s loudspeaker technologies through DJ performances, live music, and multiple audio formats.
The new travel wear range features updated versions of the KING tracksuit, jerseys, T-shirts, and shorts.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Through the launch, OREO is seeking to deepen its connection with consumers through pop culture and fan-driven collaborations.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
The collaboration brings a new range of character-inspired doughnuts and themed packaging to participating Krispy Kreme stores across the country.
The company has been expanding its presence across markets and platforms through regional content distribution.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
BCL Season 2 will be held from June 3 to June 13, 2026, at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
The campaign uses everyday situations and humour to showcase consumer experiences and word-of-mouth recommendations.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
the collaboration aims to introduce an entertainment-led element into India’s evolving snacking market.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
The campaign film has been conceptualised and directed in partnership with Red FM and RED MAX.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The collection has been developed in collaboration with multiple licensing and retail partners and is inspired by the film’s storyline and characters.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
S8UL, which is part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles during the current season.
Funko is also introducing new Spice Girls-themed POP! keychains as part of the wider launch.
The game became available for pre-order on May 20 and is scheduled for full release on July 15.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
the campaign highlights products across categories such as healthy chips, millet noodles, trail mixes, and tea-time snacks.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.
The collection follows a made-to-order approach and offers customisation options across colour, fit, and embellishments.
The beverage range has been designed to cater to different flavour preferences.
Season 13 of the series launched in March and became the number one kids’ show in 29 countries.
The anniversary campaign will include new doll collections, a podcast series, designer collaborations, licensed merchandise, and music releases.
Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.
The activation is expected to reach over 16 lakh commuters daily, helping improve brand visibility and recall during the IPL season.
The collection became available across select Pacsun stores and online from May 15.
The partnership will provide KragBuzz Sports an opportunity to strengthen its international visibility in the sports apparel segment.
As part of the campaign, Parle is also distributing limited-edition physical sticker sheets to select consumers across metro cities.
The collection includes 42 curated styles inspired by Hailey Bieber’s summer wardrobe, featuring micro shorts, crop tops, oversized outerwear, and mini dresses.
Starbucks has also introduced the Mango Frappuccino Protein Cold Foam across its India stores as part of the collaboration.
The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
The film concludes with a comic reference to the phrase “raita phail gaya,” followed by the introduction of the Catch Raita Masala Sprinkler.
Matches during the tournament are scheduled to be held in London, Manchester, Leeds, Birmingham, Bristol, and Southampton.
The Everett Mandalorian Watch, priced at Rs 24,495, features a 42MM gunmetal stainless steel case and bracelet inspired by the armour of Din Djarin.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collection also draws inspiration from Siraj’s personal journey from humble beginnings to becoming one of India’s leading fast bowlers.
The tour will bring elements from the film to arena venues across multiple international markets.
The collection, which launched on May 11, includes a range of bags, wallets, suitcases, backpacks, toiletry bags, and a diaper bag.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
The new range is aimed at strengthening its presence in the baby skincare category by focusing on nourishment-led product offerings for infants and young children.
The collaboration will also extend to Angry Birds 2 through two in-game events.
Charli XCX joins a list of shareholders and collaborators that includes The Weeknd, Casey Neistat, and Swedish House Mafia.
The campaign has been designed around personality-led storytelling instead of conventional influencer-driven promotions.
The collaboration comes amid rising demand for anime content in India, especially among younger audiences and regional language viewers.
Through the partnership, the companies plan to highlight products designed to improve convenience, speed, and ease of cooking for consumers in India.
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
The campaign focuses on positioning Candyman Fruitee Fun Soft Chews as an alternative to traditional hard-boiled confectionery products.
Each pair is packaged with Alienware-themed collector accessories, including a white protective sleeve and a microfiber cleaning cloth.
The collection includes juniors’ and girls’ apparel, accessories, backpacks, water bottles, and throw pillows developed in partnership with Bioworld and Mad Engine.
The collection is now available across 40 AZORTE stores in India as well as on the brand’s official website.
The campaign has been launched with digital brand ambassador Natasha Gandhi and will expand across social media through creator collaborations and consumer participation.
The campaign uses humour and nostalgic cultural references to communicate its message while positioning the brand around trust, quality, and transparency.
The fastest reported delivery during the season was completed in 10 minutes and 42 seconds.
The campaign showcases a Mumbai Indians supporter experiencing a cricket-inspired journey onboard a Malaysia Airlines flight alongside the players.
The collaboration will debut at Mumbai Comic Con 2026 scheduled for May 9–10 at the Jio World Convention Centre in Mumbai.
The service built scale through locally focused originals and ad-supported streaming offerings.
The campaign has been developed to connect with Gen Z audiences and younger consumers through story-driven digital content.
The campaign includes a series of brand films showcasing Yami as she navigates early motherhood through everyday experiences.
The ‘THE CUT’ capsule collection includes eight styles comprising four sunglasses and four optical frames.
The launch is being carried out in partnership with Dream Theatre and Kiddies International.
The partnership was led by Bisleri, with the tour serving as a key activation within its broader engagement strategy.
Globally, Popeyes is known for its Louisiana-style fried chicken, prepared using a 12-hour marination process with Cajun spices.
As part of the programme, children and their caregivers spent the day at Imagicaa, engaging with rides, themed attractions, interactive entertainment, and group activities.
The campaign highlights Samsung’s Bespoke AI Laundry Combo through a concept that integrates high-fashion visuals with fabric care innovation.
The Enamor Bamboo Cotton range is designed with an emphasis on comfort and functionality.
The campaign film features players such as Ajinkya Rahane, Rinku Singh, and Manish Pandey.
All six variants are built on goodr’s OG frame, which is designed for everyday wear while offering performance-oriented features.
The range spans LEGO DUPLO, LEGO 4+, and LEGO 5+ categories, catering to children aged 2 to 5 years and above.
The campaign comprises two short films built around character-led humour and situational comedy.
The product has been positioned as a co-created blend, reflecting a shared focus on continuous improvement and performance.
The collection includes several variants, each designed around specific themes and elements from the Harry Potter universe.
The collection is designed around the film’s narrative and includes collectible figures, movie-themed playsets, and role-play toys.
The aircraft is expected to operate on routes across India and Asia later this year, supporting the airline’s network expansion plans.
