London Fog Watches Appoints Arjun Kapoor as Co-Creative Director

Nike and the LEGO Group have joined hands to introduce a new basketball-inspired footwear and apparel collection for children, combining sportswear with space-themed designs and elements of creative play.

The Nike x LEGO collection draws inspiration from basketball, space exploration, and personal expression. Designed for young basketball enthusiasts, the range features footwear and apparel that bring together Nike's sportswear expertise and the LEGO Group's distinctive design elements.

The collaboration is based on the shared belief that play encourages creativity, while giving children opportunities to express their individuality through sport and fashion.

The footwear range features two styles: Nike Air Force 1 Low LV8 and Nike S.T. Dynamite, available in sizes ranging from 10.5C to 7Y.

The Nike Air Force 1 Low LV8 features a design inspired by astronaut spacesuits, with stitched detailing, a LEGO space-themed Swoosh and minifigure elements. The Nike S.T. Dynamite, meanwhile, takes inspiration from an ice planet, incorporating colour-shifting finishes and a glitter outsole to create a space-inspired appearance.

The apparel collection extends the collaboration's space and basketball theme through a range of clothing designed for young athletes. The lineup includes printed ripstop pants featuring space-themed graphics, along with a full-zip fleece hoodie designed for everyday wear.

The hoodie features LEGO space and Nike Swoosh logos, a lenticular basketball minifigure patch that changes with movement, and a spaceship-inspired sleeve detail housing a custom Nike Rayguns minifigure.

The collection also includes a graphic T-shirt that combines basketball uniform-inspired styling with space graphics and minifigure details. Completing the apparel range is a Dri-FIT mesh basketball short, which adds a performance-focused option designed for on-court use.

Through the collaboration, Nike and the LEGO Group are bringing together basketball culture, footwear design, and creative play. The collection aims to offer young consumers products that combine sports functionality with imaginative design and opportunities for personal expression.

iD Fresh Food has introduced a new television commercial for its batter range as part of its 'iD Ka Idea' campaign. The film highlights the relationship between two sisters and their mother's influence on food choices, focusing on the convenience of preparing home-style meals.

The commercial follows two sisters as they explore a food idea suggested and approved by their mother. Using familiar family interactions, the campaign highlights how traditional food knowledge can be combined with convenient cooking solutions while retaining the taste of homemade food.

Gaurav Kwatra, CMO, iD Fresh Food said, “When it comes to food, Mom knows best. This simple belief is at the heart of our new campaign iD ka Idea. The campaign marries the authenticity of Mom’s food with the convenience of modern living, bringing together the taste of home and smarter everyday cooking, elevated by iD’s clean-label credentials and commitment to purity and finding smarter ways to bring good food to consumers. The campaign takes this thought forward through the story of two sisters, bringing alive an idea introduced and approved by Mom. It celebrates how we can make everyday cooking smarter while staying true to the authentic, home-style taste and quality that lives up to a mom’s standards. It is a reminder that good ideas can change the way we make food but should never change what makes it authentic. And that, to us, is a Good Idea!”

Vineeth Mahajan, Founder of Viem Collective shared, “The best ideas often come from the simplest human truths. We built this film around the playful banter between two sisters over who their mother’s favourite is- a relatable family dynamic that allows us to bring alive iD Fresh’s promise of authentic taste. Because when it comes to idlis and dosas, nothing beats the taste of homemade. And finding a smarter, simpler way to enjoy that taste is what makes iD ka idea a truly good idea.”

Director Prashant Madan stated, “As a filmmaker who enjoys performance, I was very attracted to the script- An emotional story about passing on our tradition to the next generation, but also set in a contemporary world and peppered with humour and wit. The starting point was very exciting, and I was super fortunate to have partners who placed a lot of trust in me — the support from VIEM Collective, brand iD & Absolute Films made the entire filmmaking process a breeze. It’s one of those projects, I’d remember months later with a smile on my face.”

The commercial was developed by Viem Collective and directed by Prashanth Madan, with Absolute Films handling production. Through the campaign, iD Fresh Food aims to communicate its batter range's positioning around traditional taste and convenience for everyday cooking.

Raj Diamonds has partnered with fashion designer Gaurav Gupta for a Diwali campaign centred on family bonds, togetherness and personal expression. The campaign brings together fine jewellery and contemporary couture to highlight the role of jewellery in celebrating relationships and marking significant occasions.

The campaign features Bipasha Basu and Karan Singh Grover, Diipa Büller Khosla and Oleg Büller, Subiksha Shivakumar and Akshara Shivakumar, along with Jaya Raheja. The personalities are seen wearing jewellery from Raj Diamonds, showcasing a mix of traditional and contemporary designs.

The collection featured in the campaign reflects the brand's design approach, combining traditional craftsmanship with modern aesthetics. Raj Diamonds' portfolio includes South Indian gold jewellery featuring diamonds, rubies and emeralds, as well as contemporary designs created through detailed engineering and craftsmanship.

