What is Fast-Moving Consumer Goods (FMCG) in Retail? Explained

Fast-Moving Consumer Goods (FMCG) are everyday consumable products with a high turnover rate and relatively low cost. These goods, including items like food, toiletries, and cleaning products, are characterized by frequent and rapid replenishment. FMCG retailers typically focus on efficient supply chain management, quick inventory turnover, and mass distribution to meet the constant demand for these essential items. The FMCG sector is known for its competitive market, and successful retailers often prioritize factors such as product visibility, brand recognition, and pricing strategies to capture consumer attention and drive sales.