The collection integrates the visual identity of BLACKPINK with Razer’s product design, aligning the group’s signature pink-and-black aesthetic with the company’s gaming-focused hardware.
The collection reinterprets characters from both Despicable Me and the Minions universe, including Bob, Kevin, and Stuart.
The campaign features both actors promoting different variants from the product range.
The toy line extends the brand’s reach by enabling fans to engage with the franchise beyond live events.
The collaboration represents STABILO’s first global IP partnership and reflects its focus on increasing cultural relevance and international visibility.
The appearance highlights how celebrity styling during promotional tours continues to serve as a key visibility channel for luxury brands.
The range focuses on graphic-led apparel, including oversized tees, typography-driven designs, and statement pieces inspired by the film’s visual identity.
The product includes features such as hands-free photo and video capture, live streaming, and voice-enabled AI assistance.
The first release under the partnership, titled Topps x McLaren Racing 2025, focuses on the championship legacy of McLaren’s racing teams.
The launch aligns with the growing demand for retro-inspired products in the fashion and lifestyle market.
The campaign is aimed at young urban riders and highlights themes of speed, agility, and self-expression.
Through the new campaign, JK Maxx Paints aims to position itself as a complete solution provider for home painting needs.
The activation has been developed in partnership with Tira and Sephora.
Healthy 50+ uses patented Invisi-Nutri Blend Technology that does not alter the taste of food.
For younger builders, the LEGO BrickHeadz Shrek set is designed for ages 10 and above and includes Shrek, Donkey, and Gingy.
As part of the campaign, the brand is working with cricket personalities and digital creators to share their own first-match stories.
During a recent interaction, Irfan Pathan spoke about the first live match he watched and how that moment influenced his cricket journey.
The film is built around a fictional storyline centred on a returning figure reclaiming control, set within a stylised abandoned interior.
The “Secret Identity” collection features 12 NHL players displayed on flip lenticular cards, allowing collectors to view players in their team uniforms as well as alternate everyday looks.
The licensing agreement between Hawaiian Tropic and Pacsun was brokered by Brandgenuity, the exclusive licensing agency for Edgewell, which owns the Hawaiian Tropic brand.
The campaign highlights contrasting personalities and styling choices, focusing on hair as a visual element within the film’s world.
The campaign is designed to communicate key specifications, including design, camera, and durability, through storytelling rather than conventional feature demonstrations.
The fragrance opens with notes of stormy petrichor, rainforest greenery, neroli and blackcurrant.
The storyline focuses on post-match downtime, using humour and music-driven storytelling to show players engaging with entertainment content.
The launch has been supported through a campaign featuring Virat Kohli, Krunal Pandya, and Phil Salt.
The 38-piece collection includes denim, khaki separates, T-shirts, button-up shirts, and fleece products.
In January 2025, Kati Patang Lifestyle had entered the UK market by acquiring a 23 percent stake in CHADKP Holdings Limited.
The campaign is set against the backdrop of the Amalfi Coast, known for its lemons, and highlights the lemon and mint positioning of the beverage.
The India T20 captain will wear Skechers cricket footwear and will also feature in marketing campaigns for the company’s performance product range.
The launch comes as padel continues to gain momentum in India, with growing participation and an expanding network of courts across major cities.
The new product combines Sprite’s lemon-lime base with mint and will be introduced as a limited-period offering across select markets.
The newly launched product contains 25g of protein per 100g and is positioned as a clean-label offering with no refined sugar.
The collection includes graphic T-shirts and hoodies in relaxed silhouettes designed for everyday wear.
The campaign includes a digital film featuring Virat Kohli, Rajat Patidar, and Philip Salt, highlighting training, preparation, and recovery routines.
The limited-edition capsule marks the return of the partnership between the two brands and combines Hello Kitty’s familiar visual identity with Anti Social Social Club’s darker streetwear style.
The campaign also highlights the “Only Natural Diamonds” message, supported by the Natural Diamond Council, reinforcing the brand’s positioning around authenticity and natural diamond craftsmanship.
At the centre of the initiative is PEDIGREE Gravy, positioned as a complete everyday meal for dogs.
The campaign builds on the partnership by drawing parallels between the worlds of healthcare and professional sports, positioning both as high-performance environments that demand consistency and accountability.
Robert, known for his work on M.A.D. on M.A.D. and his digital platforms “Art Guy Rob” and “Mad Stuff With Rob,” led the creative direction for the campaign.
Positioned as a Prestige Prêt offering, S&N by Shantnu Nikhil translates the couture label’s design language into contemporary occasionwear.
The campaign features a runway-style film that presents the Excalibur range as statement pieces, highlighting dual-tone Pink and Teal colourways.
The campaign features players including Virat Kohli, Rajat Patidar, and Krunal Pandya.
The film centres on adaptive purification, where the system automatically selects purification modes based on water quality.
The campaign also underlines the product’s key offering. Powered by Philips’ OneBlade technology, the device enables users to trim, edge, and shave with a single tool, reducing the need for multiple grooming products.
The film begins like a conventional cricket commercial, with a full production setup and Jaideep Ahlawat in the director’s role.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
As part of the agreement, JioHotstar will serve as the exclusive home for HBO Max in the country.
The initiative is designed to extend the brand’s presence beyond traditional entertainment formats into interactive digital engagement.
The campaign has been conceptualised by WPP Open X, led by VML.
The event featured participation from badminton player PV Sindhu, while cricketer Harmanpreet Kaur attended in support.
The campaign focuses on challenges linked to heat, sweat, and hygiene, highlighting the prevalence of persistent skin infections and their impact on everyday life.
The collaboration will focus on product innovation as well as expanding the brand’s presence in women’s sports.
The campaign introduces Bluetyga’s new offering as a breathable, Next Gen SunGard UPF 50+ certified jacket designed to block over 98 percent of harmful UVA and UVB rays.
The campaign places Chopra at the centre, where she speaks directly to the camera, reflecting on her life journey, professional milestones, and creative outlook.
The Crocs x LEGO collection builds on a multi-year global partnership between the two brands, centred on creativity, individuality, and self-expression.
The range includes slogan T-shirts, tops, co-ord sets, and denim styles designed for everyday wear.
Timed alongside the Indian Premier League, the campaign leverages one of India’s largest media consumption periods.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
The brand said Panday represents its evolving positioning in India, aligning with younger audiences through a mix of aspirational and accessible appeal.