The collaboration with Gaurav Gupta brings together the jewellery brand's focus on craftsmanship and gemstone sourcing with the designer's approach to contemporary couture. Through the campaign, the brands aim to highlight the connection between jewellery, individual style, and cultural traditions during the festive season.

Eshwar Surana, Director, Raj Diamonds said, “Diwali is a celebration of family, togetherness and the relationships we cherish. At Raj Diamonds, we believe jewellery becomes part of these stories, carrying personal meaning across generations while allowing every individual to express their own style. Our collaboration with Gaurav Gupta brings this sentiment to life through a shared appreciation for craftsmanship, creativity, and the beauty of self-expression.”

The campaign focuses on Diwali as an occasion to celebrate family relationships and shared experiences, positioning jewellery as an expression of personal memories and connections across generations.

Safari Industries has partnered with Indian celebration wear brand Manyavar to introduce a wedding-themed luggage collection named 'Shaadi Ka Safar'. The collaboration combines wedding-inspired designs with travel functionality, targeting consumers travelling for wedding ceremonies, destination celebrations, and family occasions.

The collection features Safari x Manyavar Eterna Wedding Trolley Bags, available in Dark Champagne and Graphite Blue variants. The products are positioned for wedding-season travel as well as gifting occasions, including presents for newlyweds and frequent travellers.

The Dark Champagne variant features an occasion-inspired design and comes equipped with dual wheels, a TSA lock, and an anti-theft zipper. The Graphite Blue version offers a contemporary colour option while retaining the same functional features.

Through the collaboration, the brands are looking to connect India's wedding and travel markets by offering luggage designed for consumers travelling to wedding festivities and destination celebrations. The collection also adds a wedding-focused product category to Safari's luggage portfolio, while extending Manyavar's association with the celebration and wedding segment into travel accessories.

The Eterna Wedding Trolley Bags are available through Safari's online platform. The collection is aimed at consumers seeking travel essentials for wedding-related journeys, along with gifting options for couples and family members.

The partnership brings together Safari Industries' presence in the luggage market and Manyavar's positioning in India's celebration wear segment, with the 'Shaadi Ka Safar' collection focusing on wedding-themed aesthetics and practical travel features.

Cellecor Gadgets has collaborated with actor Kriti Sanon for its latest festive advertising campaign, which puts the spotlight on the brand's television and washing machine product categories.

The campaign features two television commercials (TVCs), each highlighting a different product segment. The television commercial showcases Cellecor's QLED technology, 4K picture quality, cinematic sound, and smart connectivity features. The washing machine commercial, meanwhile, focuses on the product's features while highlighting the brand's service infrastructure, distributor network, and retail partnerships.

The two films form part of Cellecor's broader 'Gali Gali Cellecor' campaign and are scheduled to be promoted across multiple platforms.

Ravi Agarwal, Founder and Managing Director, Cellecor Gadgets said, “At Cellecor, our journey has been driven by a clear purpose: to make technology accessible to more Indians through products that deliver meaningful value. Our collaboration with Kriti Sanon reflects the ambition, perseverance, and sense of purpose that have shaped both our journeys. As we continue to strengthen our presence across Tier 2 and Tier 3 markets, we remain focused on evolving consumer needs and aspirations, bringing together affordability, quality and innovation to build a brand that resonates with consumers and earns their trust.”

Yuvraj Mittall, Managing Director, Adworth Media shared, “Working with Cellecor and Kriti Sanon on these films was a great experience, with a strong synergy between the brand, the talent and our production team. From translating the brief into a visual narrative to bringing out the product features on screen, the process was collaborative and creatively fulfilling. Kriti brought a natural ease and presence to the films, while Cellecor’s clarity of vision helped us shape the execution. Our focus throughout was to create films that are engaging, visually strong and rooted in the product, while ensuring that every element of the production came together seamlessly.”

Kriti Sanon stated, “It was a pleasure to collaborate with Cellecor. I appreciate the brand’s focus on making technology accessible to more Indian households and bringing products closer to consumers across diverse markets.”

Johnnie Walker has introduced the Johnnie Walker Blue Label Festive Blend, a limited-edition Scotch whisky inspired by India's culinary heritage. The expression marks the brand's first India-inspired Blue Label blend in its nearly 200-year history and will be available across select markets, including India, the UK, the US and Global Duty Free channels.

The blend has been developed by Johnnie Walker Master Blender Dr Emma Walker using rare whiskies sourced from the brand's extensive reserves of more than 10 million casks. According to the company, only one in every 10,000 casks has the depth of flavour required for Johnnie Walker Blue Label, with an even smaller selection used for the Festive Blend.

