Chumbak Partners with Crocs for Summer-Themed Lifestyle Collaboration

Audi India has launched a new brand campaign titled ‘That quattro feeling’, spotlighting its quattro all-wheel drive technology that has been a part of the automaker’s vehicle lineup for more than four decades.

Conceptualized by Wondrlab India, the campaign focuses on the driving experience associated with Audi’s quattro system and highlights how the technology performs across varying road and weather conditions. The initiative aims to showcase the sense of control, confidence, and stability that drivers experience while behind the wheel of a quattro-equipped vehicle.

Audi’s quattro technology continuously assesses driving conditions and automatically distributes torque between the front and rear axles to optimize traction and handling. The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.

Hemant Shringy, Chief Creative Officer, Wondrlab India said, "That Quattro Feeling' campaign is a shared experience for those who know and the invitation for those who don't."

Gaurav Sinha, Head, Marketing and PR, Audi India stated, "For over 40 years, quattro has been at the heart of Audi’s performance DNA, but its true value lies in how it makes our customers feel. It is not just about grip or power distribution — it is about delivering a sense of assurance, control, and confidence in every situation. ‘That quattro feeling’ is our way of bringing this emotion to life, celebrating the moments where technology seamlessly translates into trust. This campaign aims to do exactly that, with a simple image that captures the emotion of driving a quattro Audi model."

With the launch of the campaign, Audi India is looking to reinforce awareness around one of its most established technologies while emphasizing the driving experience and confidence associated with its all-wheel drive systems.

Johnson’s Baby has unveiled its new campaign, ‘Poshan Ka Pehla Sparsh’, to introduce its Milk & Rice skincare range in India. Developed by McCann India, the campaign draws inspiration from the traditional Annaprashan ceremony, which marks a baby’s first experience with solid food.

The campaign film is centered around a family gathering celebrating the occasion and highlights the role of milk and rice, ingredients that have long been associated with infant nourishment in Indian households. Through the campaign, the brand aims to connect the concept of nourishment with both nutrition and skincare.

Peeyush Unikkat, Group Product Manager, Johnson’s Baby said, "For generations, milk and rice have been trusted by Indian families as among the first foods introduced to nourish a baby. With ‘Poshan Ka Pehla Sparsh’ campaign, Johnson’s Baby celebrates this cultural tradition by extending the idea of nourishment beyond what goes inside to how we care on the outside. Inspired by these purposeful ingredients, the Johnson’s Baby Milk & Rice Range is designed to nourish and help protect a baby’s delicate skin barrier from Day 1. It reflects our continued commitment to creating products that parents can trust from the very first touch."

The Milk & Rice range includes a soap, wash and shampoo, lotion, and face and body cream. According to the company, the products contain milk proteins, rice extracts, vitamin E, glycerin, and a multivitamin complex.

Chitra Bhanu and Siddhesh Khatavkar, Executive Creative Directors, McCann India shared, "The unique ingredient story, milk and rice are among a baby’s first nourishing foods which naturally inspired a creative that is rooted in care, growth, and the baby’s first food ceremony. Blending the warmth of Johnson’s world with playful mischief, we brought ‘Poshan Ka Pehla Sparsh’ campaign to life in a way that feels both rooted and relatable."

Benaifer Mallik, Director of the film from Flirting Vision added, "This campaign was all about capturing the beautiful, chaotic madness of an Indian family rallying around a baby's Annaprashan. Getting those raw, candid moments of baby on camera reminded me, why Johnson’s Baby films are always special."

The campaign will be promoted across digital and social media platforms and will also include collaborations with more than 1,000 influencers to increase consumer reach and engagement.

Sotheby’s and De Beers have wrapped up their 2026 international auction collaboration with a final sale in New York, following earlier auctions in Hong Kong and Geneva. The concluding event features a carefully selected collection of rare natural diamonds, bringing to a close a series that highlighted exceptional stones across key global markets.

The New York auction showcases several notable diamonds, including two pear-shaped D-color diamond rings and an 11.33-carat old-mine brilliant-cut D-color Type IIa diamond. The sale follows strong interest from collectors during previous events in Asia and Europe, reflecting continued demand for rare natural diamonds with distinctive characteristics and provenance.

Throughout the auction series, Sotheby’s and De Beers have focused on presenting diamonds not only as valuable gemstones but also as objects linked to history, craftsmanship, and personal significance. The events explored how diamonds continue to hold cultural relevance across different regions and generations.