The film builds around the idea of Rohit Sharma “protecting the garden,” a reference that has gained traction as a fan-favorite internet joke.
The initiative is designed to address a common consumer insight that promises are often made but not consistently delivered.
The collection was made available to Hanna Rewards members on April 7, followed by a wider public release on April 8.
The product is designed to appeal to gamers looking for a futuristic aesthetic, drawing visual cues from Night City, the setting of the game.
The collection is currently available across select retail stores in India as well as on the brand’s official website.
The sets are available for pre-order starting today and will be released globally across LEGO stores on August 1.
As part of the agreement, the brand will feature on the team’s match apparel throughout the tournament.
The partnership brings together elements of sport and style, with Shreyas Iyer representing the brand’s contemporary aesthetic.
The campaign features players from Chennai Super Kings, including MS Dhoni, Ruturaj Gaikwad, and Urvil Patel.
The move reflects P•TAL’s focus on building long-term collaborations that contribute to product innovation and brand storytelling.
The partnership will be supported by an integrated campaign across print and visual media, scheduled to roll out in April.
Panday will feature in the campaign and contribute to content across Limca’s social media platforms, including Instagram.
The association is aimed at enhancing Myntra’s engagement with younger consumers while expanding its reach across metro cities and emerging markets.
The company aims to build stronger engagement through storytelling and contemporary brand communication.
The campaign will be rolled out across digital platforms, social media, and on-ground activations throughout the Indian T20 League 2026.
The long-term partnership reflects ZOFF Foods’ approach to consistent brand building, with a focus on trust, quality, and consumer reliability.
The COMET x NARU sneaker reflects a shared origin and design-led approach, combining elements from both brands.
The showcase at Paris Fashion Week was styled by Art Sparrow, who brought a couture-focused perspective to the presentation of the collection.
The collaboration brings together the brand’s design philosophy and Jurel’s on-field persona.
The initiative comes amid low levels of physical activity and limited gym adoption in India.
he initiative aims to address the challenges faced by modern parents navigating between traditional advice and evolving digital influences.
Mandhana will feature in campaigns promoting the Comfort Range, with the brand continuing to build its positioning around comfort-led hygiene solutions.
As part of the collaboration, Pluckk introduced an on-ground experience zone at the venue, where players and attendees were offered product sampling.
The partnership with Arora aligns with the company’s focus on fitness-oriented lifestyles and routine-based wellness practices.
As part of the partnership, the brands have launched two variants, Tender Coconut Naga Chilli and Coffee Fudge Crunch.
The collaboration is part of the brand’s ongoing association with cricket and further strengthens its portfolio of athlete partnerships within the sport.
These games are designed to encourage shared play experiences among friends and family in a living room setting.
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
The launch comes at a time when consumer preferences, especially among younger audiences, are shifting towards relaxed and loose-fitting silhouettes.
s part of the second phase, Vikram Solar has launched a campaign film featuring players Rinku Singh, Rachin Ravindra, and Finn Allen.
The association with Parineeti Chopra aligns with the brand’s focus on young urban parents managing work, personal commitments, and childcare.
The first phase includes billboard placements across 16 cities and more than 55 locations, with further digital and film-led extensions planned.
Skechers will continue to supply performance-focused kits for players, while also launching official merchandise designed to strengthen fan engagement beyond match days.
The collaboration will also feature player-led content, fan engagement initiatives, and match-linked campaigns aimed at strengthening brand recall throughout the season.
To mark the latest edition of the tie-up, bigbasket has introduced a digital campaign rooted in Bengaluru’s cultural context.
He will also be part of Lenovo’s global marketing campaign, which is set to launch in May ahead of the FIFA World Cup 2026.
Beyond stadium activations, the brand will launch an Olio Dugout on Sahakar Marg in Jaipur as a fan engagement hub for IPL 2026.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
As part of the collaboration, Kuku TV has launched the #DhoniWatchesKukuTV campaign, supported by a brand film built around the line “aap Mahi ko dekhte ho, aur Mahi Kuku TV ko.”
The launch aligns with Care Bears’ 2026 theme, “Colors of Caring,” which highlights the role of colour in expressing emotions, individuality, and care.
The campaign also features limited-edition cricket-themed packaging available on quick commerce platforms.
As part of the renewed collaboration, boAt will continue to focus on enhancing fan engagement throughout the tournament.
The Super Mario collection has been introduced in line with the upcoming release of The Super Mario Galaxy, which is scheduled to hit theatres on April 1.
The collection adapts key elements from the film into a range of design-led and giftable products.
The brand film highlights individuals engaged in a variety of activities, including sports, fitness, and everyday routines.
The strategy reflects a move towards tapping into city-specific fandom and deeper team loyalties across India.
The company is positioning itself as a player in the decorative paints segment with a focus on performance-driven products.
The collectible series will be available in three tiers: Black, Silver, and Gold, with each sticker carrying fixed points.
The collaboration is aimed at strengthening the brand’s reach among cricket audiences across India.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
The timing aligns with the expansion of OTT platforms, short-form video, and streaming services, which continue to drive demand for diverse and culturally rooted music.
In addition to merchandise, the campaign integrates a fan engagement element.
The film also showcases popular titles available on the platform, including Black Clover, Blue Lock, and One Piece, as the platform looks to increase engagement among Indian viewers.
The collection brings together sun-protective swimwear, UPF 50+ clothing, and sleepwear designed for comfort and everyday use.
As part of its association with RCB, Scapia will introduce fan engagement initiatives such as the ‘Scapia Royal Entourage’.
The event saw strong participation across all three days, with KidZania Delhi witnessing high engagement levels from both children and families.
The brand will continue as the team’s exclusive Water Purifier and Kitchen Appliance Partner.
The FRIENDS-inspired CRAZE collection brings together elements of pop culture and beauty, tapping into the growing demand for nostalgia-led and collectible product experiences.
The release also incorporates a strong Bengaluru connection through its packaging, designed by artist Paul Fernandes, known for his “Bangalore Pictorial” illustrations.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
As part of the film’s development, King will co-write the screenplay with Tony Award-winning writer Steven Levenson.
The collaboration will also integrate with Oaksmith Style Studio, a platform focused on cricket-led cultural narratives, including player storytelling and fan-centric content.
Titled ‘India Vs Peaceful Sleep’, the campaign draws on recent speculation around Dhoni and the number 8 to highlight the gap between time spent in bed and actual restful sleep.