The new expression takes inspiration from the balance of flavours found in Indian cuisine. Its composition brings together notes of cardamom, saffron, rosewater and citrus, complemented by honey, chocolate-dipped fruit, warm spices and a subtle smoky finish. The blend draws on the approach of Indian chefs, who combine strong spices and varied ingredients to create balanced flavours.

Johnnie Walker Master Blender said, “The art of blending lies in understanding the distinct character of individual whiskies and bringing them together to achieve balance, complexity and depth. This philosophy shapes every bottle of Johnnie Walker, reaching its pinnacle with Johnnie Walker Vault, the brand’s global luxury platform dedicated to rare whiskies, bespoke blends and creative collaborations, recently launched at Harrods in London. Inspired by the artistry of Indian chefs and their ability to balance bold spices with harmony and depth, the Johnnie Walker Blue Label Festive Blend builds on this craft, bringing together notes of cardamom, saffron, rosewater and citrus, balanced with honey, chocolate-dipped fruit, warm spices and a gentle wisp of smoke.”

The Johnnie Walker Blue Label Festive Blend was unveiled at an event held at The Taj Mahal Palace in Mumbai on October 30. Actor Alia Bhatt, along with industry representatives and other notable personalities, attended the event, which highlighted the blend's craftsmanship and its connection with Indian culinary influences.

The limited-edition packaging also takes inspiration from India's festive ingredients, incorporating colours and patterns that represent the country's spices and culinary traditions. The design features illustrations of spices arranged in an integrated pattern with lighting effects.

Ruchira Jaitly, Chief Marketing Officer, Diageo India shared, “As the world’s largest whisky market by volume, India is playing an increasingly important role in shaping the future of the category. At the same time, we are seeing consumers seek luxury experiences that feel more distinctive, immersive and culturally relevant. The Johnnie Walker Blue Label Festive Blend brings these two worlds together – the exceptional craftsmanship and nearly 200-year legacy of Johnnie Walker, with inspiration drawn from India’s extraordinary flavour profiles. As the first Johnnie Walker Blue Label limited edition inspired by India, it reflects both the importance of this market and our ambition to create experiences that are globally iconic yet deeply relevant to Indian consumers.”

With the India-inspired edition, Johnnie Walker is bringing together its Blue Label whisky-making heritage and flavours associated with Indian cuisine. The limited release also reflects the brand's focus on developing expressions that draw on regional culinary and cultural influences for international markets.

PepsiCo India has expanded its packaged snacking portfolio with the introduction of two ready-to-eat kits under its Doritos and Kurkure brands. The new offerings, Doritos Loaded Nachos Kit and Kurkure Mast Bhel Kit Chinese Style, bring nachos and street-style bhel preparations into a convenient at-home format.

The two kits are designed for consumers seeking quick snacking options for occasions such as movie nights, house parties, and family gatherings. While the Doritos offering allows consumers to prepare loaded nachos, the Kurkure kit combines the flavours of bhel with a Desi-Chinese twist. Both products can be assembled within minutes.

The launches reflect PepsiCo India's efforts to expand the consumption occasions for its established snack brands through formats that offer more than conventional ready-to-eat chips. The company is also looking to tap into the growing demand for convenient food options that can be prepared and shared at home.

Sriram Iyer, Marketing Director, Quaker, Red Rock Deli and White Space Innovations, PepsiCo India, said the new products build on the flavours and crunch associated with Doritos and Kurkure. He added that the company is focusing on identifying emerging consumption occasions and making at-home snacking more interactive.

The Doritos Loaded Nachos Kit is priced at Rs 225 for a 226g pack. It contains Doritos Nacho Cheese chips, Black Bean and Tomato Salsa, Pineapple Salsa, and Cheese Sauce, allowing consumers to put together a loaded nachos preparation.

The Kurkure Mast Bhel Kit Chinese Style is available at Rs 110 for a 150g pack. The kit combines Kurkure Shots and Jowar Crisps with Schezwan and Manchurian sauces to offer a Chinese-inspired variation of the popular Indian snack.

Both products are being distributed through e-commerce and quick-commerce platforms and are available on quick-commerce platforms across India. Through these launches, PepsiCo India is extending Doritos and Kurkure into meal-style and shareable snacking formats, while exploring new ways to engage consumers at home.

FIKN, a men’s fragrance brand under Honasa Consumer Limited, has introduced its first Elixir Perfume Gift Set for Men, adding a new offering to the festive gifting segment. The set brings together four concentrated fragrances in a retro-inspired box, targeting consumers looking for premium personal care and grooming gifts for men.

The gift set features four fragrances: Fame, Casanova, Thrill, and Escape. Each Elixir is formulated with more than 30 percent perfume oil concentration and uses French-sourced fragrance oils from Grasse, France.

The fragrances offer up to 24 hours of longevity and projection of up to 10 feet.

The four fragrances cover different scent profiles, giving consumers options for different occasions and preferences. Fame is an oud-based fragrance with a composition that combines cardamom, juniper berry, lemon, and mandarin. Its heart features aromatic notes, cinnamon and sage, while cedarwood, guaiacwood, incense and vanilla form its base.