The Hong Kong auction featured a 3.03-carat pear-shaped diamond ring, a pair of brilliant-cut diamond earrings totaling 4.01 carats, and the De Beers Jwaneng 28.8, a 28.88-carat brilliant-cut D-color flawless Type IIa diamond.

In Geneva, collectors were offered a range of rare stones, including a 1.10-carat light pink oval-cut diamond, a 1.06-carat very light pink diamond, and a matching pair of brilliant-round diamonds weighing 18.38 carats each. One diamond was graded D-color flawless, while the other was internally flawless.

The auction series also reflected changing consumer trends in the diamond market. According to the organizers, an increasing number of buyers are purchasing diamonds as expressions of personal identity and self-accomplishment, rather than solely as investment assets or traditional gifts. Nearly half of global diamond purchases are now made by women for themselves, highlighting evolving purchasing behaviors within the luxury sector.

As part of the initiative, a portion of the auction proceeds will be directed to Peace Parks, supporting conservation efforts and community development in regions connected to natural diamond production.

Lenskart has announced the launch of B by Lenskart, a new AI-powered smart eyewear product developed in India and designed around a “glasses first” approach. The smart glasses combine vision, communication, entertainment, and AI capabilities in a lightweight frame aimed at everyday use.

Powered by Gemini AI, B by Lenskart features an AI assistant called Buddy that can communicate in more than 40 languages, including Hinglish and several Indian languages. The assistant is designed to understand visual context and provide real-time responses based on what the wearer sees.

The product was first showcased during Lenskart’s IPO event in November 2025. Following the opening of its early-access waitlist on March 31, 2026, the company said it had received more than 35,000 registrations as of May 12, 2026. The brand plans to use customer feedback from the early-access program to refine future versions of the product.

B by Lenskart has been developed with a focus on comfort and practicality rather than prioritizing technology alone. The smart glasses weigh 40 grams and feature a charging solution integrated into the temple tip, allowing users to charge the device while wearing it through compatible personal devices.

The eyewear is equipped with a 12 MP Sony camera capable of capturing HD videos and 4K photographs. Users can also make calls, listen to music, and access audio through directional speakers supported by a three-microphone array. The device offers multiple sound settings, including Discreet, Normal, and Boosted modes, to suit different environments.

B by Lenskart is expected to be priced at Rs 27,000 upon commercial launch. Customers participating in the early-access program will be able to purchase the device at a special introductory price of Rs 22,000.

Peyush Bansal, Co-Founder and CEO, Lenskart said, “At Lenskart, we have always believed that India has the will to build products that can compete globally. With B by Lenskart, we wanted to create smart glasses that are eyewear first, comfortable, stylish, and practical enough to be worn all day. This is our first step into wearable technology, and we are excited to build this category alongside our customers in India before taking it to global markets.”

The launch marks Lenskart’s entry into the wearable technology segment as the company looks to expand beyond traditional eyewear and strengthen its presence in emerging consumer technology categories.

Rebecca Bonbon, the French Bulldog-inspired lifestyle intellectual property, is entering the beauty category through a partnership with UpSkin. The new range, which includes makeup, skincare, and body care products, is set to arrive at beauty boutiques and department stores in November.

The launch marks an expansion of the brand as it looks to engage consumers who have grown up with Rebecca Bonbon and are now seeking products that align with their evolving lifestyle preferences. The collection reflects the brand’s fashion-led identity while targeting a broader beauty audience.

The range features vegan and cruelty-free formulations and includes products with fruit- and dessert-inspired fragrances. Designed to cater to modern consumers, the collection combines beauty products with lifestyle-focused branding.

Sedamar Esaki, Chief Executive Officer, Tesaki Brand and Character Licensing said, "Rebecca Bonbon is a lifestyle: sweet, fashionable and full of good vibes. The brand's success in Brazil is a result of how much Brazilians identify with the charming and fun proposal it brings to everyday life. We brought Rebecca's cosmopolitan tone to beauty, mixing Parisian charm with New York modernity. It’s a line designed for the young woman who seeks practicality but won't compromise on incredible scents and performance."

The beauty line has been divided into five categories: lips, face, eyes, skincare, and body care. Key products in the collection include the Rebecca Bonbon Lip Cheesecake, Marshmallow Highlighter, body splash, and body cream.

With this launch, Rebecca Bonbon extends its presence beyond fashion and lifestyle products, adding beauty and personal care to its growing portfolio.

TOMS Optical has entered the direct-to-consumer space through a new partnership with Jonas Paul Eyewear, making its optical collection available for online purchase for the first time.

