The Crocs x LEGO collection builds on a multi-year global partnership between the two brands, centred on creativity, individuality, and self-expression.
Conceptualized and produced by Kulfi Collective, the campaign reflects how India’s Gen Z celebrates today’s festivities: spontaneous, authentic, and fun.
The themed dozen will be available August 4–10, while supplies last, at participating shops and for pickup or delivery via the brand’s app and website.
This strategy also aims to reinforce Crocs’ relevance in emerging fashion and footwear markets, especially during high-traffic retail moments like the monsoon.
At the heart of the campaign is rising star Pratibha Ranta, who effortlessly blends nostalgia and modern flair as she reimagines the cult-favorite song.
Crocs, known for its innovative and fun footwear, is adding a playful twist to this year's Valentine’s Day with a new campaign featuring Bollywood legend Jackie Shroff and Gen Z favorite Orhan Awatramani (Orry).
The limited-edition footwear celebrates the iconic band's legendary animated film, featuring two unique designs that capture the spirit of their 1968 musical adventure.
The Barbie film has been heavily promoted by Mattel and its creators in the lead-up to its release date, and it has already collaborated with numerous brands, including Xbox and Airbnb.
Some of the recently launched Jibbitz include Indian phrases like Bindass, Jugaad, Swag, Patola, etc. helping millennials express their true self and giving a funky twist.