Casanova is a fresh, spicy, aromatic and musky fragrance developed around a profile that the brand describes as confident and charismatic. Thrill, positioned as a dark fresh Elixir, opens with apple, mugwort and orange, followed by floral and aromatic notes. Its base combines patchouli, cedarwood and leather.

Escape, the fourth fragrance in the collection, features a clean, green scent profile built around galbanum, juniper berry and mint. Together, the four Elixirs span fresh, aquatic, oud and leather-inspired fragrance categories, allowing users to select a scent based on their mood, occasion or plans.

The set is presented in a compact gifting format with retro-inspired packaging. It is designed for occasions ranging from everyday workwear and travel to dates, parties and festive celebrations. The brand is positioning the collection as a gifting option for husbands, brothers, fiancés, and boyfriends.

Madhur Acharya, Business Head, New Age Brands, Honasa Consumer Limited said, “With Elixir Perfume Gift Set, we wanted to create a gifting set that goes beyond the conventional and brings versatility to men’s fragrance choices. Featuring four distinctive Elixir profiles, the collection is designed to complement every plan, mood, and occasion, making it a thoughtful gifting choice for the modern man this festive season. Crafted with 30%+ perfume oil concentration and French-sourced oils, it brings together quality, sophistication and high-performance fragrance in a premium gifting format.”

With this introduction, FIKN is extending its men's fragrance portfolio into the gifting category. The four-piece set combines multiple fragrance profiles in one package, offering consumers an option to explore different scents rather than choosing a single perfume for festive gifting.

Dayly has introduced The Dayly Dhamaka, a limited-edition Diwali gift box featuring a selection of the brand's body care products. Designed for festive gifting and sharing, the box brings together some of its popular offerings in seasonal packaging and is available for a limited period through the brand's website.

The festive assortment combines body care products with a set of mystery stickers, adding an element of surprise to the unboxing experience. In line with Dayly's existing product range, the collection is cruelty-free and paraben-free.

The Dayly Dhamaka includes two Vanilla Sponge Cake Whipped Body Wash bottles of 250 ml each and one Hot Stuff Protection Whipped Sunscreen with SPF 50 PA++++ in a 100 ml pack. The products are positioned around the brand's approach to combining everyday body care with fragrance-led formulations and convenient applications.

The Vanilla Sponge Cake Whipped Body Wash features a dessert-inspired fragrance and a whipped formulation designed for daily cleansing. The Hot Stuff Protection Whipped Sunscreen, meanwhile, comes in a mousse-based texture that spreads across the skin and provides broad-spectrum SPF 50 PA++++ protection. According to the brand, the sunscreen is formulated to avoid the sticky, greasy or chalky finish commonly associated with some sunscreen products.

Another product highlighted in the box is the Vanilla Sponge Cake 2-in-1 Wash & Shave Foam. Its whipped mousse formulation is designed to provide cleansing and shaving benefits, with ingredients such as aloe vera, witch hazel and Vitamin E. The formulation is intended to help soothe and hydrate the skin while retaining the product's signature fragrance.

The Hot Stuff Protection Whipped SPF 50 PA++++ is positioned as a lightweight sunscreen offering broad-spectrum sun protection, while the Vanilla Sponge Cake range focuses on combining cleansing and shaving functions with fragrance-led body care.

Peeya Sanghavi, Founder, Dayly said, “At Dayly, we have always believed body care should feel as good as it works, and that’s what our whipped universe is all about. From the Vanilla Sponge Cake body wash to Hot Stuff Protection, every product is made to turn an everyday step into something you actually look forward to. With The Dayly Dhamaka, we wanted to bring that world together in one festive box that’s colourful, playful and made for sharing. It’s our way of making this Diwali a little brighter, and a little more fun, for everyone we love.”

Priced at Rs 1,950, The Dayly Dhamaka is available for purchase through the brand's official website. With this limited-edition offering, Dayly is extending its body care portfolio into the festive gifting segment, targeting consumers looking for personal care products as gifting options during Diwali.

John Jacobs has collaborated with designer duo Shantnu and Nikhil's pret label, S&N by Shantnu Nikhil, to introduce a 32-piece eyewear collection, marking the couturiers' first entry into the eyewear category. The collaboration brings together John Jacobs' Italian design influences and S&N's signature aesthetic through a range of eyeglasses and sunglasses featuring distinctive silhouettes and detailing.

Titled around the concept of The Shape of India, the collection takes inspiration from influential Indian leaders whose eyewear became associated with their personalities, intellect, and authority. The designs reinterpret these classic eyewear styles for contemporary consumers, incorporating modern silhouettes and fashion-led elements.