Available exclusively through Jonas Paul Eyewear’s online platform, the TOMS x Jonas Paul collection brings together a selection of TOMS optical frames and introduces consumers to the brand’s eyewear range in a digital retail format. The collection combines TOMS’ California-inspired design approach with Jonas Paul’s emphasis on fit, comfort, and everyday functionality.

Beyond expanding access to the TOMS Optical collection, the collaboration is also aimed at supporting Helen Keller International and its efforts to improve access to vision care for children and underserved communities globally. The initiative aligns with the social impact commitments of both brands and their focus on advancing eye health and vision services.

The partnership also represents a strategic milestone for Jonas Paul Eyewear. Known primarily for its children's eyewear business, the company is extending its presence into the broader eyewear market while remaining aligned with its mission-driven approach to vision care.

For TOMS, the collaboration opens a new distribution channel and provides an opportunity to engage directly with consumers in the growing online eyewear segment. The move reflects the increasing importance of digital retail channels as brands seek to expand accessibility and convenience for shoppers.

The TOMS Optical collection is available exclusively online through JonasPaul.com.

Fashion accessories brand Caprese hosted the second edition of its Fashion Fete event in Mumbai on June 18, bringing together fashion, culture, and experiential retail to showcase its latest Emily in Paris-inspired collection.

Held at Sweeney in Khar, the event marked the return of Caprese's signature platform, first introduced two years ago as an immersive format designed to present collections through curated experiences rather than traditional product showcases. This year's edition drew inspiration from the evolving world of Emily in Paris and incorporated elements reflecting the character's latest journey from Paris to Rome.

The venue was transformed into a European summer-inspired setting featuring a vintage Vespa, themed food and beverage offerings, immersive installations, and interactive experiences. The latest Emily in Paris x Caprese collection was integrated into the event environment, allowing guests to engage with the products within a lifestyle-focused setting.

Attendees participated in a range of activities, including a personalized perfume station, a live charm-making counter, and themed photo installations. Beverage partner Zoya Gin also served signature cocktails throughout the evening.

Pushpita Gaur, Business Head, Caprese said, “The Fashion Fete has always been Caprese's way of telling a story rather than making an announcement. Two years ago, that story was Paris, and the response told us something important: Indian women don't just consume global culture, they claim it. So this year, when it was time to write the next chapter, Paris-Rome always felt inevitable. Emily in Paris, and now Rome, isn't just a show to us, it's a particular kind of confidence, a way of moving through the world that our woman has always recognized in herself. Caprese has always believed the right bag doesn't just complete an outfit, it completes a feeling. This collection is our way of honouring that.”

The event was curated in partnership with Malini Agarwal and was attended by creators, fashion enthusiasts, and digital personalities including Divija Gambhir, Shereen Sikka, and Riya Jain. Guests explored the collection through experiences centered around travel, fashion, and contemporary European-inspired style.

The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series. Through Fashion Fete, the brand aims to create stronger engagement with consumers by connecting fashion products with cultural narratives and experiential storytelling.

Established in 2012, Caprese is a fashion handbag brand from VIP Industries Ltd. Inspired by Italian fashion influences, the brand offers handbags and accessories for urban Indian consumers through retail stores and online channels across the country.

GAS Milano has introduced its Moto Capsule Collection, a limited-edition range inspired by motorcycling culture, motorsport aesthetics, and the spirit of adventure. The collection reflects the brand’s long-standing association with automotive and racing influences while drawing on its Italian design heritage.

Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements. The new range translates motorsport-inspired design cues into everyday fashion, targeting consumers who view style as a form of self-expression.

The Moto Capsule Collection combines Italian craftsmanship with modern streetwear influences, creating pieces that reflect both functionality and contemporary design.

To mark the launch, GAS Milano hosted a community-focused event in Bengaluru that brought together fashion enthusiasts and members of the motorcycling community. The gathering featured coffee, music, and social interactions, while also showcasing a lineup of superbikes. Riders participated in a celebratory lap within the mall premises, adding a motorsport element to the launch experience.

The event was designed to highlight the connection between fashion and riding culture while fostering engagement among consumers who share an interest in adventure and self-expression.

A spokesperson for GAS Milano India said, "The Moto Capsule Collection represents more than a product launch; it celebrates a culture and community that embody freedom, individuality, and the thrill of discovery. Through this collection, we wanted to bring together people who share these values and create an experience that reflects the spirit of the GAS Milano brand."

The Moto Capsule Collection is now available across GAS Milano stores and through the brand’s official online platform.