As part of the agreement, the brand’s logo will be placed on the back of CSK players’ helmets.
The collaboration will focus on expanding access to creative tools for children, with an emphasis on learning, self-expression, and skill development.
The move reflects the growing global recognition of Indian fashion labels and their ability to blend cultural storytelling with contemporary aesthetics.
The initiative reflects a growing trend among brands to leverage blockbuster films as high-attention marketing moments rather than relying on continuous advertising spends.
Under the partnership, Ai+ Smartphone will collaborate with the teams’ platforms to engage directly with millions of passionate cricket fans across India.
The fragrances featured in the campaign are now available across online and offline retail platforms in India.
The new collection showcases bold heels, striking silhouettes, and standout handbags, with Shanaya Kapoor moving through the campaign with effortless poise.
The campaign will be primarily digital, featuring Mohanan as she explains collagen’s role in maintaining skin structure and encourages its consistent consumption as part of daily routines.
The series is expected to delve into previously untold adventures of the Hawkins gang during the winter of 1985.
As part of the partnership, the brand will also gain visibility across team kits, in-stadium branding, and digital content during match days throughout the tournament.
The introduction of Cozi Micro Modal reflects our continued commitment to bringing globally benchmarked fabrics to the Indian innerwear market.”
The campaign film provides a look into Rahul’s off-field life, showcasing routine moments from home settings to match-day preparations.
The narrative draws a parallel with Gen Z—playful on the outside yet strong at the core.
The collection brings together three distinct styles under a cohesive theme.
House of Biryan operates on a tech-enabled model designed to ensure standardisation and consistency across its kitchens.
With GO24, Pexpo also brings in advanced three-layer insulation technology, engineered to retain both hot and cold temperatures for longer durations compared to conventional double-layer bottles.
The partnership begins with a new campaign featuring Bumrah, centred around UNIQLO’s LifeWear philosophy—focused on delivering simple, high-quality, and comfortable everyday clothing.
Additionally, Story TV will acquire the rights to the romantic-thriller series Hello Mini and reimagine it in a vertical microdrama format tailored for mobile viewing.
Each of these moments is represented visually as a line within the jersey’s design. When combined, these lines form the initials “KKR” through abstract linear artwork.
Jaypee aims to utilise the Punjab Kings platform to enhance its brand visibility among cricket fans across the country.
The initiative features two brand films that revolve around everyday situations where families struggle with rising medicine expenses.
One of the highlights from the collection is the Kandy Avantgarde 2, inspired by the abstract works of Wassily Kandinsky.
The partnership will focus on India’s premium home appliance segment.
The brand first challenged traditional perceptions with the launch of its Gold Mouthwash.
The event is expected to attract a wide mix of music lovers and concertgoers who value live entertainment and community-driven celebrations.
To support the brand’s market entry, actor Emraan Hashmi has been appointed as its brand ambassador.
Rather than a conventional collaboration, the alliance has been positioned as a cultural exchange where French modernity meets Indian craftsmanship
Sami will release a series of original non-film singles through Zee Music Company, marking the start of a fresh creative phase.
Scheduled to launch this Saturday, the collection positions Hopscotch among the early players in India’s kids’ fashion segment to translate this cultural moment into apparel for young consumers.
Another highlight is the Protect The Galaxy shower gel, featuring a fragrance blend of blueberry, rose, and apple notes.
To cater to a wide variety of dog breeds, the products are available in sizes ranging from XS to XL, allowing pet owners to find the right fit for different pets.
For McCartney, the collaboration carries a deeper personal meaning tied to her lifelong passion for horses.
The campaign is being rolled out across digital and social media platforms, aiming to connect with younger audiences through a mix of pop culture recall and everyday relevance.
Conceptualised to amplify cricket’s high-adrenaline energy, the campaign uses the brand’s distinct sound to differentiate the intensity of each strike.
The company noted that the association is closely aligned with its renewed focus on training, discipline, and high-performance sport within the Indian market.
Season 12 of the ISL commenced on 14th February and is scheduled to conclude on 17th May.
ISGL will gain access to Chennaiyin FC’s logo and player image rights, opportunities for player engagement, and key media-facing inventory, enhancing the league’s visibility and engagement with fans.
A multiple Grammy and BRIT Award winner, she has amassed billions of streams worldwide and established herself as a defining voice in contemporary pop culture.
The adidas x Audi Revolut F1 collection is divided into official teamwear and a lifestyle-focused fanwear range, both maintaining high standards of quality, comfort, and design.
As part of the agreement, the two brands will execute a comprehensive campaign throughout the season, centred on digital-first storytelling, in-stadium activations, and fan-driven experiences.
The collaboration with DWC has played a key role in scaling access to the watches.
As part of the collaboration, Times Prime members who choose an annual Crunchyroll subscription will receive a complimentary two-month trial.
Spanning 100 square metres and accommodating 65 guests, the café reflects the brand’s identity under the MF Brands Group umbrella.
This concept comes alive in a newly released campaign film set around a fictional press conference featuring Marvel cosplayers.
The campaign features Indian cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, tapping into the country’s deep-rooted passion for cricket.
The range reimagines the epic storytelling, legendary creatures, and heroic characters of Dungeons & Dragons into an interactive and discovery-led toy format.
The newly launched range incorporates skincare-focused ingredients such as Pure Hyaluronic Acid, Vitamin C, and Pro Vitamin B5.
As part of the collaboration, Healthy Master has introduced a digital and social media campaign titled ‘Match Buddy’, timed with the ongoing cricket season.
The upcoming toy range will reflect Salish’s distinctive identity, combining trend-driven aesthetics with lifestyle-inspired features and collectible elements tailored for kids and tweens.
Gamers will also have the option to select him while playing as part of the Rajasthan Royals lineup within the app.
At the heart of the campaign is Colgate Visible White Purple, a toothpaste that has attracted attention for its distinctive purple hue.
The collaboration brings together two Bengaluru-rooted institutions with longstanding ties to the city.
The campaign is being executed across India, aiming to deepen local fan engagement by blending everyday dining occasions with cricket celebrations.
The Dalmore is currently ranked among the fastest-growing top 10 global malt brands in the ultra-premium and prestige segment, reinforcing its growing appeal among luxury whisky consumers.
These participants represent a wide spectrum of cinematic, television, animation, and publishing properties with established international credentials.