The collection features several signature design details, including the S&N emblem placed along the curve of the frames and metal detailing extending across the temples. It also incorporates the pret label's signature navy blue and cherry-red tape accents within the folding hinges, bringing elements of its established design identity into the eyewear range.

The 32-piece assortment includes both eyeglasses and sunglasses across multiple styles, such as wayfarers, aviators, round frames and square silhouettes. The range also explores different colour combinations, premium materials and distinctive shapes, offering options for everyday wear as well as special occasions.

Timed with the festive season, the collection is positioned for consumers looking to incorporate statement eyewear into their wardrobes. The designs are intended to complement different dressing occasions, including festive gatherings, weddings and evening events, extending the role of eyewear beyond functional use.

Shantnu and Nikhil said, “Eyewear has been a fascinating extension for us because it allows us to take our design philosophy beyond clothes. We've always been drawn to classic shapes, strong silhouettes, and the idea of timelessness. With John Jacobs, we wanted to bring that sensibility into eyewear, exploring a certain softness in masculinity and the freedom for people to express themselves in their own way. For us, it's not just about how a frame looks, but the point of view of the person wearing it”

Abhimanyu Mishra, AVP, John Jacobs shared, “At John Jacobs, we’re constantly exploring new ways to push eyewear design forward. With S&N by Shant nu Nikhil, we’re bringing Italian design and Indian couture together in a bold new way. What sets this collaboration apart is the interplay of classic silhouettes, considered materials, and signature details, from the S&N motifs to the navy and cherry-red accents. Together, we’ve brought two distinct design perspectives into eyewear, with a shared focus on craftsmanship and a strong design identity.”

Licious has named Bollywood actor Varun Dhawan as its brand ambassador as the meat and seafood company looks to strengthen its consumer outreach and increase awareness of its product portfolio. The announcement was made alongside the introduction of Sizzl, the company's heat-and-eat snacks and meals range.

The association is aimed at expanding Licious' engagement with consumers and highlighting its offerings across Indian households. According to the company, Dhawan's popularity and connection with audiences align with its efforts to make meat and seafood products a part of everyday food consumption.

Varun Dhawan said, “What excites me about Licious is the scale of its ambition and the conviction behind it. Building a food brand means asking people to trust you with something they choose for themselves and their families. That is a big responsibility. I believe in Licious’ vision of growing that trust while holding itself to high standards, and I am excited to help take that ambition to a wider audience.”

Licious co-founders Abhay Hanjura and Vivek Gupta said Dhawan's personality and popularity among consumers were key considerations behind the partnership. They also highlighted the association's connection with the brand's broader approach to positioning food as a means of bringing people together.

The appointment comes as Licious works to diversify its product portfolio and expand its presence in India's food and meat delivery market. With the introduction of Sizzl, the company has entered the heat-and-eat snacks and meals category, extending its offerings beyond its existing meat and seafood range.

Through the new product vertical and its association with Dhawan, Licious is looking to strengthen its connection with consumers while building awareness around its expanding portfolio of convenient food options.

Cartier has unveiled a limited-edition collection of evening bags that draws inspiration from the Maison's jewellery and leather goods heritage. The collection features semi-precious stones, rare materials and intricate craftsmanship, bringing together jewellery-inspired detailing and contemporary accessory design.

The range includes bags in different shapes, including cushion, spherical, cylindrical and rectangular silhouettes. Designed with a jewellery-focused approach, the pieces feature gemstone embellishments, embroidered beads and clasps crafted from materials such as amethyst, green agate and golden obsidian.

A key piece in the collection is the cylindrical Cabochon bag, crafted from burgundy-coloured calfskin and detailed with a delicate chain. The design features hessonite garnet cabochons, a recurring element in Cartier's creative style.

The collection also explores a range of materials and textures, including emerald-green satin, navy tufted velvet, golden lurex and slate-coloured leather with a gadroon pattern. These material combinations add to the collection's focus on craftsmanship and detailed finishing.

Another highlight is the polygonal clutch, which features an articulated fastening system that Cartier has used since the 1920s. Crafted in satin, the clutches are finished with Nile crocodile leather trims that complement the cabochon-set clasps.

The collection also reflects the influence of Jeanne Toussaint, who was entrusted by Louis Cartier with overseeing the Maison's accessories from the early 1920s. Her design legacy spanned vanity cases, toiletry bags and evening accessories, establishing an approach that continues to influence Cartier's creations.

Marlin Yuson, Creative Director of Accessories and Leather Goods said, “These bags are designed like pieces of jewellery – sophisticated and festive evening accessories – which elegantly celebrate a certain lifestyle. They draw their inspiration from the Maison’s creative heritage, which we are reinventing by drawing on the tremendous expertise of our craftspeople, without whom none of this would be possible."

Fashion retailer Zara has partnered with the musical CATS to introduce a Halloween-inspired capsule collection, bringing the production's distinctive theatrical identity into contemporary fashion. The collection is now available worldwide and features apparel, accessories and footwear inspired by the musical's visual elements.