ASICS SportStyle has partnered with Australian sneaker boutique Finesse to introduce a limited-edition version of the GEL-CUMULUS 16 sneaker in India. The new release draws inspiration from Sturt’s Desert Rose, an Australian flower known for its resilience and ability to thrive in challenging environments.

The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture. Founded in Melbourne, Finesse has built its identity around creating greater visibility for women within the sneaker community, both in Australia and internationally.

The special-edition sneaker reimagines the GEL-CUMULUS 16 through a design approach influenced by natural elements. It features sand-toned uppers paired with petal-inspired shades, reflecting the colours and textures of Australia’s desert landscapes.

The design retains key characteristics of the GEL-CUMULUS 16 line, including open mesh underlays and GEL technology cushioning. The model continues to combine lifestyle-focused styling with the comfort and support associated with running footwear.

According to the brands, the collaboration explores the balance between strength and delicacy through its design language while maintaining the performance-inspired features of the original silhouette.

The limited-edition ASICS GEL-CUMULUS 16 in the Desert Rose colourway is available through the official ASICS India website as well as select retailers, including Limited Edt and Superkicks, at a retail price of Rs 14,999.

LOTTE India has rolled out a new out-of-home (OOH) campaign for LOTTE World Cone Double Belgian Chocolate, positioning the product’s Korean origins at the centre of its latest marketing initiative.

The campaign features a large-format billboard designed as an oversized boarding pass, symbolically connecting Korea and India while highlighting the availability of one of Korea’s most popular ice cream cone brands in the Indian market. Through the creative execution, LOTTE India aims to convey that consumers can now experience Korea’s No. 1 ice cream cone without travelling abroad.

Installed at a prominent location near Nehru Circle, ahead of Bikanerwala in Ahmedabad, the billboard uses travel-themed storytelling to attract attention and reinforce the brand’s Korean heritage. The creative prominently showcases the World Cone product while emphasizing its premium positioning.

At the centre of the campaign is LOTTE World Cone Double Belgian Chocolate, which combines Belgian chocolate ice cream, roasted almonds, and a thick chocolate disc. The brand also offers additional variants including Swiss Choco Brownie, Nutty French Vanilla, and Real Alphonso Mango.

Rishabh Verma, Head of Marketing, LOTTE India Corporation Pvt. Ltd. said, “LOTTE World Cone is one of Korea’s No.1 ice cream brands. As we continue to grow the brand in India, we wanted to celebrate the excitement of discovery while staying true to our Korean roots.”

Ankit Dubey, Sr. Brand Manager, LOTTE India Corporation Pvt. Ltd. added, “We wanted to create an OOH execution that feels iconic, disruptive, and instantly recognizable. The boarding pass creative communicates the product’s Korean provenance and premium credentials in a simple yet engaging manner, while encouraging consumers to discover and try World Cone.”

The campaign is targeted at urban consumers and is expected to generate visibility across both offline and digital platforms. To support product accessibility, LOTTE World Cone is also available through quick commerce platforms such as Blinkit and Zepto, allowing consumers to purchase the product directly after engaging with the campaign.

The latest activation forms part of LOTTE India’s broader efforts to expand awareness of its Korean product portfolio among Indian consumers.

American Tourister has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to introduce an exclusive Harry Potter-themed collection in India. The launch comes ahead of the new academic season and includes a range of backpacks, luggage, crossbody bags, drawstring bags, and stationery accessories.

The collection has been developed for two age groups. The ‘Under 10’ range features Hogwarts School of Witchcraft and Wizardry-inspired products, including school backpacks, lunch bags, pencil cases, drawstring pouches, and hard-side luggage. Meanwhile, the ‘Early and Pre-Teen’ range adopts a more subtle design approach, drawing inspiration from the Hogwarts houses across backpacks, luggage, crossbody bags, and drawstring bags.

The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags. Selected items in the children’s range also include Quidditch-themed stickers and Crookshanks zip charms. The collection is complemented by matching accessories such as lunch bags, pencil cases, drawstring bags, and crossbody bags.

Anushree Tainwala, Chief Business Officer, American Tourister India said, “At American Tourister, we have always believed that a bag carries more than belongings – it carries the spirit of the journey. The Harry Potter universe is woven into the childhood memories of an entire generation of Indian parents, and now it belongs to their children too. This collaboration is our way of making that handover magical. Whether it is a first day at school or a family holiday, we want every child carrying this bag and accessories to feel like they are heading somewhere extraordinary.”

The Harry Potter collection is now available across American Tourister retail stores, leading luggage and lifestyle retail outlets, Amazon, and the brand’s online channels.

