The limited edition is available exclusively in Global Travel Retail, with the Mumbai promotion running through November. Additional activations have also launched across key hubs, including Dubai, Delhi, Abu Dhabi, Qatar, Bahrain, and Oman, along with listings at other major regional retailers.
Chivas X Gaurav Gupta Limited Edition Debuts at Mumbai Airport
Pernod Ricard Global Travel Retail and Ospree Duty Free hosted celebrated Indian couturier Gaurav Gupta for the VIP opening of a high-impact brand activation at Mumbai International Airport’s Departure zone. The event follows the October announcement that Chivas Regal had launched a global partnership with the designer for two limited edition releases – the travel retail exclusive Chivas Regal XV and the Chivas Regal 12 Year Old.
The standout activation, centred on the Chivas Regal XV Gaurav Gupta travel retail exclusive limited edition, showcases the bottle’s opulent gold palette through a luxurious showcase. The space features a dramatic display of one of Gupta’s couture gowns – the kind of sculptural, statement-making pieces worn by global icons including Beyoncé, Cardi B, Megan Thee Stallion, Aishwarya Rai, and Deepika Padukone.
Bringing technology and luxury together, the installation introduces an innovative AI-powered Virtual Dressing Room that lets passengers explore and digitally ‘try on’ looks from Gupta’s collection. The feature delivers an immersive experience that elevates the travel retail environment at the airport’s T2 Departures.
Gupta was welcomed by senior leaders from Ospree and Pernod Ricard Middle East, including Commercial Director Vincent Duchiron and Marketing Director Neha Jabbar. He arrived at a red carpet moment, accompanied by models dressed in his signature sculptural couture, making a dramatic entrance through the duty-free zone.
After a brief address, the designer officially inaugurated the space with a ribbon-cutting ceremony, followed by a walkthrough of the activation and a bottle-signing session for shoppers purchasing the exclusive edition. The celebrations concluded with a special cake presentation marking the collaboration.
The Chivas Regal XV x Gaurav Gupta Limited Edition embodies contemporary luxury with a gold-treated bottle design and packaging that melds Indian heritage motifs with a bold, modern aesthetic. The edition reflects the rich character of the Chivas Regal XV blend and invites whisky and fashion connoisseurs alike to experience a collectible with artistic significance.
Neha Jabbar, Marketing Director, Pernod Ricard Middle East said, “We’re thrilled to partner with Gaurav Gupta and Ospree Duty Free here in Mumbai for the launch of our limited edition Chivas XV, brought to life through a fully immersive in-store experience. This travel retail exclusive celebrates creativity, culture, and modern luxury - offering travellers a collectible expression of an iconic whisky in time for the festive season. I invite all passengers passing through to step into the activation and discover a uniquely crafted moment that brings Chivas XV Festive Edition to life in a memorable and meaningful way."
Ospree’s spokesperson commented, "It is our pleasure to offer this special design-led limited edition to anyone travelling through Mumbai International Airport and encourage them to take time to enjoy the fun interactive retail entertainment on offer. This partnership is a vibrant celebration of bold creativity, Asian heritage, and, of course, the original luxury blended Scotch whisky, which is so popular in this region, and we extend our thanks to all those who have helped make it happen. We at Ospree Duty Free strive for offering world class experiences to our shoppers, and this collaboration is a reflection of this paradigm.”
Bonus Names Nikhil Nayyar Regional Director for Middle East and India
Promotional marketing and loyalty solutions company Bonus has expanded its presence in the Middle East and India with the launch of a regional office in Dubai and the appointment of Nikhil Nayyar as Regional Director for the Middle East & India.
The new office, located at IFZA Business Park in Dubai, will serve as the company’s operational and commercial hub for the region, enabling it to support brands across the GCC and the Indian subcontinent.
With over 25 years of experience and campaigns active in more than 55 countries, Bonus specialises in promotional marketing and loyalty programmes. Through its Dubai hub, the company plans to offer integrated services including campaign strategy, creative development, licensed intellectual property, production, and digital engagement solutions.