The campaign comes amid a sharp rise in anime consumption across age groups in the country.
Through this initiative, ASICS aims to further strengthen India’s growing running ecosystem while celebrating its Japanese heritage.
To commemorate the milestone, Fratelli Vineyards partnered with Manish Malhotra to create a bespoke presentation for the bottle.
Through a stripped-back visual treatment, the campaign highlights the joy of eating without rules or restraint.
The campaign will be amplified across digital platforms, social media and in-store touchpoints, supported by product-focused films, retail storytelling and influencer partnerships.
Inside the compact, collectors will find five mini dolls along with show-inspired accessories.
Comprising 793 pieces, the set recreates the Aston Martin Vantage GT3 with real metal components, reflecting the aerodynamic styling, wide stance, and motorsport engineering of the original race car.
As part of the partnership, ASICS has introduced the GEL-CUMULUS 28 as the hero performance running shoe for the upcoming marathon.
Throughout the 2026 season, Skybags will be closely integrated into CSK’s fan engagement initiatives.
WildBrain serves as the exclusive distributor of the single-IP “Pokémon” FAST channel through its partnership with The Pokémon Company International.
Following the success of several sold-out drops, Miffy has also returned with the premium children’s apparel brand Hanna Andersson.
Building on the success of its earlier release, the new collection revisits fan-favourite motifs while introducing fresh silhouettes and updated styles.
The video begins with Khushi and Orry ditching a party in favour of a cosy night in.
The first set from the partnership will be available for pre-order this spring, with more sets scheduled to roll out in 2027.
The collaboration represents Hasbro’s continued focus on revitalising legacy franchises, with the new merchandise line drawing inspiration directly from the film.
The partnership positions love as imperfect, emotional, and rebellious—challenging the glossy narratives typically associated with the occasion.
Underwoman is set to roll out across digital and social platforms, along with marketplace partners including Nykaa, Myntra, Amazon, and Blinkit.
The narrative then pivots to introduce Mamaearth’s rosemary-infused shampoo as a solution, concluding with Sreeleela reappearing with fuller-looking hair.
PUMA has been RCB’s official kit partner since the inception of the Women’s Premier League and has remained closely aligned with the team’s growth.
The partnership with Suryakumar Yadav is rooted in strong audience alignment and shared values.
Inspired by the world of Bridgerton, the collection positions authenticity as the true “talk of the ton,” combining cultural storytelling with everyday care rituals.
As part of the initiative, the brand has launched a new film set against a warm breakfast-table backdrop.
The campaign film brings Ananya and Lakshya together in a series of playful, easy-going moments, underscored by the brand’s iconic Hide & Seek tune.
Instead of following a conventional advertising structure, the film leans into repetition and cultural familiarity to leave an impression.
The branding will also feature across stadium assets during RCB’s home matches, reinforcing the company’s visibility among cricket fans nationwide.
At the heart of the Primal Stance Mat is a striking visual narrative—a tiger depicted not in motion or aggression, but in stillness.
Inspired by Marvel’s iconic superheroes and powered by Gritzo’s science-led nutrition approach, the range extends beyond just food products.
The blend of strong business leadership and star power underpins the team’s dynamic, performance-led identity.
The announcement follows RCB’s championship victory in the 2025 season and builds on Nothing’s sponsorship of the team in the previous year.
As part of the association, the brand will design and supply the official playing jerseys for the team throughout the tournament.
With the show reaching audiences worldwide, the collaboration aimed to send a few fans on journeys of their own, enabled through Goibibo’s travel offerings.
The new lipstick range is formulated with serum-level hydration. "Infused with Hyaluronic Acid and a nourishing oil blend, the formula delivers 8-hour plumping moisture.
The agreements significantly strengthen Interparfums’ licensed fragrance portfolio and underscore its long-term growth strategy in the global beauty market.
Disney takes centre stage this season with six all-new collections inspired by beloved characters and cultural moments.
The campaign film opens inside a police station, with Malaika questioning the reason behind her detainment.
Indian cricket captain Rohit Sharma leads the campaign, appearing not in his on-field role, but as a fellow fan urging audiences to become part of the movement.
All products in the collection are vegan, cruelty-free, dermatologically tested, and IFRA certified.
Marketed and retailed by Titan Company, Xylys is known for its blend of Swiss-made and Swiss-movement engineering paired with modern design aesthetics.
Inspired by Leezu’s cult-favourite Dilbar massager, Dil-Bar takes the form of a carefully crafted chocolate bar.
The first original release to emerge from the partnership, One Night of The Traitors, is set to launch across multiple international territories.
Through this collaboration, Kushals aims to deepen its connection with fashion-forward consumers in the South.
The association coincides with the launch of the brand’s new digital film titled ‘Designed for Indian Hair’, which highlights Philips’ India-first approach to hair styling innovation.
Positioned as a high-stakes competitive format, Good Game offers prize money of Rs 1 crore to the winner.
Over the past year, the partnership has played a key role in improving brand visibility and recall for ixigo Trains.
Gameplay centres around finding hidden keys scattered across the house, with guidance from Bluey and her family to unlock new rooms and spaces.
Developed by EiPi Media, the film leverages the presence of RCB Women players to establish parallels between consistency on the field and precision in solar technology.
Scheduled to go on sale from July, the POP! Vinyl “Bluey” range will feature characters from the animated series that have resonated strongly with audiences across age groups.
The brand has also confirmed that the collection will be extended to include swimwear later this spring.
A multi-award-winning brand, Denman Professional operates across more than 30 countries and is sold in over 60 markets globally.
Designed as a seven-day winter-themed experience, the event follows Paddington as he receives a surprise parcel from Aunt Lucy packed with seasonal gifts.
The campaign is anchored on Jio Hotstar, where the brand comes on board as a co-presenter, and is further amplified through YouTube and multiple social media platforms.
Through a dedicated page on the ZILO app, Anaita will showcase personally curated edits across a wide array of brands.
This partnership is H&M’s debut foray into beauty collaborations and e.l.f.’s first venture into fragrance.
The partnership comes at a time when Red Chief is actively scaling its portfolio beyond its core strengths.
Reebok’s new global marketing campaign, “Born Classic. Worn for Life,” marks the beginning of this refreshed chapter for Reebok Classics.