Pricing for the range starts at Rs 250 for accessories, while backpacks are available from Rs 1,690 and luggage from Rs 4,290. The collection aims to cater to young Harry Potter fans as well as children discovering the franchise for the first time, offering coordinated school and travel products inspired by the wizarding world.

Mentos has expanded its confectionery portfolio in India with the introduction of Mentos Fresh Action, a new hard candy aimed at consumers seeking freshness-focused snacking experiences.

Available in a Menthol Eucalyptus flavour, Mentos Fresh Action features a transparent candy shell with a blue liquid-filled centre. The product is designed to deliver a cooling sensation for the nose and throat while offering an intense burst of freshness. Each candy also contains Vitamin C.

The launch comes as consumer demand grows for products that combine freshness with sensory experiences. Mentos Fresh Action has been introduced at a price point of Rs 1 to cater to a wider consumer base.

Gunjan Khetan, Marketing Director, Perfetti Van Melle India said, "As consumer expectations from freshness evolve, we see a clear shift in growing preference towards a bolder, more sensorial experience. With Mentos Fresh Action, we are bringing a new level of excitement to the hard candy category by delivering a combination of the cooling intensity of Menthol Eucalyptus with a fun liquid center for a truly differentiated experience."

The product features a translucent candy format with a blue liquid centre, reflecting the brand’s focus on freshness and its "magic inside" proposition. The liquid-filled technology is intended to provide a strong flavour release and a distinct consumption experience.

Mentos Fresh Action will be distributed through general trade, modern trade, and neighbourhood retail stores across key markets in India. The rollout will be supported by in-store visibility initiatives and consumer engagement activities.

Snack brand Farmley has launched a new digital campaign for its Makha Shaka snack range, aiming to strengthen its appeal among young consumers in Tamil Nadu through a contemporary take on a popular composition by Ilaiyaraaja.

Built around the tagline ‘Vibe-a Pudinga Makka’ (Catch the Vibe, People), the campaign combines regional cultural elements with an energetic narrative to deepen the brand’s engagement with the state’s youth audience.

Conceptualised by Mind Your Language! (MYL), the campaign film centres on a youngster who secures the last packet of Makha Shaka, triggering a high-speed pursuit across neighbourhood streets, rooftops, balconies, and local marketplaces. The film incorporates parkour-inspired action sequences and humour to portray the snack as a sought-after choice among younger consumers.

The initiative reflects Farmley’s continued focus on Tamil Nadu, which remains one of the company’s key markets. In addition to the storyline, the campaign highlights several product features, including its roasted preparation, zero palm oil formulation, and makhana-flour base.

Aman Gupta, Head of Marketing, Farmley said, “Snacking preferences are evolving rapidly, with consumers looking for products that deliver on both local flavor relevance and mindfulness. Tamil Nadu is one of our top markets and a key focus area, and we wanted our communication to feel deeply personal to our consumers here. With our latest film, we wanted to showcase a distinct, culturally resonant expression of that shift. The legendary original music of Ilaiyaraaja alongside raw street athleticism brings the narrative to life in a way that connects authentically with today’s audience.”

Deepan Ramachandran, Founder & CCO, Mind Your Language! shared, "Makha Shaka is a snack brand bursting with youthful energy. It's a vibe. The communication for Tamil Nadu had to match this exuberance. The creative inspiration came straight from the sound of the brand name itself. All we needed to do was package a film with a heady concoction of a recent vibe - Parkour and an eternal vibe - Maestro Ilayaraja. And the result was magical."

The campaign is being rolled out across digital, social media, and OTT platforms, including YouTube and Meta. It is also supported by a television presence on regional channels such as STAR Vijay, KTV, Sun Music, and Adithya TV.

Mondelez India has expanded its premium chocolate portfolio with the launch of Cadbury Dairy Milk Silk Dubai Chocolate, introducing a globally popular dessert-inspired flavor to Indian consumers.

The new offering draws inspiration from Dubai's widely discussed Kunafa chocolate, a dessert that combines crispy kadayfi pastry with pistachio crème and has gained significant popularity across social media platforms and international dessert menus in recent years.

With this launch, Cadbury Dairy Milk Silk aims to recreate the flavors and textures associated with the Middle Eastern dessert while incorporating the brand's signature milk chocolate format. The product features a filling made with crunchy kadayfi pastry and pistachio crème, layered within Cadbury Dairy Milk Silk chocolate.