The expansion comes as the Middle East and India continue to emerge as significant consumer markets, supported by evolving retail ecosystems, rapid growth in quick-service restaurants, and increasing competition among brands for customer engagement and loyalty.
Josep Porras, CEO and Managing Director, Bonus said, "The Middle East & India represent a tremendous opportunity for us. Brands in these region are ambitious, consumer engagement is evolving rapidly, and the demand for distinctive, memorable promotional experiences is growing. With Nikhil leading our efforts on the ground, we are well-positioned to build lasting relationships and deliver the kind of impactful campaigns Bonus is known for worldwide. His appointment signals Bonus's long-term commitment to the region - not a test, but a conviction."
Nikhil Nayyar, who will lead the company’s regional growth strategy, said the Dubai office would strengthen proximity to clients across both markets.
"Bonus brings something genuinely different to this market. Brands across the Middle East and India are ambitious, and consumers in both regions are increasingly sophisticated. The combination of world-class creative, iconic licensed IP and Bonus's own production infrastructure means we can deliver campaigns that truly stand out - at speed and at scale. Having a dedicated hub in Dubai means we can be genuinely close to our clients on both sides of the region. I'm proud to be leading that charge," shared Nikhil Nayyar.
The Dubai office adds to Bonus’s international network, which includes locations in Barcelona, Hong Kong, Milan, and Paris, supporting its efforts to deliver globally connected promotional and loyalty solutions across markets.
Next Story
JW Marriott Onboards Aishwarya Rai Bachchan as Global Ambassador
JW Marriott has named actor Aishwarya Rai Bachchan as its global brand ambassador as the luxury hospitality chain strengthens its global ‘Stay in the Moment’ platform and expands engagement across key international markets.
The partnership aligns with JW Marriott’s focus on holistic well-being and experiential travel. The brand said the collaboration reflects its philosophy of encouraging guests to embrace meaningful, restorative, and mindful travel experiences.
Owned by Marriott International, JW Marriott operates more than 130 properties worldwide, with India continuing to emerge as a significant market for luxury hospitality growth. The company highlighted that Indian travellers are among the fastest-growing outbound luxury travel groups globally, alongside rising demand for premium domestic travel.
Bruce Rohr, vice president and global brand leader, JW Marriott, said, "Aishwarya’s global stature, warmth, and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand. She brings a thoughtful, grounded presence that reflects the way our guests seek to travel – with intention and a sense of connection. As we continue to expand in India and across markets shaped by Indian travelers, this collaboration reinforces our commitment to celebrating presence as the ultimate in luxury experiences."
As part of the collaboration, Aishwarya Rai Bachchan will feature in JW Marriott’s global campaigns across film, print, and digital platforms and participate in brand-led experiences across India and selected international markets.
Aishwarya Rai Bachchan said, "Travel has always been an important part of my life, both personally and professionally. The most meaningful experiences are often the quietest ones, when you are fully aware of where you are and who you are with. JW Marriott’s philosophy of being present and in the moment speaks to that awareness. I am honored to represent a brand that values presence and purpose in equal measure."
JW Marriott said the association reflects its continued commitment to India and its strategy of engaging emerging luxury travellers through travel experiences focused on well-being, reflection, and purposeful hospitality.
Next Story
BoxLunch Expands Merchandise Portfolio with Outdoor Collection
BoxLunch has launched a new outdoor-themed collection featuring apparel and accessories inspired by entertainment franchises as seasonal travel and outdoor activities gain momentum. The collection includes products based on franchises such as Snoopy, Jurassic Park, and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
The newly introduced range includes lightweight apparel, graphic T-shirts, hats, bags, and layering pieces. BoxLunch has also added outdoor-inspired accessories designed for travel, camping, hiking, and everyday summer use.
The collection is aimed at consumers seeking licensed fashion and accessories associated with entertainment properties, while also catering to seasonal outdoor and leisure activities. The products are now available through BoxLunch retail channels.
Next Story
Moonbug Expands Licensing with Carter’s Product Partnership
Moonbug Entertainment has partnered with Carter’s to launch new product collections featuring popular children’s brands CoComelon and Blippi. The collaboration introduces apparel and textile-based products featuring characters from both franchises across Carter’s signature collections.
