Free shipping is a retail strategy where online or brick-and-mortar stores offer the delivery of products to customers at no additional cost. Often used as a promotional tactic, free shipping aims to attract customers, reduce cart abandonment rates, and enhance the overall value proposition. Retailers may implement free shipping under specific conditions, such as reaching a minimum order value or during special promotional periods. This approach has become a significant factor in shaping customer expectations and influencing purchasing decisions in the competitive retail landscape.