Nitin Saini, Vice President – Marketing, Mondelez India said, "Cadbury Dairy Milk Silk has always been about delivering the most indulgent chocolate experiences to our consumers. When we saw the phenomenal love for Dubai’s famous Kunafa chocolate around the world – the unique textures, rich flavours and sense of indulgence it offered, we knew Silk was the perfect canvas to bring that experience to India. We've carefully recreated the elements that made it a global sensation - the crunch of kadaifi and the richness of pistachio crème with the unmistakable smoothness of Silk. The result is a truly distinctive and indulgent treat that we believe consumers will love."

The launch reflects the growing trend of global dessert flavors finding their way into packaged food and confectionery products. By incorporating elements of the Kunafa-inspired chocolate experience, Mondelez India is bringing an internationally recognized flavor profile to the domestic market through one of its flagship premium chocolate brands.

Cadbury Dairy Milk Silk has traditionally focused on premium and indulgence-led offerings, catering to consumers seeking distinctive chocolate experiences for gifting as well as personal consumption. The introduction of the Dubai Chocolate variant further expands the brand's range of globally inspired products.

The limited-edition Cadbury Dairy Milk Silk Dubai Chocolate is priced at Rs 550 and is currently available through leading quick-commerce platforms and select retail stores across India.

After introducing its U7SE series through offline retail channels, Hisense has expanded its television lineup in India with the launch of the E8S 144Hz ULED Mini-LED TV series. The new range will be available exclusively through e-commerce platforms and is aimed at consumers seeking premium display, gaming, and entertainment features.

The E8S series is powered by Hisense's ULED Mini-LED technology, which combines Full Array Local Dimming with advanced backlight control to deliver improved contrast, deeper black levels, and enhanced picture clarity. The televisions also incorporate Hi-QLED Colour technology and higher brightness capabilities to support more accurate colour reproduction and detailed visuals across different types of content.

The new lineup features a slim unibody design intended to maximize screen viewing area while fitting into modern home interiors.

For gaming enthusiasts, the E8S series comes equipped with a native 144Hz refresh rate, designed to provide smoother gameplay, reduced motion blur, and lower input lag. On the audio front, the TVs feature a built-in subwoofer tuned by Devialet, delivering deeper bass and a more immersive sound experience without requiring separate audio equipment.

The E8S series runs on the VIDAA Smart OS and includes features such as Hi-QLED Colour with Pantone Validation, HDR10+ Adaptive, Dolby Vision IQ, Filmmaker Mode, AI RGB Light Sensor, and hands-free voice control.

Pankaj Rana, CEO, Hisense India said, "The strong response to the U7SE reaffirmed that Indian consumers are increasingly seeking genuine innovation and premium experiences at accessible price points. With the E8S series, we are extending that promise to the rapidly growing online segment. Designed for discerning consumers who value informed choices, superior performance, and everyday entertainment, the E8S delivers the complete MiniLED experience from immersive picture quality and intelligent AI optimisation to next-generation gaming and powerful sound. At Hisense, our commitment remains unchanged, to make world-class technology more accessible to every Indian household, wherever they choose to shop."

The Hisense E8S ULED Mini-LED TV series will be offered in 55-inch, 65-inch, 75-inch, and 85-inch screen sizes. Pricing starts at an introductory price of Rs 57,990.

BALL Watch Company has partnered with Peanuts to introduce the Engineer Master II Snoopy Flying Ace, a limited-edition watch inspired by one of Snoopy's most recognizable alter egos.

The collection is restricted to 410 pieces, a number chosen to commemorate October 4, 1950, the date when Snoopy made his first appearance in the Peanuts comic strip created by Charles M. Schulz.

The timepiece incorporates BALL Watch Company's signature micro gas tube technology, enabling continuous illumination in low-light environments without the need for charging or exposure to external light sources. Baton-style gas tubes are positioned at each hour marker and extend slightly above the dial surface, while slimmer tubes are integrated into the hour and minute hands to improve visibility.

A distinctive feature of the watch is the sub-dial located at the 9 o'clock position, which showcases Snoopy dressed as his famed World War I Flying Ace character. The illustration depicts Snoopy wearing an aviator helmet, goggles, and scarf while piloting his doghouse transformed into a Sopwith Camel aircraft. Woodstock also appears in the design, serving as the tip of the watch's seconds hand.

Powering the watch is the manual-winding BALL RR2102 movement, which drives the hour, minute, and small seconds functions. The hand-wound mechanism pays tribute to the traditional movements found in aviation watches used by pilots during the World War I era, aligning with the Flying Ace theme.