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
The launch follows Moonbug’s recent announcement that CoComelon will be adapted for the big screen next spring. The new collections are currently available through Carter’s stores and retail channels.
Next Story
Beano Partners with Mr Jones Watches for Dennis the Menace Collection
Beano and licensing agency Bulldog Licensing have partnered with Mr Jones Watches to launch a limited-edition watch celebrating 75 years of Dennis the Menace. The watch design features Dennis and Gnasher moving around the dial while displaying the time. Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters. The launch forms part of Beano’s 2026 celebrations marking the 75th anniversary of Dennis the Menace.
Crispin Jones, Director and Founder, Mr Jones Watches said, “Beano is a true British institution, loved by generations of kids, myself included. As a British brand, we were thrilled and inspired to create a watch to celebrate this milestone for Dennis. It’s been a real joy to work with Beano and bring this watch to life. As we do all the printing and assembly of our watches right here in London, we were able to explore many different options for the design and get to the point where we’ve created something really outstanding that captures the spirit of Dennis and Gnasher!”
Rob Glenny, Executive Director, Kids Community Growth, Beano said, “2026 is Beano’s Year of Mischief, when we celebrate Dennis the Menace turning 10 for the 75th time and the creative mischief he represents: the humor, creativity, and imagination that fuel childhood at its very best. We’re delighted to partner with the brilliant artists at Mr Jones Watches to create something that captures that same playful spirit and reminds grown-ups everywhere that no matter how much time passes, being a kid never gets old.”
Alistair Audsley, Founding Chief Executive Officer, British Watchmakers’ Alliance said, “I can’t think of a better showcase of British creativity and sheer fun than Mr Jones Watches and Beano. Spending time at Mr Jones Watches also makes you realize just how much hand-craft goes into their incredible creations. For the lucky owners, I hope these watches are a daily reminder of Beano’s motto, ‘Growing up can wait!’”
As part of the launch, Mr Jones Watches will host a birthday event for Dennis the Menace at its Covent Garden store on June 6. Beano illustrator Nigel Parkinson is also expected to attend the event and create live illustrations for visitors. The limited-edition Beano watch will be available exclusively through Mr Jones Watches, with only 750 pieces being released.
Next Story
Bombay Dyeing Launches Summer 2026 Collection
Bombay Dyeing has launched its Summer 2026 home textile collection, introducing a new range designed around changing consumer preferences and seasonal home décor trends in India. The SS26 collection features three design themes, including Wonderland Glow, Toda Tide, and Moonmist. The range focuses on bedroom textiles and combines contemporary design with functional home furnishing solutions.
The Moonmist collection is designed around minimal interiors and soft colour palettes. Featuring muted tones and textured detailing, the range is aimed at consumers looking for understated bedroom styling. The collection is priced at Rs 3,199. Inspired by traditional Toda craftsmanship and coastal influences, the Toda Tide collection combines geometric patterns with shades of blue, white, and earthy tones. Designed to balance heritage-inspired elements with modern styling, the collection is priced at Rs 2,999.
The Wonderland Glow collection has been developed for children’s bedrooms and includes glow-in-the-dark bedding designs. Featuring themes such as stars, astronauts, butterflies, aeroplanes, and illustrated characters, the collection is made using 100 percent cotton and non-toxic glow technology designed for children. Prices in the range start from Rs 1,099 and go up to Rs 2,099.
Niraj Kumar, Chief Financial Officer, Bombay Dyeing said, “The summer 2026 Collection reflects our commitment to designing products that seamlessly combine comfort, aesthetics, and evolving consumer lifestyles. Each collection has been thoughtfully developed to cater to different moods and spaces within the modern home, from playful and imaginative designs for children to sophisticated and calming aesthetics for contemporary living spaces. Through this collection, we aim to offer consumers thoughtfully crafted products that enhance everyday living while staying true to Bombay Dyeing’s legacy of quality and trust.”
The Summer 2026 collection is now available across Bombay Dyeing stores nationwide.