The association is set to begin in January 2026, with Ranbir Kapoor joining PNG Jewellers as a brand ambassador alongside its existing brand face.
a 30-minute documentary special titled “Disney Princess: Create Your World – Mattel and Viktor&Rolf” will premiere on Hulu and ABC Owned Television Stations’ digital platforms beginning March 24, 2026.
The development signals Ford’s return to the Formula 1 championship after a hiatus of more than two decades.
The collection is set to launch in March and will be available on Loungefly.com as well as through select global retail partners.
The partnership covers a full season run across Sony TV as a Co-Powered Sponsor and Sony LIV as a Co-Special Partner and will be active from January to March 2026.
As a Co-Powered By partner, Vinod Intelligent Cookware is showcasing its wide product portfolio throughout the show.
As part of the association, all 120 matches of World Pickleball League Season 2 will be streamed live and on-demand on Sony LIV.
To celebrate the launch, GANNI and Disney have also introduced a collector’s fanzine, created in collaboration with Chaos and illustrated by Disney.
Launched in 2020, BRAVee was introduced as a strategic extension of the House of Beauty master portfolio by founder Vibhuti Arora.
Bringing together two brands aligned on quality, taste, and everyday indulgence, the partnership positions Wild Date’s clean-label offerings as a natural fit for café consumption.
SUNROOOF’s technology recreates the effect of real daylight indoors, addressing design limitations without structural changes.
As the partnership moves into another season, bigbasket is turning the spotlight toward women’s cricket and its rapidly growing influence in India.
The campaign film features RCB players Smriti Mandhana, Richa Ghosh, and Shreyanka Patil interacting with aspiring cricketers during training sessions and coaching drills.
For Kati Patang Lifestyle Limited, the Motoverse edition represents a step forward in building a community-led lifestyle brand grounded in shared experiences.
The films conclude with a sharp line that encapsulates both the brand’s point of view and the product’s attitude: “Undiplomatically Delicious.”
The collaboration will be activated across out-of-home, print, and digital platforms, as well as select cultural spaces.
Across categories, the designs focus on themes of friendship and celebrating life’s everyday pleasures.
These collaborations help brands tap into new audiences, strengthen emotional recall, and stay relevant in a market driven by innovation, community, and experience.
The lineup features characters including Hello Kitty, My Melody, and Kuromi, paired with Sweethearts’ signature playful messages.
As part of the activation, curated kits featuring a Pigeon Air Fryer along with a selection of Godrej Yummiez frozen snacks were distributed to mothers across the country.
Under the partnership, Malaysia Airlines will explore fan engagement initiatives and co-branded activations with the team.
Expanding beyond footwear, Kith and ASICS have also collaborated on a Loyalty-exclusive apparel and headwear lineup.
Running through January 25, the seventh anniversary puzzle event invites players to collect memory fragments by participating in UNO matches.
Each balm is packaged in a miniature replica of a Liquid Death can and contains e.l.f.’s flavored Squeeze Me balms.
The partnership was unveiled at a launch event held at Solaire, BKC, where nostalgia, fashion, and fandom came together in an immersive setting.
Moore is an Academy Award–nominated actor, producer, and New York Times bestselling author, with a career spanning several decades across film and television.
Set to hit shelves in March, the range features a variety of character-led water-play toys, including water squirters, pouring toys, and a water-play pipe set inspired by iconic Super Mario elements.
The collection includes nine individual items featuring 65 unique print and colour variations, allowing players to create hundreds of distinct looks.
The collaboration brings together two brands united by a shared belief in confidence, individuality, and a modern Indian identity.
Herbalife will support elite players by highlighting the importance of science-backed nutritional products in enhancing performance, endurance, and recovery.
The model incorporates design elements that reference textures and shapes associated with the era, bringing visual creativity to a performance-driven silhouette.
The initiative is aimed at ensuring women commuters have convenient and dignified access to period care products while travelling.
This season sees the return of two cult favourites—the T80 Watch Gift Set and the T80 Ring Watch—reintroduced in a classic gold-tone finish.
Faber-Castell India will roll out Chhota Bheem–themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels, and specially designed creative bundling kits.
The first drop under the partnership will debut The House Black vs. House Green Collection, created with meticulous attention to detail and premium workmanship.
The episodes blend behind-the-scenes moments with immersive visuals of landscapes, species, and habitats.
The footwear range is designed to support athletes both before and after competition, aligning recovery and preparation with mental focus.
The campaign spotlights Gill as he demonstrates the mindset behind Nike Mind, which focuses on helping athletes remain present during periods before and after competition.
Drawing inspiration from the ancient desert landscapes of Mleiha and Faya, the collection reimagines the traditional rug as a medium of storytelling, memory, and cultural reflection.
The partnership reinforces the brand’s focus on skinimalism and science-led skincare solutions tailored to evolving Indian consumer preferences.
The partnership aims to introduce anime to newer audiences beyond its traditional fanbase while deepening engagement with existing viewers.
Each piece is designed for easy mix-and-match dressing, transitioning seamlessly from school days to weekend outings.
This partnership brings together XREAL’s experience in designing lightweight XR hardware and ASUS ROG’s advanced gaming display capabilities.
UMG will launch a series of artist activations on Roblox in the coming months, beginning with Stray Kids, who are signed to JYP/Republic Records.
Through this collaboration, Titan Eye+ will integrate PhotoFusion X photochromic lens technology by ZEISS across its lens designs and retail network nationwide.
The crossover brought together two of the most influential preschool entertainment franchises, extending their reach across digital music and video platforms during the holiday season.
This partnership marks a continuation of Mirza’s longstanding association with Lotto, which began when she was 19, as a young athlete making her mark both on and off the court.
The platform was unveiled at the Consumer Electronics Show (CES) 2026, marking what the company described as a major evolution of the LEGO System-in-Play.
Under the partnership, Thakur will appear in Carlton Wellness brand films, digital campaigns, experiential activations, and property launches.
Currently, 14 adidas partner football clubs are featured in FIFA Super Soccer as part of the adidas Football Festival, a four-week activation.
The Glow in Motion collection is crafted from 925 sterling silver using CNC cutting technology.
Nuvana’s association with the World Tennis League signals its growing engagement with elite sporting platforms and environments driven by performance excellence.
The film draws inspiration from the real-life bond of legendary couple Shabana Azmi and Javed Akhtar, portraying an intimate, thoughtful conversation between two people who are deeply connected yet wonderfully different.