The collaboration translates CATS' recognisable aesthetic into a range of fashion pieces, combining faux fur, sculptural tailoring, feline prints, distressed knitwear and studded detailing. The assortment also includes T-shirts featuring the musical's logo and printed denim, offering consumers a selection of styles inspired by its theatrical themes.

Designed to extend beyond Halloween, the collection targets both theatre enthusiasts and fashion consumers, allowing them to incorporate elements of the musical's identity into everyday dressing. The accompanying campaign features bold rainbow colours and theatrical imagery, highlighting the textures, silhouettes and distinctive styling of the collection.

The collaboration also takes the musical's visual identity beyond theatrical productions and into the global fashion retail market. The collection is currently available through Zara's online platform, with dedicated displays planned at select flagship stores on Bond Street in London, SoHo in New York and Gran Vía in Madrid.

The partnership is part of LW Entertainment's broader consumer products strategy, which focuses on developing global entertainment franchises around the musical works of Andrew Lloyd Webber. The company's licensing programme spans categories such as fashion, accessories, publishing, gifts and collectibles, creating opportunities to extend its theatrical properties into consumer markets.

Kerry Fox Long, Director, Consumer Products, LW Entertainment said, “CATS x ZARA demonstrates how Andrew Lloyd Webber’s distinctive theatrical worlds can be reinterpreted through contemporary fashion, creating new ways for existing fans to connect with the shows they love while also introducing them to new audiences,”

With music composed by Andrew Lloyd Webber and based on T.S. Eliot's book Old Possum's Book of Practical Cats, CATS first premiered in London in 1981. The production has become one of the longest-running musicals in West End and Broadway history, featuring the well-known song “Memory” among its musical numbers.

Recent productions include CATS: The Jellicle Ball on Broadway and a new staging at London's Regent's Park Open Air Theatre. The latter production is currently touring the United Kingdom and Ireland, keeping the musical's presence active across international theatre markets.

Instamart has introduced a new Diwali advertising campaign that uses visual humour to promote its festive home décor collection and highlight the range of products available on the quick commerce platform.

Developed and produced by Instamart's in-house team, the campaign film revolves around a couple returning home after attending a late-night Diwali party. As the wife suggests calling it a night, her husband appears in an unusual outfit featuring a crystal chandelier, portraying an exhausted individual seemingly running on low battery.

The film builds its narrative around the unexpected appearance of the chandelier as clothing, while the couple continues their conversation in a matter-of-fact manner. The contrasting visuals and dialogue form the central element of the campaign's humour. The advertisement concludes with an Instamart delivery and the message, 'Diwali decor and more, only on Instamart.'

Through the campaign, the company aims to highlight its Diwali shopping assortment, positioning home décor as part of a broader range of festive essentials available on the platform. Unlike conventional festive advertisements that typically focus on illuminated homes, family gatherings and celebrations, the film adopts a minimal visual approach and uses an unconventional storyline to draw attention to the category.

Mayur Hola, VP - Brand, Swiggy said, “Most Diwali films show lit-up homes and family moments. We wanted to do something different this time, so we kept the décor at the centre and let the humour do the rest. A man wearing a chandelier is silly, but it makes people look at the category. Diwali shopping is never just one thing, so we’re letting people know that décor and the rest of the festive list are all on Instamart. Just maybe not as an outfit.”

Instamart's Diwali product assortment includes linen and furnishings, home décor items, cleaning supplies, electronics, home appliances, and beauty and personal care hampers, among other categories. Through its festive campaign, the platform is highlighting the availability of these products as consumers prepare their homes and shop for the festive season.

Amul has expanded its high-protein food portfolio with the introduction of High Protein Cubes, a savoury ready-to-eat snack offering 25 g of protein and 150 calories in a 38 g single-serve pack. The product is priced at Rs 80 and is available through the cooperative's Amul Shop app and official website.

The company announced the product through its official Instagram account, while Shefali Vijaywargiya, Brand Manager at Gujarat Co-operative Milk Marketing Federation (GCMMF), also shared details about the new offering through a post on X.

Amul High Protein Cubes contain 65 percent protein and are available in a box containing five individual packs. Each pack comes with a separate seasoning sachet, allowing consumers to customise the flavour before consumption.

The product is being introduced in five flavours: Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs and Tomato. Consumers can add the seasoning to the cubes, shake the pack and consume them as a snack. The company has also suggested using the cubes in gravies and soups or combining them with onions, tomatoes and chutneys to prepare a crunchy bhel.

The latest addition reflects Amul's continued expansion in the protein-focused food segment, where it has been introducing products across dairy, beverages and packaged foods. The cooperative entered the high-protein direct-to-consumer category in 2022 with products such as high-protein paneer and dahi.