Next Story
HELL Energy Drink Joins T20 Mumbai League 2026
HELL Energy Drink has partnered with the Mumbai Cricket Association as the Official Energy Drink Partner for Season 4 of the Nuvama Private T20 Mumbai League and the inaugural Nuvama Private T20 Mumbai Women’s League. The tournament is scheduled to take place from 01 June 2026 to 13 June 2026 at Mumbai’s Wankhede Stadium. A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.
Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED said, “Cricket continues to be one of the strongest platforms for audience engagement in India, bringing people together from across demographics. The Nuvama Private T20 Mumbai League captures that passion and energy perfectly and has established itself as an important domestic tournament with strong local connect. Through this partnership, we look forward to engaging with cricket fans and supporting a platform that brings together established and emerging talent. We look forward to an exciting season ahead.”
The partnership adds to HELL Energy Drink’s sports-focused engagement strategy, while also associating the brand with a domestic cricket platform that supports emerging players in Mumbai.
Rajdip Gupta, Chairman, League Governing Council said, “We are pleased to welcome HELL ENERGY DRINK as the Official Energy Drink Partner for the Nuvama Private T20 Mumbai League. The continued support of leading brands is an important indicator of the growing stature and credibility of the tournament. As we work towards strengthening Mumbai’s cricketing ecosystem and providing a competitive platform for emerging talent, partnerships such as these play a valuable role in supporting the league’s long-term vision and development.”
Organised by the Mumbai Cricket Association, the Nuvama Private T20 Mumbai League is a franchise-based T20 tournament aimed at supporting Mumbai’s cricket ecosystem and providing opportunities for emerging talent. The men’s tournament will feature players including Shreyas Iyer, Suryakumar Yadav, Ajinkya Rahane, Yashasvi Jaiswal, Shivam Dube, Shardul Thakur, Tushar Deshpande and Sarfaraz Khan, alongside upcoming cricketers from Mumbai.
The 2026 season will also mark the launch of the inaugural T20 Mumbai Women’s League, introduced by the Mumbai Cricket Association to support women’s cricket in the city. Players such as Sayali Satghare, Saima Thakor, Humairaa Kaazi, Ira Jadhav, Sanika Chalke and Simran Shaikh are set to participate in the women’s competition.
The men’s competition will feature eight teams including Aakash Tigers Mumbai Western Suburbs, Arcs Andheri, Bandra Blasters, Eagle Thane Strikers, Mumbai South Central Maratha Royals, North Mumbai Panthers, SoBo Mumbai Falcons and Triumph Knights Mumbai North East. The women’s league will run simultaneously with three teams participating, including SoBo Mumbai Falcons, Thane Sky Risers and Aakash Tigers Mumbai Western Suburbs.
Next Story
Juicy Chemistry Expands Organic Beauty with New Collaboration
Juicy Chemistry has partnered with Two Brothers Organic Farms to launch a new skincare collection featuring Lakadong turmeric ghee as a core ingredient. The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
The collection includes a Cold Process Soap Bar and a Rose and Lakadong Turmeric Ghee Lip Balm, both formulated using bilona-crafted A2 ghee infused with GI-tagged Lakadong turmeric sourced from the West Jaintia Hills of Meghalaya. Lakadong turmeric is known for its high curcumin content of 10 to 12 percent, compared to 3 to 4 percent in standard turmeric varieties. According to the companies, the ingredient is recognised for its anti-inflammatory, antibacterial, and skin care properties. The formulations use bilona ghee as a carrier ingredient to support better curcumin absorption into the skin.
The lip balm also contains Bulgarian Damask rose oil, which is used as an active ingredient in the formulation. The companies said the combination is designed to support hydration, skin barrier repair, and help address dryness and pigmentation around the lips. Both Juicy Chemistry and Two Brothers Organic Farms said the collaboration reflects their focus on certified organic ingredients and verified sourcing standards.
“At Juicy Chemistry, we have always said that if it is good enough to eat, it is good enough for your skin. This collaboration makes that principle as literal as it has ever been,” said Megha Asher, Co-Founder and COO, Juicy Chemistry.