The experience was further amplified with snake-themed stickers, specially curated audio jingles inside cinema washrooms, and ushers sporting themed accessories to add to the immersion.
The holiday programming comes at the close of a landmark year for RWS Global.
The campaign also highlights artwork created by children, which appears across Happy Meal boxes and promotional materials, celebrating authentic creative expression.
Built for performance as well as display, the decks introduce classic Australian literary icons into the skateboarding world.
Positioned as a distinct, contemporary brand, Litestyle by PNG operates separately from PNG Jewellers’ traditional retail identity.
The Playboy Energy Drink features 200mg of caffeine, Vitamin B-Complex, and L-Carnitine, while containing just 30 calories per serving.
Shot with a gentle and relatable tone, the film captures Kapoor unwinding and dancing freely during her ‘me time’.
The Pop! figures are now available for purchase on Funko.com, making them easily accessible to fans and collectors worldwide.
As part of the agreement, the beauty brand will gain prominent visibility across both on-ground activations and broadcast platforms throughout the season.
The new FIFA title will be part of Netflix’s growing portfolio of TV-playable games, and further details are expected to be revealed in 2026.
The campaign leverages Aoora’s strong fan base and growing influence among Indian youth, focusing on short-form, music-driven content.
As part of the agreement, Hyundai Motor will gain extensive marketing and activation rights across various ICC events, including the Men’s Cricket World Cup 2027.
The collaboration is aimed at deepening consumer engagement while further shaping the brand’s fashion, lifestyle, and fitness positioning in India.
The collaboration marks the introduction of Pond’s Anti-Blue Light UV Miracle, a next-generation sunscreen designed to meet the demands of today’s screen-heavy lifestyles through a high-impact experiential launch.
DC Shop has also released a premium poster featuring the film’s teaser artwork, showcasing Milly Alcock as Supergirl/Kara Zor-El.
The LiteString Tennis Collection forms the highlight of the festive launch with its functional innovation tailored for long days and extended celebrations.
Additionally, the planter will be available as official Ikkis merchandise exclusively on IGP for a limited period.
Within the experience, players step into the role of makeup artists preparing characters for important life moments.
The Comet x Peanuts lineup reimagines Snoopy’s timeless charm through two limited-edition footwear designs that reflect imagination, aspiration, and the joy of dreaming beyond boundaries.
Frido will provide Soorma Hockey Club’s squads with its range of comfort and orthotic solutions aimed at aiding players during training, competition, and recovery phases.
Hrithik Roshan’s arrival introduces Ferrero Rocher into the scene, with visuals shifting to gold accents and softer hues, reflecting the brand’s signature identity.
Crafted as a dynamic, digital-first initiative, the campaign blends style, innovation, and performance while leveraging Sahher Bambba’s strong connection with Gen Z and millennial audiences.
The league also features Sachin Tendulkar as an investor, brand ambassador, and core committee member.
The collaboration aims to reinforce OSN’s focus on authenticity, scientific credibility, and performance-driven nutrition while inspiring consumers to adopt healthier, fitness-led lifestyles.
Its product lineup includes a daily nutrition drink, zero-sugar electrolytes, and protein wafers designed for consumers prioritising sustainable health routines.
Themed “Design for a Better Tomorrow – Shaping Futures,” the initiative attracted more than 700 submissions from across the world, encouraging designers to merge artistic expression with environmental awareness.
The new collection follows the response to the first release and continues to bring game-inspired designs into the combat sports and athleisure retail space.
The launch forms part of Wrangler’s ongoing efforts to engage new audiences through selective brand partnerships while reinforcing its core identity in denim and casualwear.
Dream Theatre will work closely with best-in-class partners across categories to expand Mattel’s licensed merchandise footprint.
Each piece in the collection is crafted to balance charm and elegance, while maintaining the performance standards that define the Sheaffer brand.
Coverage will feature studio shows, expert panels, and highlight packages, providing a comprehensive viewing experience for tennis enthusiasts.
On Day 1 of the event, Shaily Mehrotra, Founder & CEO, Fixderma, took part in a panel discussion alongside actor Isha Koppikar.
The limited-edition eyewear comes in officially licensed Fallout collector’s packaging and includes a custom protective case, microfiber pouch, cleaning cloth, and a 12-month warranty.
Under the agreement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama through a pre-agreed pricing framework.
The partnership focuses on promoting clean ingredients and consistent, mindful consumption as the foundation of long-term wellbeing.
The collaboration made its debut at a private launch event hosted at Miu Miu’s recently reopened New Bond Street flagship store in London.
Under the expanded partnership, F1 TV Pro and F1 TV Premium subscriptions will be made available exclusively via FanCode in India.
As part of the collaboration, 36 Decathlon Playgrounds are now live on the Playo app and website, enabling players to book slots up to 20 days in advance.
The ARIAS × Shisenfox Eyewear Collection is built on a shared vision of thoughtful design, comfort-led engineering, and modern aesthetics.
The Converse x NARUTO SHIPPUDEN collection features four Chuck Taylor All Star iterations, each inspired by one of the anime’s most dynamic characters—Naruto, Sasuke, Gaara, and Kakashi.
The collaboration was officially marked with an exclusive unveiling at Barista’s flagship café in Vasant Vihar, New Delhi.
Inspired by the brand’s award-winning bestseller, known for its warm and indulgent aroma, the limited-edition ice cream translates familiar scent notes into flavour.
With products that deliver nourished lips, glowing skin, sleek hair, and quick glam, the curated lineup helps users transition effortlessly from a sleepy morning to full festive glam.
As part of the partnership, Prada Group, LIDCOM, and LIDKAR will jointly establish local training programmes inspired by the Prada Group Academy model.
The holiday lineup includes a variety of drinks designed to bring comfort and joy.
The event brought together industry insiders, with Brand Ambassador Palak Tiwari joining as the star guest.
As part of the collaboration, Bisleri branding will feature on team kits during bilateral series, ACC competition,s and ICC tournaments.
The drop arrives just in time for the holiday season, bringing nostalgic storytelling and bold design together in a playful new lineup.
The 2.0 edition enhances the experience with exclusive apparel and accessories representing all four Hogwarts houses.
The global tennis spectacle has previously captivated audiences in the UAE for three seasons and is now set to enthrall Indian fans with world-class action.
At the core of the launch is a collection designed specifically for Indian kitchens.