Since then, its portfolio has grown to include high-protein lassi, buttermilk, milkshakes and whey protein. The company has also introduced high-protein milk and mango kulfi as part of its efforts to expand its offerings for consumers seeking protein-rich food options.

In April 2025, Amul introduced high-protein mango kulfi, containing 10 g of protein and 57 calories per 60 g pack. The product was priced at Rs 40. At the time, managing director Jayen Mehta had indicated that the cooperative was exploring additional protein-focused products, including snacks.

With High Protein Cubes, Amul is extending its protein portfolio beyond conventional dairy products and beverages into the ready-to-eat savoury snacks category. The move adds another format to its growing range of protein-based offerings as the company explores opportunities in India's functional food and high-protein packaged food market.

Skechers has expanded its Aero Series running shoe collection in India for the Autumn/Winter season, introducing new colourways of its Aero Burst model along with additional performance footwear options for men and women. The expanded portfolio builds on the series' India debut in September 2025 and adds to the brand's running footwear offering in the country.

The latest expansion comes as India's running season gets underway, with an increasing number of consumers exploring running as part of their fitness routines and looking for footwear suited to different training needs. Through the Aero Series, Skechers aims to offer performance-focused running shoes that combine cushioning, support, stability and durability.

The Aero Burst remains the centrepiece of the collection, with the latest colourways extending the model's availability in the Indian market. Designed for long-distance running, the shoe incorporates several technologies intended to support runners during extended training sessions. Its Hyper Burst Ice midsole foam provides cushioning, while the carbon-infused H-Plate is designed to facilitate smoother transitions during running.

The model also features Skechers Arch Fit technology, which provides underfoot support, along with Goodyear Performance Outsoles aimed at delivering stability and durability. The combination of these features positions the Aero Burst within the brand's performance running footwear portfolio, catering to consumers looking for support during longer distances.

Alongside the Aero Burst, the expanded Aero Series includes three additional models: the Aero Tempo, Aero Spark and Aero Razor. The additions provide runners with a wider selection of performance-oriented footwear, while the dedicated range for men and women broadens the collection's appeal across consumer segments.

With the expanded collection, Skechers is continuing to build its presence in India's running footwear segment. The brand's latest offering focuses on providing consumers with multiple options across its Aero range as interest in running and organised fitness activities continues to create opportunities for specialised sports footwear.

The Skechers Aero Series is now available at the brand's retail stores across India and through its official website, skechers.in.

M&S has unveiled its festive campaign, ‘Your Time to Shine’, introducing a new collection of occasionwear across womenswear and menswear in India. The campaign celebrates festive dressing, self-expression and confidence, encouraging consumers to embrace the season by choosing outfits that reflect their personal style.

Built around the idea of making festive moments memorable, the campaign highlights the role of fashion in bringing people together for celebrations and social occasions. Through the collection, M&S aims to cater to consumers looking for versatile festive clothing that combines contemporary designs with comfortable and wearable styles.

The festive collection features a combination of rich earthy tones, vibrant celebratory colours and statement silhouettes. The menswear range includes jackets and shirts in warm seasonal shades, offering options for festive gatherings and evening occasions. The womenswear collection, meanwhile, features dresses designed to transition from daytime events to evening celebrations, providing styling options for different occasions during the festive season.

The collection brings together occasionwear options for intimate family gatherings, festive soirées and special celebrations. With a focus on versatile designs and varied colour palettes, the range aims to offer consumers clothing that can be styled across different festive settings while allowing them to express their individuality.

Through ‘Your Time to Shine’, M&S is positioning its latest festive offering around the growing demand for occasion-led fashion and versatile wardrobe choices. The campaign also reinforces the retailer's focus on womenswear and menswear categories as consumers explore new styles for the festive period.

The ‘Your Time to Shine’ festive collection is now available at M&S stores across India and online through the brand's website.

Casio Computer Co., Ltd. has introduced the CMK-100, a lightweight mechanical watch designed to offer comfort, durability, and clear time visibility. The new timepiece features an automatic movement and is intended for varied settings, including everyday wear, professional environments and outdoor activities.

The CMK-100 has been developed to address growing consumer interest in mechanical watches while incorporating features suited to regular use. Its lightweight construction and focus on readability are central to the watch's design, making it suitable for extended wear.

The watch features a titanium case that reduces weight and provides a comfortable fit throughout the day. Both the case and bezel come with a hairline finish, giving the metal surface a textured appearance. The dial uses a matte finish to reduce light reflection and improve visibility.

For enhanced readability, the timepiece features raised indexes coated with multiple layers of phosphorescent paint. These markings create a contrast against the dial and help users read the time in low-light conditions as well as under different lighting environments.

The CMK-100 also comes with 10-bar water resistance, making it suitable for everyday activities and outdoor use. The watch is powered by an automatic movement manufactured in Japan.