Satyajit Hange, Co-Founder, Two Brothers Organic Farms added, “Two Brothers was built on the belief that what you put into your body should be as honest as the people who grew it. Working with Juicy Chemistry feels like a natural extension of that belief.”
The Organic Lip Balm Fortified with Lakadong Turmeric, Ghee, and Rose is priced at Rs 400, while the Cold-Processed Organic Soap Bar Fortified with Lakadong Turmeric, Ghee, and Rose is priced at Rs 499. The products are available on the official website of Juicy Chemistry.
Next Story
SEVA Home Expands Luxury Fragrance Portfolio
SEVA Home has launched ELEMENTAL, a new luxury candle collection inspired by the five natural elements: Earth, Water, Fire, Air, and Space. The collection focuses on fragrances designed around moods, personalities, and individual preferences. According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
The collection includes five variants:
- Earth features notes of fresh greens, aloe, and woody accords.
Water combines melon, lotus, and mineral salt notes.
Fire includes sweet orange, vanilla leather, and patchouli.
Air blends bergamot, white florals, amber, and vanilla.
Space combines patchouli, sandalwood, and ebony.
SEVA Home said the candles are made using 100 percent soy wax and are available in 400g, 800g, and 1000g variants. The products are packaged in glass vessels designed to align with the brand’s home décor aesthetic.
Arushi Agrawal, Founder and Director, SEVA Home said, “With ELEMENTAL, we wanted to explore fragrance as something far more personal than just scent. Each element represents a way of being, and the idea was to create candles that people don’t just like, but instinctively connect with. It’s about finding something that mirrors your energy, your mood, and becomes a part of your everyday life in a meaningful way.”
The company said the collection is part of its broader focus on home fragrance and lifestyle products in India. SEVA Home also stated that for every ten products sold, one cataract surgery is funded in rural Maharashtra through the Samta Foundation. The company additionally works with women from underprivileged communities in its candle-making process.
Next Story
The Devil Wears Prada Returns with Brand Collaborations Across India
Nearly two decades after its release, The Devil Wears Prada is returning to theatres with a sequel, prompting a new wave of brand collaborations and themed product launches in India. Disney Consumer Products has partnered with brands across apparel, accessories, beauty, and personal care categories to introduce collections inspired by the film ahead of the theatrical release of The Devil Wears Prada 2.
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
“The Devil Wears Prada has left an unmistakable mark on fashion and popular culture. With its return, we wanted to honour that legacy by collaborating with brands across categories to create a cultural moment that feels elevated, relevant, and meaningfully tailored for consumers in India,” said Tan Wee, Director, Brand Commercialization.
Apparel Collections
Allen Solly has launched a formal women's wear collection inspired by the film’s visual themes, supported by a campaign linking cinema and fashion. Myntra’s private label Phosphorus has also introduced an apparel range based on elements from the movie, while Bewakoof has released graphic T-shirts featuring references to the film.
Beauty and Personal Care
TRESemmé has been named the official haircare partner for The Devil Wears Prada 2 under a global collaboration. In India, the campaign features Zeenat Aman and Apoorva Mukhija recreating scenes inspired by the film.
Tira Beauty is launching a themed beauty hamper that includes three products, a keychain, and a pouch linked to the film’s branding.
Accessories and Eyewear
John Jacobs by Lenskart has introduced a collection of 26 eyewear styles using the film’s red, black, and white colour palette. The Souled Store is also preparing to launch a themed range of apparel, accessories, and footwear. The collaboration with Diet Coke has also been extended to India as part of the film’s global promotional activities.
Next Story
Bisleri Partners with Patriot for Limited-Edition Packs
Bisleri International has introduced limited-edition packaging in collaboration with the Malayalam action-drama Patriot as part of its regional marketing initiatives in Kerala. The film stars Mammootty and Fahadh Faasil and has generated strong audience interest ahead of its release. The special-edition packs are available in Kerala across Bisleri’s 500 ml, 1 Litre, 2 Litre, and Soda SKUs.