The collection features four thoughtfully curated boxes that pair The Body Shop’s iconic skincare and body care products with indē wild’s popular essentials.
Under this partnership, the brand will provide premium official team apparel across a range of sports categories for both universities.
The campaign aims to address a growing concern among those who undergo hair transplants—uncertainty about why hair fall continues despite the procedure.
Panday’s rising profile, following his success in Saiyaara, brings authenticity, youth appeal, and a spirit of individuality that aligns with the brand’s heritage and the launch of the H-D X440 T.
Each watch in the series draws heavily from the design language of Ducati motorcycles.
Drawing inspiration from three iconic Rolling Stone covers that spotlighted Marley, the collection captures defining milestones from the musician’s storied career.
The partnership reinforces Nuvana’s commitment to shifting India’s wellness outlook from reactive health fixes to long-term optimisation.
Set to release on 5 December 2025, the partnership aligns the brand with the film’s narrative themes, reinforcing Pexpo’s focus on durability, wellness, and responsible consumption.
The collection made its debut at Motoverse 2025, Royal Enfield’s annual festival that celebrates its global riding community and the vibrant subcultures of motorcycling.
As the official Sports, Fitness & Recovery Partner, DriveFITT aims to strengthen the team’s competitive edge while contributing to one of India’s fastest-growing sports.
The lineup will appear in a newly created six-part ad film series titled ‘Power On. Limits Off.’, designed around the launch of the OnePlus 15R and OnePlus Pad Go 2.
Conceptualized around the core theme “Thermocool, India Ka Naya Andaaz,” the TVC captures the evolving tastes and style sensibilities of modern India.
The association felt natural and creatively aligned, given the film’s vibrant, youthful tone and its glamorous female cast.
As part of the celebration, Carlsberg India crafted an immersive fan evening that mirrored the camaraderie and thrill of a match night at Anfield.
As a token of encouragement, Lava awarded five units of its latest performance powerhouse, the AGNI 4, to the winning team.
Prakash Hospital will oversee all healthcare and emergency response operations during the championship.
The collaboration also extends into a lifestyle crossover with a John Jacobs x Urban Jungle campaign that frames the collection through a premium fashion lens.
Debuted on December 1, the series reimagines Disney’s iconic Mickey & Friends characters through the artist’s vibrant pop-art aesthetic.
The lineup spans a range of apparel, including sun-washed fleece, a satin-trimmed jersey with embroidered accents, and graphic-heavy T-shirts and hoodies.
The partnership comes as Panasonic accelerates its vision to become a leading HVAC brand in India.
The 14-piece collection features a range of apparel and bags, including a reversible windbreaker, jerseys, wovens, a crossbody bag, hoodies, and more.
Set against a stark desert backdrop, the campaign film follows Shah Rukh Khan as he makes his way across a towering dune, where shifting sand reveals a buried eyewear frame.
The association is rooted in a mutual belief that movement goes beyond the physical, serving as a personal and expressive journey.
By teaming up with one of the IPL’s most prominent franchises, Sprite aims to boost its visibility among Gen Z and cricket-first audiences.
The campaign film captures intimate, familiar interactions that reflect understated yet meaningful emotional moments in daily life.
Launched in 2023, the Tata WPL has swiftly enhanced the stature of women’s cricket in the country, bringing together leading domestic and global players on a single premier platform.
Showcasing more than 300 items, the MINISO | Disney’s Zootopia Collection includes collectible toys, homeware, stationery, and accessories designed to infuse everyday essentials with the charm of Zootopia.
The collection aims to position eyewear as a bold fashion accessory for Gen Z and OTT-driven audiences.
adshah has crafted a bespoke collection that blends his distinct creative identity with MAYBACH’s timeless heritage.
With Pokémon UNITE’s growing popularity and a rising competitive base in India, the 2026 season aims to strengthen the pathway from local champions to international contenders.
The collaboration promises an exciting twist to dessert experiences, offering flavours designed to charm every chocolate lover.
Positioned as a collaboration between two performance-driven brands, the alliance will integrate the HELL ENERGY DRINK logo on the back of Punjab Kings players’ helmets and caps.
The apparel range includes a cropped baby tee and a relaxed hoodie with matching sweatpants, crafted from plush fleece and accented with whimsical bows and cheerful graphics.
The collection reinforces Go Colors’ commitment to shaping the landscape of contemporary bottomwear in India.
Marie Claire, which reaches over 97 million women globally through its leading media platforms, has more than 45 years of selective licensing experience across diverse categories.
The limited-edition store allows fans to browse and purchase Stranger Things merchandise using hand gestures, inspired by the on-screen powers of the show’s protagonist.
Each piece is thoughtfully crafted to capture the excitement and wonder of exploring Minecraft’s virtual landscapes.
The deal also grants Warner Music India exclusive rights to distribute all upcoming Ultra Music releases for the duration of the partnership.
Gupta was welcomed by senior leaders from Ospree and Pernod Ricard Middle East, including Commercial Director Vincent Duchiron and Marketing Director Neha Jabbar.
The film leverages the on-screen pairing of Tanuja and Kajol to reinforce the message that Kellogg’s Muesli is relevant for all age groups.
Designed to create engagement both in-store and online, the campaign will be rolled out across KFC restaurants nationwide.
The latest finish is now available for both the kid-sized Fender x Loog Stratocaster and Telecaster models.
“Stranger Things” Season 5 will be released in three volumes, giving viewers a structured and suspense-filled conclusion.
At the core of the product is Banila Co's Micro Capture Technology, intended to offer deep cleansing without compromising the skin barrier.
The collaboration features three standout pieces: a mini backpack, a wristlet wallet, and an ear headband.
The Marvel comic behind the collection was written by Stephanie Williams, with art by JL Giles and colors by Chris Sotomayor.
The BLVCK x UFC collection features a range of lifestyle and performance pieces designed to balance style, comfort, and functionality.
The collaboration aims to leverage Janhvi’s broad appeal to strengthen Avvatar’s presence among young consumers, sportspersons, fitness enthusiasts, and working professionals.
The first release includes over 100 unique Formula 1-inspired Elite Action cards in various colors and special edition foil variations, totaling more than 1,000 unique cards.
The partnership officially authorizes GKB Opticals to retail Dior Eyewear, reflecting the brand’s legacy of curating luxury optical experiences.
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