What is Category Management in Retail? Explained

Category management in retail focuses on strategically optimizing product categories to enhance overall store performance. It involves assortment planning, pricing strategies, promotion management, and effective space allocation. Retailers use data analysis and market insights to make informed decisions, ensuring that each category aligns with customer demands and contributes to the store's profitability. This ongoing process adapts to evolving market dynamics and consumer preferences for a more efficient and customer-centric retail operation.