Tushar Malhotra, Director of Sales and Marketing at Bisleri International said, “Consumer engagement today is increasingly driven by culture, entertainment, and shared experiences. Our association with Patriot is part of Bisleri’s larger strategy to build strong regional relevance through cultural integrations that resonate deeply with audiences.”
The limited-edition packs are being distributed through up to 3,000 retail outlets across general and modern trade stores in Kerala. The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms. The themed packs are additionally available through the Bisleri@Doorstep app.
Next Story
Go Colors Expands Prajakta Koli Collaboration
Go Colors has launched the second edition of its MostlySane collection in collaboration with content creator and actor Prajakta Koli. The latest collection focuses on women’s bottomwear styles designed for everyday fashion and casual wear. Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
The collection includes six styles: Ribbon Pants, Denim Paperbag Mini Skirt, Twill Skort, Denim Utility Pant, Cargo Sweatpants, and Cargo Pant. According to the company, the range has been designed around comfort, functionality, and trend-led styling for younger consumers.
Gautam Saraogi said, “MostlySane collection drop 2 is a natural evolution of the story we began with Prajakta. While the first phase established the collaboration, this chapter is about celebrating the collection itself and how strongly it has resonated with young consumers. Today’s shoppers are drawn to pieces that feel expressive, comfortable, and easy to style for multiple moments in their day. With this drop, we wanted the products to take centre stage through a fun and memorable narrative that reflects just how iconic these styles have become. This campaign captures the spirit of how young India dresses today, confident, playful, and effortlessly fashionable.”
Prajakta Koli added, “Coming back to Go Colors with MostlySane collection Drop 2 felt like a natural progression as the collection has truly taken on a life of its own. It’s a celebration of what we have built together and how strongly it resonates with young people today. The pieces are easy, expressive, and full of personality, and shooting this campaign was an absolute blast. Seeing the collection grow into something so iconic is incredibly exciting.”
Go Colors currently operates more than 800 stores across India alongside its online presence. The latest launch is aimed at strengthening the brand’s appeal among younger shoppers looking for trend-focused and functional fashion options.
Next Story
Divine Solitaires Expands into Smaller Diamond Segment
Divine Solitaires has launched a new range of 4 to 9-cent diamonds, equivalent to 0.04 to 0.09 carats, expanding its portfolio into smaller-sized natural diamonds. The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories. The launch focuses on bringing consistency and quality standards to smaller diamonds, a segment often affected by technical and size-related limitations.
The new range will be available across jewellery formats, including rings, earrings, and other everyday wear designs. The company said the expansion aligns with changing consumer preferences, where diamond jewellery is increasingly being purchased for regular wear, self-gifting, and personal milestones alongside traditional occasions.
Jignesh Mehta said, “We have always believed that a diamond’s value goes beyond its size; it lies in its precision, brilliance, and the meaning it holds. With 4 to 9 cents diamonds meeting our 123-parameter standards, we can bring that same promise to a much wider audience. What makes this even more special is how these diamonds are being used in jewelry that people can wear every day, making them a part of more moments and milestones.”
With this launch, Divine Solitaires aims to strengthen its presence in the everyday diamond jewellery segment while continuing to focus on natural diamond offerings across categories.
Next Story
Arrow Expands Occasion Wear Range with Moments Collection
Arrow from Arvind Fashions has introduced its new Moments Collection, targeting the rising demand for wedding and occasion wear during the ongoing celebration season across India. The collection includes a range of summer-focused shirts, suits, and blazers designed for wedding-related events and social gatherings. Building on the brand’s existing linen portfolio, the new assortment focuses on lightweight fabrics and occasion wear options suited for warmer weather conditions.
The range features pastel shades, neutrals, and lighter tones for daytime ceremonies, brunches, and destination weddings. The collection also includes darker shades such as maroon and navy blue, aimed at evening functions and reception events.
Arrow has also launched an Indo-western capsule line featuring kurtas, bandis, and coordinated sets as part of the collection. The range is designed for consumers looking for occasion wear that combines traditional and contemporary styling. The launch is part of Arrow’s continued focus on occasion-led fashion categories and seasonal demand. The brand has previously featured campaigns with Vedang Raina, Khushi Kapoor, and Hrithik Roshan. The Moments Collection is currently available across Arrow stores and online platforms.