The launch reflects Casio's broader approach to developing timepieces that combine functional features with distinctive design elements. Guided by its corporate purpose, "Through the power to put wonder at hand, bring new levels of joy to lives one by one", the company aims to create products that offer consumers more than basic timekeeping functionality.

Casio stated that it will continue to explore new watch functions and design approaches, focusing on delivering varied wearing experiences and opportunities for consumers to discover new aspects of its timepiece portfolio.

Forevermark Diamond Jewellery, from De Beers Group, has named Princess Gauravi Kumari of Jaipur as the face of its latest festive campaign, titled This One’s for Me. The campaign encourages women to celebrate individuality and personal milestones by choosing jewellery for themselves, placing self-expression at the centre of festive dressing.

The campaign film features Princess Gauravi Kumari showcasing her interpretation of festive fashion, bringing together traditional influences and contemporary styling. Through the campaign, the brand highlights the idea of women selecting jewellery based on their personal preferences and celebrating meaningful occasions on their own terms.

Shot against Jaipur's cultural and architectural backdrop, the film showcases Princess Gauravi Kumari wearing Forevermark Diamond Jewellery across different festive settings. The campaign reflects changing consumer preferences, where women continue to embrace traditional elements while incorporating their individual styles into festive fashion.

The campaign also highlights the brand's natural diamond portfolio, with each diamond selected for its rarity and responsibly sourced origins. Every diamond carries a unique inscription that serves as an authenticity identifier. The collection includes solitaire pieces for significant milestones, everyday jewellery designs, gifting options and creations suited to festive occasions and family celebrations.

Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd. said, “Festivals have always been a time when heritage, family and personal expression come together. The way we celebrate may change, but the meaning behind these moments continues to remain important. With Princess Gauravi Kumari, we wanted to reflect this balance and a strong connection to heritage, interpreted through a contemporary point of view. Her association with Jaipur brings this thought to life in a very natural way. For Forevermark Diamond Jewellery, natural diamond jewellery has always been about marking the moments that matter, with pieces that can carry meaning across generations while still feeling relevant to the woman wearing them today.”

Princess Gauravi Kumari of Jaipur shared, “For me, style has always been a form of self-expression. The festive season is a wonderful time to celebrate traditions while making them your own. Growing up in Jaipur has given me a deep appreciation for heritage, craftsmanship and the stories behind the things we wear. Forevermark Diamond Jewellery reflects this beautifully, bringing together timeless natural diamonds with contemporary elegance. I am delighted to be part of a campaign that celebrates personal style, individuality and the meaningful moments that make the festive season so special.”

Through the campaign film, Forevermark brings together Princess Gauravi Kumari's personal approach to festive styling and Jaipur's cultural heritage. The narrative focuses on how women are adapting traditional festive dressing through individual fashion choices, jewellery selections and personal celebrations.

Organic India, a Tata Consumer Products brand, has expanded its product portfolio with the introduction of a Certified Organic Nuts & Seeds range in India. The new offering includes three varieties of nuts, Almonds, Cashews and Walnuts, along with six seed variants: Chia, Flax, Pumpkin, Sesame, Sunflower and Watermelon.

The range has been introduced under the proposition ‘Pure Taste. Just as Nature Intended.’, with a focus on certified organic sourcing, ingredient quality and natural taste. The company aims to extend its presence beyond its existing product categories into the everyday nutrition segment by offering consumers more options for incorporating organic ingredients into their diets.

The nuts and seeds are sourced with an emphasis on their growing conditions, handling, and quality standards. The products undergo a comprehensive 267-pesticide residue test, along with applicable organic certifications and other quality assessments.

The new portfolio has also been designed to support regular consumption. Consumers can include the products in their daily diets as standalone snacks or use them in breakfast preparations, salads, smoothies, and other meals. The packaging has been developed with convenience and everyday usage in mind.

Sharat Verma, President – Packaged Beverages & Organic India, Tata Consumer Products said, “Consumers increasingly want food that is not only better for them, but also closer to how nature intended it to be. With our new Certified Organic Nuts & Seeds range, we are bringing together authentic taste, organic integrity and the quality standards that consumers associate with Organic India. Our ambition is simple: to allow people to enjoy the natural taste of nuts and seeds with greater confidence in what they are choosing. Organic India has always stood for a more mindful relationship with what we consume. Nuts and seeds are a natural extension of that philosophy because they are simple, nutritious, and increasingly part of everyday routines.” 

Sachin Tendulkar commented, "It is important for everyone to know where our food comes from and how it is grown. What has drawn me to Organic India is its commitment to integrity, and the way the team strives to translate promises into action. With the launch of its Certified Organic Nuts and Seeds range, Organic India is bringing that same philosophy to foods we enjoy every day."

The Certified Organic Nuts & Seeds range will initially be available through leading e-commerce platforms, the brand's direct-to-consumer (D2C) website and Organic India's exclusive brand outlets. The company plans to extend distribution to modern trade and general trade channels in subsequent phases.