The watch is housed in a 46 mm stainless steel case with a thickness of 12.35 mm and is paired with a riveted calf leather strap. Additional design elements include a transparent sapphire crystal caseback that reveals the movement and features a silkscreen image of Snoopy in his Flying Ace attire. An onion-shaped crown with fluted ridges and a curved profile further reinforces the vintage aviation-inspired aesthetic.

The launch reflects the continued popularity of character-led collaborations in the watch industry, particularly those involving iconic entertainment properties with multigenerational appeal.

Peanuts, one of the world's most recognized comic franchises, was introduced in 1950 and continues to inspire products across categories ranging from fashion and collectibles to accessories and luxury goods. BALL Watch Company, meanwhile, traces its origins back to Cleveland, where it was founded in 1891 and later became known for its precision timepieces.

Paddington the Musical, based on A Bear Called Paddington by Michael Bond and the Paddington film franchise, is headed to Broadway. The production will begin performances on March 30, 2027, before its official opening on April 18, 2027, at the Al Hirschfeld Theatre in New York City.

The stage adaptation is being presented by special arrangement with STUDIOCANAL and features music and lyrics by Tom Fletcher, a book by Jessica Swale, and direction by Luke Sheppard.

The musical has already attracted audiences in London's West End and will now bring the story of the beloved bear from Peru to Broadway audiences. The production follows Paddington's journey as he finds a new home and family, a story that has resonated with readers and viewers for generations.

Tom Fletcher said, "It has been the greatest adventure of my career to be entrusted with bringing Paddington's story to life on stage alongside my brilliant creative collaborators Jessica, Luke and our producers Sonia and Eliza. The response from West End audiences of all ages has been unlike anything I've ever experienced. It's a great privilege to welcome New York audiences into Paddington's world of curiosity and I am absolutely thrilled at the opportunity for this very rare and special bear to be on Broadway."

Producers Sonia Friedman and Eliza Lumley highlighted the enduring appeal of the character and the themes explored in the production. 

Sonia Friedman and Eliza Lumley shared, "'Producing 'Paddington the Musical' with our extraordinary writing and creative team has been an immense privilege. Paddington Bear has endured for generations because he reminds us of the best of ourselves through kindness, curiosity, empathy and the belief that everyone deserves to belong. Wrapped inside a joyful theatrical adventure, with Tom Fletcher's exceptional score at its heart, is a story about finding home, family and community in unexpected places. We have been genuinely blown away by the response to the production so far and thrilled to be bringing it to Broadway. As the home of so many of the world's great musicals, there is no more exciting place to produce new work than New York, and we cannot wait to share Paddington's world with Broadway audiences."

Anna Marsh, Chief Executive Officer of STUDIOCANAL and Chief Content Officer of CANAL+, also emphasized the significance of bringing the production to Broadway while continuing to build on Michael Bond's legacy.

"It is an immeasurable privilege to bring 'Paddington the Musical' to Broadway with Sonia, Eliza and the exceptional team they have assembled. To witness their collective gift in bringing Paddington to life on stage has been a masterclass in production. Over the past 12 years we have put such genuine care into honoring Michael Bond's legacy with our films, series and as proud owners of the IP. We cannot wait for a new audience to delight in the heart, humor, wonder and magic of Paddington's Broadway debut," stated Anna Marsh.

The Broadway run marks another milestone for the Paddington franchise, which has expanded beyond books into films, television productions, and licensed entertainment experiences. With its arrival in New York, the musical is expected to introduce the iconic character to a wider theater audience while celebrating the values of kindness, inclusion, and community that have defined the brand for decades.

Piramal Consumer Healthcare has introduced i-choose, a new master brand that brings together its women’s intimate care offerings under a unified identity. The move is aimed at streamlining the company’s portfolio while addressing a broad range of women’s health and wellness needs across different life stages.

Under the new structure, existing brands including i-activ, i-know, and i-feel will operate within the i-choose umbrella. The company’s contraceptive brands, i-pill and i-pill daily, will continue to function independently while remaining part of the wider portfolio.

As part of the launch, actor Sanya Malhotra has been appointed as the brand ambassador for the menstruation and grooming segments.

The i-choose platform has been developed around the belief that women are best positioned to understand and make decisions about their own bodies. The portfolio spans categories such as menstruation, fertility, pregnancy, intimate wellness, and menopause.

Products offered under the brand include period panties, ovulation test kits, hair removal roll-ons, and menopause test kits, each designed to address specific consumer requirements within the women’s wellness space.