Next Story
Garnier India Partners with Neha Doodles for Mother’s Day Care Box
Garnier India has collaborated with Mumbai-based visual artist Neha Doodles to launch a limited-edition ‘Care Box’ ahead of Mother’s Day. The product is currently available across select pin codes in Delhi, Mumbai, Bengaluru, Kolkata, and Hyderabad.
The Care Box includes a curated Garnier hamper featuring original illustrations created by Neha Doodles. The artwork highlights everyday moments such as holiday packing, bathroom shelf routines, and evening rituals, reflecting themes linked to daily care and personal connections. Through the collaboration, Garnier aims to position the hamper as both a gifting product and a collectible item. The initiative encourages consumers to gift the Care Box to their mothers as part of a campaign centred around everyday acts of care and appreciation.
Neha Doodles is known for illustration-led storytelling that focuses on emotions, nostalgia, and relatable life moments. Her visual style has been incorporated into the packaging design to connect Garnier’s product range with personal and familiar experiences. The campaign reflects a growing trend in the beauty and personal care industry where brands are increasingly using artist collaborations and limited-edition packaging to drive consumer engagement during key festive and gifting occasions.
Next Story
Craft Buddy Partners with Hello Kitty for New Range
Craft Buddy has announced a collaboration with Hello Kitty and Friends for its Crystal Art range, introducing a new line of collectibles aimed at fans and hobby enthusiasts. The launch will roll out in phases starting in April. The collection is designed to cater to demand among younger consumers and collectors, including Gen Z audiences. It features Sanrio characters such as Kuromi and Cinnamoroll, offering a hands-on crafting format that allows users to create decorative pieces.
The first phase of the launch includes two products. The Hello Kitty And Friends Crystal Art Sticker Album Starter Pack features 102 stickers along with a 20-page album. The second product is a blind bag pack that includes three stickers.
The upcoming phases will expand the range further. Phase two will introduce Crystal Art bag charms and scrolls, while phase three will include birthday cards, secret diaries featuring Hello Kitty and Kuromi, and a Mega Activity Set.
The collection focuses on a simplified crafting experience that does not require adhesives or complex tools. It aligns with growing interest in offline, activity-based hobbies, offering an alternative to screen-based engagement.
With this collaboration, Craft Buddy is expanding its licensed portfolio and tapping into the continued popularity of Sanrio characters across global markets.
Next Story
KLAW Unveils Super Sprout Sticks, Enters New Snack Category
In India’s retail snacking segment, KLAW Snacks has introduced a new product line with the launch of Super Sprout Sticks. The launch marks the brand’s entry into what it describes as India’s first Supersprout snack category, as companies continue to expand offerings aligned with health-focused consumption trends.
The new product is made with 47 percent sprouted moong and jowar. It is positioned as a baked, high-protein snack aimed at consumers seeking alternatives to conventional packaged snacks. The launch builds on the company’s existing portfolio, including its Supergrains Puffs range.
KLAW Super Sprout Sticks are available in five flavours: Masala Madness, Mango Mania, Achari Nimbu, Pudina Punch, and Korean Kick. The range combines familiar Indian flavours with globally inspired options to cater to evolving consumer preferences.
The product launch was held in Mumbai, with participation from wellness-focused communities, influencers, and industry representatives. The event included a session conducted in collaboration with The Fit Corporate, led by Khyati Kanjani, alongside an appearance by Pratik Sehajpal.
The brand operates as part of the portfolio of Blue Tribe Foods under Shivanika Foods. With this launch, it continues to expand its presence in the better-for-you snacking category. KLAW Super Sprout Sticks are currently available through quick commerce platforms such as Zepto, Swiggy Instamart, and Blinkit, along with retail stores across Delhi, Mumbai, Bangalore, and other major cities.
