What is Direct-to-Consumer (DTC) in Retail? Explained

Direct-to-Consumer (DTC) in the retail sector refers to a business model where manufacturers sell their products directly to consumers without intermediaries like wholesalers or retailers. This approach allows brands to have more control over their product offerings, pricing, and customer experience. With the rise of e-commerce, many brands have embraced DTC strategies, leveraging online platforms to reach consumers directly. This model enhances brand visibility, provides valuable consumer data, and allows for more personalized interactions. DTC is often associated with a seamless online shopping experience, quick product delivery, and a direct relationship between brands and their customers.