The women's collection includes tank tops with built-in cups, skorts, oversized graphic T-shirts, co-ord sets, and cargo-inspired bottoms.
The Skechers x Care Bears range features popular characters including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear, and other fan favourites.
GUNNAR USA said the gaming glasses have been customised, designed, and produced by the company and carry CE certification.
The campaign film has been produced by Calm Kaam and directed by Sayan Mukherjee.
The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories.
The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.
The collaboration reflects the increasing focus among brands on creating integrated lifestyle experiences rather than offering standalone products.
The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.
The auction series also reflected changing consumer trends in the diamond market.
The product was first showcased during Lenskart’s IPO event in November 2025.
The collection reflects the brand’s fashion-led identity while targeting a broader beauty audience.
The partnership also represents a strategic milestone for Jonas Paul Eyewear.
The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series.
Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements.
The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture.
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags.
The production will begin performances on March 30, 2027, before its official opening on April 18, 2027, at the Al Hirschfeld Theatre in New York City.
The latest collection reinterprets traditional Indian silhouettes through contemporary designs, offering a blend of ethnic aesthetics and modern styling.
The campaign was conceptualised by Kulfi Collective, produced by Calk & Cheese, and directed by Achowe.
The collection is scheduled to debut in the fall season.
The launch of STRIDE also reflects CHK’s broader vision of building footwear products centred on comfort, craftsmanship, and longevity.
As part of the collaboration, Masaba will feature in a campaign showcasing One8 footwear and accessories.
The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.
To support the launch, the company has unveiled a new campaign titled "Most Elegant Man in Town", featuring actor Jim Sarbh.
The launch comes as demand for spiritual gifting and premium collectibles continues to grow.
Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
Customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
The OSiS+ range includes products such as Flexwax, Dust It, Mess Up, and Bounty Balm.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
In addition to merchandise, Max Fashion is extending the festival experience beyond retail stores through its Paint & Win initiative.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
The launch strengthens Villain’s position within India’s value-premium fragrance market, where oud fragrances are witnessing growing consumer interest.
The brand has positioned the fragrance for evening wear and occasion-based use, including parties, weddings, celebrations, and social gatherings.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The Rare Earth Collection features four natural gemstone dials, including Tiger Eye, Malachite, Aventurine, and Lapis Lazuli.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.
The collection follows a made-to-order approach and offers customisation options across colour, fit, and embellishments.
The latest collection from the luxury fashion label explores themes of strength, femininity, and timeless design through a mix of womenswear and menswear pieces.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
As part of the launch campaign, VIRGIO also rolled out a cinematic advertising initiative inspired by The Devil Wears Prada.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The launch campaign also includes a second engagement phase titled ‘Collect & Unlock’.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
As part of the campaign, actor Aditya Roy Kapur has been introduced as the face of GIVA’s Men’s Silver collection.
Crafted in gold-finish titanium, the collection reflects the brand’s focus on precision craftsmanship and premium materials.
The Royal Pop collection is available in multiple colour options, including white, pink, green, orange, yellow, red, light blue, and navy.
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