Nikki Arora Singh, Founder and Director said, "With KLAW Super Sprout Sticks, we wanted to create a snack that supports mindful winding down while delivering on taste and nutrition. Made with 47 percent sprouted moong and jowar, these baked, high-protein sticks are designed for those who believe that winding down is just as important as powering up. With bold flavours and wholesome ingredients, we’re building snacks that support relaxation, stress relief, and better focus, making conscious snacking exciting, accessible, and intelligent."
The launch reflects a broader shift in India’s retail market, where brands are focusing on product innovation and distribution through both quick commerce and offline channels to reach a wider consumer base.
Next Story
Hasbro Expands into Book-based Games with Fourth Wing
Hasbro has announced the launch of two tabletop games based on Fourth Wing, part of the Empyrean series by Rebecca Yarros. The new titles are scheduled for release on July 15, with pre-orders currently open on Amazon.
The games are designed around the fictional setting of Navarre, allowing players to engage with elements from the Riders Quadrant through strategy-based gameplay.
One of the releases, Monopoly Fourth Wing Edition, focuses on location-based gameplay. Players use Outposts and Strongholds to claim territories, compete in training challenges, and collect Blades. The player with the highest number of Blades at the end of the game wins.
The second title, Monopoly Deal Fourth Wing Edition, introduces a card-based format where players use signets to gain advantages. The game includes action cards that allow participants to collect Blades, build a personal Armory, and manage properties. The objective is to complete three full sets to win.
With these releases, Hasbro is extending the Empyrean series into tabletop gaming, offering fans an interactive format based on the books’ themes and characters.
Next Story
LEGO Unveils New DC-3 Aircraft Set for Collectors
LEGO has introduced a new addition to its Icons range with the Douglas DC-3 Pan Am Airliner set, aimed at aviation enthusiasts and collectors.
The model consists of 1,903 pieces and is based on the 1930s twin-engine aircraft that played a key role in the development of commercial aviation. The design recreates the aircraft’s structure with attention to cockpit and cabin details.
The set features a detailed cockpit and passenger cabin, including seating and aisle elements. It also includes retractable landing gear, which can be operated through a dial mechanism.
In addition, the set comes with four minifigures inspired by Pan Am uniforms, including a pilot, purser, stewardess, and flight attendant. The completed model can be displayed on a stand with an information plaque. A separate Pan Am-themed minifigure display is also included.
The Douglas DC-3 Pan Am Airliner set is currently available for early access to LEGO Insiders members and will be open for general purchase starting April 4.
Next Story
Jaipur Rugs Partners Vimar1991 to Launch Atelier Collection
Jaipur Rugs has partnered with Italian textile company Vimar1991 to introduce the Atelier Collection, a new range of handcrafted carpets that combines international textile development with Indian craftsmanship. The collection includes eight rugs made using acrylic, designed to balance durability with contemporary design. The collaboration brings together Vimar1991’s textile capabilities and Jaipur Rugs’ artisan-led production model.
The rugs feature specialised yarns developed by Vimar1991, incorporating elements such as sequins and lurex to create texture and visual variation. These materials are then crafted into finished products by artisans in Rajasthan.
Each piece is produced using a combination of Sumak and hand weaving techniques. This approach creates layered textures while maintaining structural balance. The designs use geometric patterns and a colour palette that includes shades of pink, red, garnet, and crimson.
The collection reflects an ongoing trend of cross-border collaborations in the home décor segment, where global design inputs are combined with traditional manufacturing practices.
Jaipur Rugs, founded in 1978 by Nand Kishore Chaudhary, works with a network of over 40,000 rural artisans, with women accounting for 95 percent of its workforce. The company operates more than 7,000 looms and sells its products in over 90 countries.
With this launch, Jaipur Rugs continues to expand its portfolio through design-led collaborations while maintaining its focus on handcrafted production and artisan engagement.
Next Story
Also Worth Reading
FASHION AND LIFESTYLEThe growing influence of pop culture, fandoms, sports leagues, and nostalgia-driven marketing has opened new avenues for brands to engage consumers beyond traditional advertising.
FASHION AND LIFESTYLEThe collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
FASHION AND LIFESTYLENamed The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
FASHION AND LIFESTYLEThrough the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
Explore By Industry
Copyright © 2009 - 2026 License India.