Sai Ponugoti, CEO, Piramal Consumer Healthcare said, “For far too long, conversations around women’s intimate health have been fragmented, functional, and often shaped by stigma rather than understanding. At Piramal Consumer Healthcare, we believe women today are seeking more than just products — they are looking for solutions that respect their choices, lifestyles, and evolving needs across life stages. With i-choose, we are bringing together a decade of trust, category expertise, and consumer understanding into one unified platform built around a simple but powerful belief: women know their bodies best.”

The i-choose range will be available through both online and offline retail channels, enabling wider consumer access across markets.

Ponugoti further said, “As awareness around women’s wellness continues to grow in India, we see a significant opportunity to not only build categories but also reshape the conversation around intimate care to make it more open, accessible, and empowering.”

The launch reflects Piramal Consumer Healthcare’s strategy to strengthen its presence in the women’s wellness segment while creating a more integrated approach to intimate care products and consumer engagement.

Ajmera Fashion has introduced a new Kaftan Suit Set collection, expanding its ethnic wear portfolio with a range designed to cater to evolving consumer preferences for versatile and comfortable fashion.

The latest collection reinterprets traditional Indian silhouettes through contemporary designs, offering a blend of ethnic aesthetics and modern styling. The launch comes as demand continues to grow for apparel that combines comfort, functionality, and occasion versatility.

The Kaftan Suit Set collection is available in multiple colour options, prints, and lengths, including short, long, and ankle-length variants. According to the company, the collection has been designed to provide consumers with flexible styling choices suited to different preferences and lifestyles.

Crafted using premium fabrics, the collection is intended for a variety of settings, ranging from casual outings and workplace wear to evening occasions. The designs focus on ease of wear while maintaining a balance between traditional influences and contemporary fashion trends.

Ajay Ajmera, Founder and CEO, Ajmera Fashion Ltd said, "Fashion today is all about achieving that balance between comfort and self-expression. Our Kaftan Suit Set collection has been developed with exactly that in mind, offering a stylish, practical wardrobe option that works just as well for a casual afternoon as it does for a professional setting. It is a collection that celebrates individuality while staying true to the timeless elegance of traditional Indian fashion."

The launch aligns with the company’s broader strategy of developing products that reflect changing consumer preferences while retaining elements of traditional design. Ajmera Fashion stated that the collection has been created with a focus on functionality, wearability, and customer-centric design innovation.

As ethnic-inspired contemporary fashion continues to gain traction among consumers, the company expects the Kaftan Suit Set collection to strengthen its position in the women's apparel segment and address growing demand for versatile wardrobe options.

Crocs has introduced the India adaptation of its global Wonderfully Unordinary campaign, bringing a local perspective to the brand’s worldwide platform that celebrates individuality and self-expression. The campaign features brand ambassador Rashmika Mandanna and draws inspiration from the monsoon season, a key period for the footwear brand in the Indian market.

Originally launched globally earlier this year, Wonderfully Unordinary is built around encouraging people to embrace their unique identities. The India-focused chapter reinterprets this message through the sights, sounds, and cultural significance of the monsoon, presenting a campaign tailored to local audiences.

The campaign film follows Rashmika Mandanna as she transitions from a setting defined by conformity into a vibrant environment centered on personal expression. Joining her in the film are creators Swayam Siddhi, Kevin Zhingkai, Krithi, and Aryan Katoch. Through a series of monsoon-inspired sequences, the campaign blends elements of fashion, music, and culture while highlighting individuality.

Sharing her thoughts on the campaign, Rashmika Mandanna said: “What I loved most about this campaign was how natural and fun it felt. It celebrates people for who they are, and that made the experience special. I was especially excited to wear the new Ballet silhouette—it’s comfortable, versatile, and perfectly fits my everyday style.”

Carly Gomez, Chief Marketing Officer, Crocs said, “Monsoon remains one of the most important moments for Crocs in India, making it the perfect backdrop for our local adaptation of Wonderfully Unordinary. Together with Rashmika and a diverse creator community, we’ve built a campaign that celebrates creativity, confidence, and self-expression while showcasing Crocs as a canvas for personal style.”

The campaign was conceptualised by Kulfi Collective, produced by Calk & Cheese, and directed by Achowe.

Currently live across digital, social media, and retail platforms, the campaign is supported by a refreshed monsoon product lineup. The collection includes the Classic Ballet silhouette, seasonal colour variants within the Classics range, the Classic Platform Buckle Clog, and India-exclusive monsoon-themed Jibbitz charms.

The products are available through Crocs retail stores across the country as well as on the brand’s Indian online platform and Myntra, reinforcing the company’s focus on connecting global brand narratives with locally relevant consumer experiences.