A flyer in retail is a printed promotional material typically distributed to potential customers, either in-store or through various channels. Designed to be eye-catching and informative, flyers showcase special offers, discounts, or information about products and services. They serve as a cost-effective marketing tool, helping retailers reach a wide audience and drive foot traffic to their stores. Flyers are commonly used for promoting sales events, new product launches, or conveying important information to engage customers and encourage them to take advantage of specific promotions.